Changchun’s Ice and Snow Expo Showcases Smart Technology and Winter Tourism Growth, Here’s All You Need to Know

Published on December 19, 2025

The 9th Jilin Ice and Snow Industry International Expo opened in Changchun, northeast China’s Jilin Province, on December 19, 2025. This year, it gathers 420 exhibitors from 32 countries to highlight the latest developments in winter tourism, ice-snow equipment, and cultural experiences. The five-day event will attract thousands of visitors among industry professionals, businesses, and tourists, with increasing emphasis on the region’s role in the global ice-and-snow tourism industry.

Themed Around “New Consumption of Ice and Snow: A Common Future”

This year’s expo is themed “New Consumption of Ice and Snow: A Common Future,” reflecting the growing global interest in winter tourism and ice-snow activities. The event spans over 60,000 square meters, featuring three major thematic pavilions dedicated to ice-snow equipment, winter sports, and cultural tourism products. This setup allows exhibitors to showcase a broad range of products and innovations, from high-tech ice-snow equipment to tourism-related services, while also promoting Jilin’s rich cultural heritage.

One of the key objectives of the expo is to highlight the expanding potential for winter tourism, not only in China but across the globe. With more destinations recognizing the appeal of ice and snow activities, the event emphasizes how emerging technologies and sustainable practices can shape the future of winter tourism.

Experience the Future of Winter Tourism with Smart Equipment and Interactive Exhibits

Among the highlights of this year’s expo is a special immersion zone that allows visitors to experience various ice-snow scenarios in a hands-on way. This innovative setup offers attendees the chance to engage with new winter sports technologies, try out ice-snow equipment, and explore different ways to enhance their travel experiences in snowy environments. These experiences are designed to encourage greater participation in winter tourism, which is expected to be a key area of growth in the coming years.

One of the standout exhibits is a self-driving intelligent car designed for ice-snow scenarios, developed in collaboration with the College of Automotive Engineering at Jilin University. This unmanned rescue vehicle is specifically built to operate in icy and snowy environments, highlighting the integration of advanced technology in winter tourism. This type of smart equipment is increasingly being utilized to improve safety and efficiency in winter sports, as well as to create innovative tourist experiences in colder climates.

A Platform for Industry Collaboration and Development

The Jilin Ice and Snow Industry Expo serves as a vital platform for businesses, tourism professionals, and technology developers to collaborate and exchange ideas. It underscores the importance of strategic partnerships between various stakeholders—tourism boards, technology companies, and local businesses—in developing the infrastructure and services that support the growing demand for winter tourism.

A central focus of the event is the promotion of Jilin Province’s ice-snow tourism, which has become a key driver of the region’s economy. Jilin, with its snow-covered landscapes, ski resorts, and winter festivals, is positioned as a leading destination for winter tourism in China. The expo is also aligned with national efforts to promote regional tourism, boost the local economy, and develop Jilin as a global hub for ice and snow activities.

Boosting Local Tourism with Special Discounts and Promotions

To encourage increased tourism and ice-snow consumption, Jilin Province is offering 100 million yuan (approximately 14 million U.S. dollars) worth of coupons during the expo. These coupons are designed to stimulate the local economy by encouraging visitors to take part in winter sports activities, book accommodations, and visit cultural sites. The coupons, along with discounts offered by exhibitors, will provide attendees with opportunities to engage with the ice and snow tourism market at a more affordable price.

This initiative reflects the region’s commitment to driving sustainable growth in tourism by not only attracting visitors but also ensuring that the benefits of increased tourism flow back into the local economy. By incentivizing travel through promotions and discounts, Jilin Province hopes to continue expanding its appeal as a must-visit destination for winter sports enthusiasts, families, and cultural tourists.

The Economic Impact of Winter Tourism on Jilin and China’s Broader Tourism Goals

Winter tourism is becoming an increasingly important part of China’s broader tourism strategy, with Jilin Province playing a pivotal role in this shift. The region’s investment in winter sports infrastructure, alongside cultural and heritage tourism, is helping to elevate its position as a leading winter destination in Asia. The global demand for winter tourism is set to increase as travelers seek unique and immersive experiences in colder climates, and Jilin is well-positioned to capitalize on this trend.

The World Travel & Tourism Council (WTTC) has highlighted the importance of sustainable tourism growth in regions like Jilin, where the combination of winter sports, nature tourism, and cultural exploration offers travelers a rich and varied experience. The development of advanced ice-snow technologies showcased at the expo is an integral part of this strategy, as it ensures that the region remains competitive in the global tourism market.

Looking to the Future: A Thriving Winter Tourism Industry

The Jilin Ice & Snow Industry Expo offers a unique opportunity for leaders in the field to meet and discuss the future of winter tourism. The future of the field looks bright because of new technology, eco-tourism, and infrastructure development. The future of this area is also looking bright for the province of Jilin because it has the potential to become one of the leaders in the international ice and snow tourism industry.