CheckMax Revolutionizes Restaurant Profitability with AI-Driven Service and Upselling Solutions

Published on December 11, 2025

The restaurant business is about to change thanks to Frontline Performance Group (FPG). They recently released Checkmax, an advanced artificial intelligence performance software designed to improve the restaurant sector’s revenue performance. CheckMax is changing the role of waiters from being order takers to conduits of wealth creation. This software will increase restaurant profit margins by growing the size of cheques, improving upselling, and elevating guest experience. In fact, CheckMax will likely double the profitability of the restaurant by achieving the above.

An AI-Driven Revolution for Restaurant Staff

Launched in collaboration with leading global hotel brands and management groups across the U.S., Europe, and the Caribbean, CheckMax focuses on enhancing the sales and service training of restaurant staff. The platform offers a comprehensive sales program, incorporating AI-based training and real-time data analytics. This enables servers to recommend high-margin items consistently while ensuring top-tier service to guests.

CheckMax is designed to increase revenue per customer by 5 to 15%, with some establishments experiencing up to double the results. By teaching waitstaff advanced sales techniques and utilizing automated analytics, the software identifies performance trends, predicts outcomes, and ensures team consistency across all levels of service. Moreover, CheckMax introduces a new metric system to evaluate the quality of sales at both the individual server and point-of-sale levels, providing clarity and benchmarking across operations.

Solving Industry Training Gaps

For over three decades, FPG has partnered with global hotel chains and car rental companies to optimize their revenue streams. Now, the company is applying this expertise to the restaurant industry, addressing a significant gap in the sales and service training of waitstaff. Traditionally, restaurant servers are trained on the menu, but rarely do they learn how to influence customers or enhance their overall dining experience. CheckMax is designed to change this by instilling the mindset of a successful salesperson in every waiter and waitress.

Geoffrey Toffetti, CEO of Frontline Performance Group, commented on the challenge, stating, “For years, waitstaff have been taught the basics, like the menu and how to take orders. But they have never been equipped to actually sell. CheckMax addresses this gap by transforming the staff into salespeople who can drive higher ticket sales and create better guest experiences.”

Maximizing Existing Guests’ Spend

In the face of declining room rates and rising inflation, the restaurant industry’s greatest opportunity lies in maximizing the revenue from the guests they already have. CheckMax and FPG’s reception program are tailored to support this shift, enabling restaurants to lead the industry in maximizing Total Revenue per Available Room (TRevPAR) by optimizing each guest’s spend.

Paul McLoughlin, President of FPG International, emphasized the importance of personalized recommendations to improve guest satisfaction and boost restaurant earnings. McLoughlin added that when servers authentically recommend items—such as a perfect drink pairing—they not only enhance the guest experience but also increase revenue that might otherwise be left on the table.

Real-Time Tracking and Integration with Leading Systems

CheckMax combines e-learning with videoconferencing and real-time goal tracking via FPG’s proprietary IN-Gauge platform. This allows restaurant staff to set income objectives, track their sales progress, and earn recognition on a real-time leaderboard that highlights key metrics like average revenue per customer and potential earnings.

The software integrates seamlessly with popular point-of-sale systems like Oracle Micros Simphony, Toast, Square, and Infrasys, with more integrations planned for the future. By investing just a few minutes each day, restaurant managers can empower their staff to achieve impressive revenue growth, improve customer satisfaction, and elevate overall performance within just a single quarter.

About Frontline Performance Group

FPG is the world leader in driving additional income for the hospitality sector with their proprietary software and training. FPG IN-Gauge helps service and operational profitability through service and employee engagement. FPG has partnerships in over 2,500 hotels in 120 countries. FPG has established partnerships worldwide to help to positively impact the operational performance of hotels and their guests.

Source-Frontline Performance Group

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