CG Hospitality Signs Deal with Philippine Tourism to Tap into Indian Market, Get the Details Here

Published on December 15, 2025

The Philippines launched a strategic partnership with CG Hospitality Global and The Farm at San Benito – Autograph Collection by Marriott in a bid to leverage the increasing demand in the Indian market for international travel. The initiative takes into consideration the fact that with over 50 million expected tourists annually, India is among the fastest-growing source markets globally in terms of outbound travel.

Strengthening Philippine Tourism with India as a Priority Market

The agreement between the Philippine Department of Tourism (DOT) and CG Hospitality Global aims to increase inbound tourism from India by promoting the Philippines as a key travel destination. India has long been seen as an emerging powerhouse for global tourism, with its booming middle class and growing number of international travellers. The country is on track to send more than 50 million travellers abroad annually, making it a top priority for countries like the Philippines, eager to attract a slice of this vibrant and expansive market.

Philippine Tourism Secretary Christina Garcia Frasco emphasized that this partnership highlights the country’s concerted efforts to establish India as a key source of international tourists. “This partnership underscores our commitment to India as a priority source market. We believe in joint promotions and long-term, sustainable tourism growth,” she said.

Driving Sustainable Tourism Growth: The Role of Strategic Partnerships

This collaboration signals a new chapter in Philippine tourism development. As part of the agreement, both CG Hospitality and The Farm at San Benito will leverage their industry expertise and networks to create tailored experiences for Indian tourists. The Farm at San Benito, known for its wellness and eco-tourism offerings, will play a crucial role in attracting health-conscious Indian travellers who seek rejuvenating escapes and sustainable travel experiences.

The initiative also includes promoting the Philippines’ diverse offerings, from pristine beaches and luxury resorts to cultural heritage sites and adventure tourism. The collaboration aims to provide a seamless travel experience for Indian tourists, making it easier for them to explore all that the Philippines has to offer.

This move aligns with the Philippine government’s broader strategy to diversify its tourism markets. Traditionally, the country’s tourism efforts have focused on visitors from nearby Asian countries, as well as North America and Europe. With India’s tourism market expanding rapidly, the Philippines sees this as an opportunity to diversify its inbound tourist base and reduce its reliance on traditional markets.

The Growing Influence of Indian Tourists

India’s outbound tourism market is expanding at an incredible pace, with the country emerging as one of the largest sources of international tourists globally. Indian travellers are known for their high spending power, particularly in the luxury travel sector. Their interests vary widely, from family holidays and cultural explorations to medical tourism and wellness retreats.

Given this growing interest, the Philippines is well-positioned to cater to the preferences of Indian tourists. The island nation offers a wealth of experiences that resonate with Indian travellers, such as luxurious beach resorts, vibrant cities, rich cultural experiences, and wellness retreats like those offered by The Farm at San Benito.

Moreover, Indian tourists are increasingly seeking destinations that provide a mix of leisure and wellness, and the Philippines’ offerings align perfectly with these desires. The country’s growing wellness and eco-tourism sector is an added draw, offering Indian travellers opportunities to unwind and rejuvenate in tranquil and scenic environments.

Philippine Tourism’s Long-Term Focus on India

This agreement is part of the Philippine Department of Tourism’s long-term plan to bolster inbound tourism. The partnership focuses on promoting the Philippines in key Indian markets such as Delhi, Mumbai, and Bengaluru. Through joint marketing efforts, both parties will work to establish direct connections between Indian travel agencies and Philippine hospitality providers, enhancing the overall travel experience for Indian tourists.

The growth of tourism is expected to have a significant impact on both countries’ economies. Increased travel from India will not only benefit the Philippine tourism sector but also contribute to the creation of more jobs, expansion of infrastructure, and improved services to cater to international visitors.

Enhancing Travel Connectivity and Accessibility

As part of its tourism strategy, the Philippine government plans to improve air connectivity between India and the Philippines. This includes increasing direct flights between major Indian cities and popular Philippine destinations, making it easier for Indian travellers to visit. The move also promises to create new opportunities for airlines, tour operators, and hospitality businesses in both countries.

To further enhance the appeal of the Philippines, the partnership will promote special travel packages and events tailored to Indian travellers. These promotions will include everything from cultural festivals to wellness retreats, all designed to cater to the unique preferences of Indian tourists.

A Bright Future for Tourism Between India and the Philippines

Through a focus on sustainable and long-term tourist development, this initiative will not only increase Indian tourist influx in the Philippines but will also help to promote a higher level of cultural and economic development and enhanced ties in both countries. Through this initiative, a bright future where this Philippines will become a must-destinations for Indians with different, luxurious, and wellness-oriented offerings awaits.