Cebu Launches Visit Cebu Campaign with Flight Discounts and Hotel Deals Get the Details Here

Published on December 13, 2025

In a move to mitigate the effects brought by recent natural disasters, the Department of Tourism (DOT), in the Philippines, has started the “Visit Cebu” campaign together with Cebu Pacific, in collaboration with the Hotel, Resort, and Restaurant Association of Cebu, Inc. (HRRACI). The purpose of this campaign is to revive the tourism industry in Cebu by providing attractive packages, mainly involving flights, with the aim of increasing visitor turnout in the said province. The tourism sector is one of the most affected departments by the recent calamities, which is why such collaboration is very essential.

Flight Incentives and Accommodation Deals for Travelers

Under the “Visit Cebu” campaign, foreign tourists can take advantage of discounted flight rates offered by Cebu Pacific, a prominent low-cost carrier in the Philippines. Along with the flight deals, visitors will also have access to exclusive accommodation promos at participating hotels and resorts across the island. These offers are designed to make travel to Cebu more affordable, encouraging both local and international tourists to return to the region.

One of the standout features of this initiative is the opportunity for some visitors to receive a complimentary one-night stay at selected hotels and resorts in Cebu. This offer will be subject to the program’s guidelines, ensuring that those who qualify can fully enjoy their stay in Cebu at no additional cost.

Targeting Key Markets: Expanding Cebu’s Reach

The campaign is focusing on six key international markets: Korea, Japan, Thailand, Singapore, Hong Kong, and Vietnam. These countries have been identified as prime sources of tourists who regularly visit Cebu. To reach these markets effectively, the “Visit Cebu” campaign will employ targeted digital promotions, leveraging Cebu Pacific’s international routes to enhance visibility and attract potential travelers.

Tourism Secretary Christina Frasco emphasized that this initiative is crucial for Cebu’s recovery, not just for the businesses but also for the workers who depend on tourism for their livelihoods. The campaign aims to provide a much-needed boost to the tourism sector while also showcasing the island’s diverse offerings to international visitors.

Support from Local Hotels and Resorts

HRRACI president Mia Leon noted that the organization is working closely with its member establishments to offer competitive accommodation deals to tourists. HRRACI’s involvement ensures that hotels and resorts across Cebu can participate in the promotional efforts, making the region more accessible and appealing to tourists. The distribution of hotel vouchers and the management of deals will be handled by HRRACI to ensure seamless execution of the program.

This collaboration between DOT, Cebu Pacific, and HRRACI is a clear indication of how public-private partnerships can effectively stimulate economic recovery, especially in regions like Cebu where tourism plays a vital role. With a broad range of accommodations available, from luxury resorts to budget-friendly options, travelers of all types will be able to take advantage of the campaign’s offerings.

Highlighting Cebu’s Unique Tourist Offerings

To further attract tourists, the campaign will also highlight some of Cebu’s top attractions and activities. Among the key areas of focus are Cebu’s famous dive spots, including the renowned regions of Moalboal and Malapascua. As part of the campaign, familiarization trips will be organized to showcase the island’s thriving dive tourism industry. These trips will also tie into the upcoming Philippine Dive Experience, an event organized by the DOT to promote the Philippines as a premier dive destination.

The visibility of Cebu’s dive tourism offerings is crucial in setting the region apart from other destinations in the Philippines. Moalboal and Malapascua are famous for their pristine underwater environments, rich marine biodiversity, and vibrant coral reefs. These areas attract diving enthusiasts from around the world, providing a significant boost to local businesses that cater to the growing number of tourists interested in diving and marine activities.

Revitalizing the Local Economy Through Tourism

The tourism sector in Cebu has long been a major contributor to the province’s economy, with thousands of jobs in the hospitality, transportation, and entertainment industries relying on tourist activity. The “Visit Cebu” campaign aims to help rebuild this vital sector, bringing in both foreign and domestic visitors to enjoy the island’s natural beauty, cultural heritage, and vibrant local experiences.

In addition to its world-class dive spots, Cebu is home to a wide array of attractions, from historical landmarks like Magellan’s Cross and the Basilica Minore del Santo Niño to beautiful beaches, nature reserves, and islands waiting to be explored. Whether tourists are interested in exploring Cebu’s rich history, engaging in thrilling water sports, or simply relaxing on its idyllic beaches, the province offers something for everyone.

Tourism and Recovery: A Collaborative Effort

The launch of the “Visit Cebu” campaign marks a significant milestone in Cebu’s tourism recovery process. By offering attractive incentives and promoting the region’s diverse offerings, the program aims to draw more tourists to Cebu and help local businesses get back on their feet. With strong support from Cebu Pacific and HRRACI, along with a focus on key international markets, the campaign is poised to play a critical role in Cebu’s recovery and long-term growth.

A Bright Future for Cebu’s Tourism Industry

The “Visit Cebu” campaign testifies to how resilient the tourism sector in Cebu has been. It is resorting to several strategic partnerships and innovative promotional efforts, with programs aimed at luring more international visitors, thereby ushering the island toward rehabilitation and rejuvenation of its local industries. The campaign offers a thrilling opportunity for travelers to rediscover the beauty and charm of Cebu while supporting its recovery in the aftermath of recent challenges.