Cheval collection joins Global Hotel Alliance: Luxury apartments in Edinburgh, London, Dubai

Friday, April 5, 2024

The Global Hotel Alliance (GHA), marking its 20th anniversary as the largest alliance of independent hotel brands worldwide this year, is expanding its renowned loyalty program, GHA DISCOVERY. This expansion will now include luxury serviced apartments in London, Edinburgh, and Dubai through a partnership with Cheval Collection.

Scheduled for integration later in the year, Cheval Collection will extend exclusive benefits to the 26 million members of GHA DISCOVERY. These benefits include member rates, room upgrades, and the opportunity to accrue and utilize DISCOVERY Dollars (D$) – a transparent rewards currency that functions akin to cash.

Each residence within the Cheval Collection exudes its own distinctive charm, providing accommodations suitable for various lengths of stay, from short business trips to extended vacations.

Established in 1981 with its inaugural property in Knightsbridge, London, Cheval Collection currently manages a portfolio of over 800 apartments across nine central London locations, three in Edinburgh, and one in Dubai. Situated strategically within key neighborhoods, these residences promise well-appointed stays. With ambitious plans for expansion in the future, Cheval Collection remains steadfast in its commitment to delivering exceptional service to guests across its global destinations.

“We are thrilled to announce the addition of Cheval Collection to our alliance, marking our first venture into serviced apartments. Travellers are seeking larger accommodation options and now they can enjoy recognition and rewards across a greater selection of properties and destinations, including Edinburgh which we are excited to add”, said Chris Hartley, CEO of GHA.

Mohammed Alawadhi, Managing Director of Cheval Collection adds “Guests increasingly expect a loyalty programme as part of their stay and, as we expand around the world, Global Hotel Alliance offers the potential to raise our profile, while also gaining valued guest feedback. GHA DISCOVERY is the only loyalty scheme run by hotels, for hotels, encouraging direct bookings as well as providing additional marketing support and access to new markets. Our goal is to recognise and reward the loyalty of our guests and GHA DISCOVERY, with its proven track record, is the most appropriate fit.”

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