Cathay Pacific Launches New Immersive Audio-Visual Installation at Kai Tak Sports Park Enhances its Cultural Tourism Growth in Hong Kong

Published on November 18, 2025

Cathay Pacific has partnered with Leo Hong Kong in the creation of a striking audio-visual installation at Kai Tak Sports Park. This installation, spanning almost 100 meters along the West Bridge, immerses the visiting public in a journey through the history and legacy of the airline in Hong Kong. The experience showcases historic take-offs of Cathay, its growth over decades, and how it will always be connected with the aviation legacy of the city.

This is one of Cathay Pacific’s biggest outdoor projects to date and is a significant tourism initiative aimed at boosting Hong Kong’s cultural tourism and promoting the city’s unique heritage. The project combines technology, design, and storytelling into an interactive journey that will help push Hong Kong’s profile as a tourism hub and enable visitors to interact with the city’s aviation history in a new way.

Tourism Impact: Boosting Hong Kong’s Cultural and Economic Appeal

The new audio-visual installation at Kai Tak Sports Park is expected to have a significant tourism impact on Hong Kong. By blending technology with cultural storytelling, Cathay Pacific and Leo Hong Kong have created a tourist attraction that will likely draw both local visitors and international tourists. The installation not only highlights Cathay’s historical milestones but also serves as a tourism platform to promote Hong Kong’s aviation history, offering an immersive experience that appeals to a broad audience.

Tourism growth in Hong Kong is closely tied to its cultural offerings, and this installation adds a new dimension to the city’s already rich tourism landscape. The Kai Tak Sports Park area, with its proximity to the airport and its position as a cultural and sports destination, is poised to become an important tourism hub. The installation will attract more visitors to the region, contributing to increased tourism spending and supporting local businesses in the surrounding areas, including restaurants, hotels, and retailers.

The Economic Benefits: Supporting Local Communities and Businesses

The tourism impact of this project will go beyond just creating a new attraction. It will also stimulate local economies, particularly in the hospitality and retail sectors. The installation will bring tourists from across the world to Kai Tak Sports Park, which will likely increase foot traffic and generate economic benefits for businesses in the area. Cultural tourism events like this one drive spending on hotels, restaurants, transportation, and tourist experiences, all of which create job opportunities and foster economic growth.

Moreover, the experience will help local artisans, small businesses, and service providers by increasing tourist interest in the area. It is expected to boost local tourism-related activities, such as guided tours and cultural performances, helping to diversify and enrich the region’s tourism economy.

Enhancing Hong Kong’s Tourism Reputation: A Cultural Showcase

The installation is not just about the aviation history of Cathay Pacific; it’s also a celebration of Hong Kong’s rich cultural landscape. Hong Kong has long been a cultural hub in Asia, and projects like this one help promote its heritage in a new and innovative way. The interactive nature of the installation provides tourists with a chance to engage with the city’s history through cinematic technology, making it an exciting addition to Hong Kong’s tourism offerings.

Additionally, the partnership with Leo Hong Kong highlights the role of local creative agencies in the growing tourism sector. The use of cutting-edge digital technology and design for urban spaces not only enhances the tourism experience but also establishes Hong Kong as a leader in innovative cultural tourism. As more projects like this are introduced, Hong Kong is likely to see a boost in international recognition and an increase in tourist visits.

Sustainability and Tourism: A Future-Proof Approach

As tourism continues to grow in Hong Kong, the focus on sustainable tourism becomes more important. The audio-visual installation is designed to be a sustainable experience, incorporating environmentally friendly practices while showcasing Hong Kong’s cultural history. By integrating sustainability into tourism experiences, Hong Kong can preserve its cultural and environmental heritage while welcoming an increasing number of tourists.

As Cathay Pacific and Leo Hong Kong continue their efforts to promote sustainable tourism, this installation will likely serve as a model for future cultural tourism projects that balance economic development with environmental responsibility. This approach will contribute to long-term growth in the tourism industry while ensuring that local communities and natural resources remain protected.

A Transformative Addition to Hong Kong’s Tourism Scene

The West Bridge installation at Kai Tak Sports Park represents a bold step toward increasing Hong Kong’s tourism sector through creative storytelling and cultural immersion. By highlighting Cathay Pacific’s legacy and integrating cutting-edge technology, this project will become a major tourist attraction, further boosting the city’s global appeal.

Its impact will be felt within local business, economic growth, and community development, thus creating a sustainable legacy in the tourism economy of this city. Hong Kong is continuing to invest in creative tourism projects that keep its cultural and historical assets at the heart of tourism innovation, securing its position as one of the destinations every global traveler must visit.