Record Growth for Central Hotels with 84 Percent Occupancy and Increased Revenue in 2025

Published on December 14, 2025

Central Hotels & Resorts, one of Dubai’s leading hospitality brands, has concluded 2025 with an exceptional performance, reporting an average occupancy rate of 84 percent across its portfolio. The year marks a milestone for the UAE-based group, as it achieved record highs in both occupancy and Average Daily Rate (ADR), driving significant revenue growth and solidifying its position in the competitive Dubai hospitality market.

In addition to robust demand from regional travellers, particularly from the Gulf Cooperation Council (GCC) countries, Central Hotels saw an uptick in bookings from international tourists, including those from Europe and Central Asia. The group’s properties, including the sought-after C Central Resort The Palm and Royal Central Hotel The Palm, capitalised on high-demand periods such as Ramadan, Eid al-Fitr, summer staycations, and UAE National Day. The strategic positioning of its beach and city properties has proven effective, attracting both local staycationers and international guests looking for a blend of luxury and accessibility.

Strong Performance Driven by High-Demand Seasons

The UAE’s hospitality sector continues to thrive, driven by peak seasons like Ramadan and Eid al-Fitr. For Central Hotels, these periods proved especially successful. The company reported occupancy rates exceeding 90 percent during the final days of Ramadan and the Eid week, with a surge in staycation bookings from UAE residents and regional visitors. Additionally, demand remained strong during the summer months, with various promotional offers designed to boost the appeal of staycations.

Central Hotels’ beachside properties, notably those on Palm Jumeirah, have become prime choices for families and couples seeking a resort-like experience. These properties offer a blend of beach, dining, and resort amenities, ensuring that guests enjoy a comprehensive and memorable experience. This well-rounded approach to hospitality has helped the group achieve high occupancy rates while maintaining premium pricing, particularly during Dubai’s busiest travel periods.

Strategic Focus on Experience and Technology

In 2025, Central Hotels sharpened its focus on guest experience by implementing technology-driven solutions designed to streamline processes. These innovations include simplified check-ins and check-outs through digital platforms and the introduction of QR-code hotel directories and in-room dining menus. These improvements cater to both local residents seeking a unique escape from daily life and international guests expecting seamless, digitally-enabled services.

The group’s commitment to providing experience-led stays also played a significant role in its success. Central Hotels enhanced its food and beverage offerings, transforming dining from a supplementary service into a significant revenue contributor. Themed nights, curated dining experiences, and special seaside dinners at Palm Jumeirah locations have become highlights for guests, drawing rave reviews for quality and variety.

F&B: A Key Contributor to Growth

Food and beverage proved pivotal for Central Hotels’ outstanding performance in 2025. Dining experiences at the group’s Palm Jumeirah properties were a major attraction, with themed events and romantic beachfront dinners drawing substantial guest interest. Additionally, guest reviews have often highlighted the quality of the breakfast buffet and other dining options as key factors in their positive experiences. This shift in focus towards high-quality dining offerings has contributed significantly to the overall growth of the group’s revenues.

Sustainability Efforts Fuel Guest Loyalty and Cost Savings

As part of its broader sustainability efforts, Central Hotels focused on environmental efficiency in 2025, implementing initiatives aimed at reducing waste and minimising its ecological footprint. The company’s “Reduce, Reuse, Recycle” strategy helped reduce food waste by 12 percent, contributing to a 5-7 percent savings on food costs. This commitment to sustainability has resonated with guests, with many expressing appreciation for the group’s eco-conscious practices, resulting in improved guest satisfaction scores. Many repeat guests have cited the group’s focus on sustainability as one of the reasons for choosing to stay again.

The Road Ahead: Positioning for Future Success

Looking forward, Central Hotels & Resorts plans to continue expanding its footprint in the Dubai market, driven by strong demand and a focus on high-quality service and technology. The group’s strategy of blending luxury stays with seamless technology and sustainability initiatives ensures that it remains well-positioned to meet the evolving needs of today’s travellers. Additionally, with ongoing improvements to its guest experience and property offerings, Central Hotels is set to continue its growth trajectory into the coming years.

Setting the Standard for Dubai’s Hospitality Market

With 2025 marking a record year in performance and profitability, Central Hotels & Resorts has proven its ability to adapt to the changing demands of the hospitality market. By prioritising technology, sustainability, and personalised guest experiences, the group has set a high bar for future success in Dubai’s competitive hotel landscape. This milestone year underscores the increasing trend towards luxury resort experiences in the city, and with Dubai continuing to expand as a global travel hub, Central Hotels is poised to remain a key player in the region’s hospitality sector.