Charnwood, Loughborough, and Birstall Shine Bright at the 2025 Leicestershire Tourism and Hospitality Awards: From Great Central Railway to The Griffin Inn

Published on December 6, 2025

In a spectacular display of local achievement, several businesses and attractions in Charnwood have emerged victorious at the 2025 Leicestershire Tourism and Hospitality Awards. Hosted at Athena in Leicester on December 3, this prestigious ceremony highlighted the remarkable success of the tourism sector across the region. Charnwood’s tourism scene has long been a draw for visitors, and these awards shine a spotlight on its growing prominence in the industry.

Charnwood’s Winning Edge: Celebrating Excellence in Tourism

The annual Leicestershire Promotions Tourism & Hospitality Awards celebrate the region’s finest contributions to the tourism and hospitality sectors. Charnwood Borough, in particular, stood out, with a number of businesses recognised for their outstanding efforts in offering memorable experiences to both locals and tourists. From charming pubs to exhilarating railway journeys, Charnwood has proven its ability to captivate the hearts of its visitors.

Among the award winners was The Griffin Inn in Swithland, which claimed the Pub of the Year award for its welcoming atmosphere and high-quality service. Similarly, The Old Plough in Birstall was awarded New Tourism Business for its innovative approach to attracting tourists to the area. Not to be left out, The White Horse, also in Birstall, took home the award for Best Casual Dining, offering guests a relaxed yet exceptional dining experience.

Loughborough, one of Charnwood’s most popular towns, had a strong presence, with S.O.A.K Cocktail Co winning the Best Cocktail Experience award for its craft cocktails and vibrant atmosphere. Meanwhile, Great Central Railway, also in Loughborough, was awarded Best Day Out in Leicestershire, a title earned through public voting. The railway’s historic trains and scenic views have been an important aspect of the region’s tourism offering, drawing visitors from across the country.

In the realm of self-catering accommodations, Marsh Mallow Cottage in Wymeswold earned the title of Best Self-Catering Accommodation. This picturesque location offers guests the ideal blend of tranquillity and modern comfort, ensuring visitors have a memorable stay.

One of the standout moments of the awards ceremony was the Christmas Light Switch-on event in Loughborough, which received Commended recognition in the Best Free Event category. This annual event, which marks the beginning of the festive season in the town, continues to attract large crowds and create a sense of community spirit.

Charnwood: A Thriving Hub for Tourism

The success of Charnwood at these awards reflects a broader trend of tourism growth in the region, with local businesses continuously innovating and raising the bar for the tourism sector. Charnwood Borough Council’s commitment to supporting local attractions and businesses has been pivotal in ensuring the area remains a top destination for both domestic and international visitors. From events and festivals to stunning natural landscapes, Charnwood is becoming increasingly recognised as a key player in the Leicestershire tourism landscape.

Local Support Drives the Industry

For Charnwood’s tourism businesses to succeed, local government support plays a crucial role. Councillors and officials from Charnwood Borough Council have consistently worked to create an environment that encourages growth and sustainability in the tourism sector. The annual Christmas Light Switch-on event, for example, would not be possible without the dedication of the Council’s Markets, Fairs and Events team.

It is vital for local authorities to continue investing in tourism infrastructure, events, and partnerships to sustain and expand Charnwood’s growing reputation as a tourism hotspot. The Leicestershire Tourism and Hospitality Awards not only celebrate the success of these businesses but also demonstrate the potential for future growth in the area.

Travel Tips for Exploring Charnwood

For those considering a visit to Charnwood, the borough offers an exciting mix of attractions and experiences. Whether you’re looking to unwind at a cosy pub, enjoy a scenic train ride, or explore the vibrant local events, there’s something for everyone. Here are some travel tips for an unforgettable visit:

• Take a ride on the Great Central Railway: A must-do for history and train enthusiasts, this award-winning attraction offers a step back in time as you ride vintage trains through beautiful Leicestershire countryside.
• Enjoy the festive spirit: If you’re visiting in the winter months, don’t miss the famous Christmas Light Switch-on in Loughborough, which has become a seasonal highlight for both locals and visitors.
• Explore local dining options: From casual dining at The White Horse to unique cocktails at S.O.A.K Cocktail Co, food lovers will find a wealth of choices in Charnwood. Don’t forget to try some local specialties while you’re at it.
• Stay in a charming self-catering property: For a more personal and peaceful experience, book a stay at places like Marsh Mallow Cottage, where you can relax and enjoy the picturesque surroundings of the region.
• Support local businesses: By dining, shopping, or staying at local businesses, you’ll be contributing to the continued success of the Charnwood tourism sector, helping it thrive for years to come.

The Future of Charnwood Tourism

The future looks bright for Charnwood tourism, with several businesses now heading to the National Visit England Awards in spring 2026. The achievements at the Leicestershire Tourism and Hospitality Awards prove that Charnwood has become a major player in the region’s tourism industry, and the continued dedication of local businesses and government ensures its ongoing success.

Charnwood has firmly established itself as a tourism destination that offers a diverse range of experiences for visitors. Whether you’re looking for a relaxing getaway, a family day out, or a lively event, this vibrant borough in Leicestershire has it all.