Chiang Mai, Penang, Hoi An, Fukuoka: The Ultimate List of Asia’s Top Foodie Destinations You Must Visit in 2025

Published on December 6, 2025

As foodie tourism continues to grow in popularity, Agoda has compiled a list of the top must-visit destinations in Asia for travelers seeking to explore authentic local flavors in 2025. From the aromatic street food stalls of Chiang Mai to the tonkotsu ramen of Fukuoka, the list highlights cities and regions where food culture is not just an experience but a way to connect with the heart and soul of a destination.

The release, part of Agoda’s 2026 Travel Outlook Report, reveals that culinary experiences are becoming increasingly important for travelers. Krishna Rathi, Associate Vice President at Agoda, stated that “food is no longer just an addition to an itinerary — it’s now a key reason people choose their travel destinations. From traditional comfort foods to street-side delicacies, these cities in Asia showcase the diverse flavors that define them.”

Here are Agoda’s top six flavorful destinations in Asia that will leave any traveler craving more.

1. Chiang Mai, Thailand: The Essence of Northern Thai Flavors

Nestled in the cool hills of Northern Thailand, Chiang Mai offers a rich blend of spicy curries, noodle soups, and regional specialties that showcase the area’s culinary diversity. The highlight of the city’s food culture is khao soi, a creamy coconut curry noodle soup topped with crispy noodles — a must-try for every visitor. Local favorites like sai ua (a type of northern sausage) and nam prik ong (a chili dip) can be found at bustling night markets near the old city and Chang Phuak Gate.

Chiang Mai’s vibrant cultural scene, coupled with its food stalls offering an affordable yet immersive experience, makes it one of the most exciting destinations for food lovers.

2. Penang (George Town), Malaysia: A Melting Pot of Culinary Delights

Penang’s George Town is widely recognized as a culinary paradise that perfectly blends Malay, Chinese, and Indian influences. Famous for its hawker centers and kopitiams (traditional coffee shops), visitors can savor char kway teow (stir-fried noodles), asam laksa (spicy noodle soup), nasi kandar (rice with curries), and Hokkien mee (prawn noodle soup) while wandering through colorful streets.

Penang’s rich heritage and street art provide the perfect backdrop for food enthusiasts. The island’s culinary offerings are a testament to its long history of diverse cultural exchanges, making it a must-visit destination for anyone passionate about food.

3. Hoi An, Vietnam: A Delightful Fusion of Traditions and Taste

The charming riverside town of Hoi An, Vietnam, offers an authentic culinary experience that seamlessly blends the past with the present. Known for cao lau (noodles with pork and greens), white rose dumplings, and local versions of banh mi, Hoi An’s family-run eateries provide travelers with a taste of the region’s rich food traditions.

Hoi An’s lantern-lit streets and its cooking classes make it a destination where food culture is as immersive as it is delicious. A visit here allows travelers to step inside the local markets, interact with chefs, and truly experience Vietnamese food in its natural setting.

4. Tainan, Taiwan: Taiwan’s Unofficial Food Capital

Known as Taiwan’s unofficial food capital, Tainan is a haven for food lovers. Visitors can sample everything from dan zai noodles to milkfish dishes and coffin toast — a local delicacy of bread filled with savory ingredients. Tainan is also famous for its shaved ice desserts and tofu puddings, which are essential treats after a day of exploring the city’s historic temples and streets.

Tainan’s lively night markets and traditional snack culture make it a place where visitors can savor authentic Taiwanese flavors, offering both a taste of history and modern food trends.

5. Jeonju, South Korea: The Birthplace of Bibimbap

Jeonju, South Korea, is renowned for its bibimbap — a colorful rice bowl topped with vegetables, meat, and spicy gochujang. But the city’s food scene goes beyond this iconic dish, offering visitors a chance to explore makgeolli (rice wine) eateries, Hanok Village teahouses, and the famed banchan (side dishes) that accompany every Korean meal.

Jeonju’s focus on traditional Korean cuisine, combined with its slower-paced, heritage-filled atmosphere, allows travelers to explore the deep roots of K-food culture while enjoying a meal that’s as much about history as it is about taste.

6. Fukuoka, Japan: Discover the Flavors of Hakata-Style Ramen

The southern Japanese city of Fukuoka is famous for its Hakata-style tonkotsu ramen, made with a rich, pork-based broth and thin noodles. Fukuoka’s yatai (open-air food stalls) along the riverside create an inviting atmosphere where visitors can sample skewers, hotpots, and other local specialties. Fukuoka offers a more casual food culture, where travelers can immerse themselves in the vibrant street food scene.

This city’s culinary charm, combined with its scenic views and relaxed vibe, makes Fukuoka the perfect destination for those looking to explore Japan’s food culture beyond the major cities.

Culinary Travel in Asia: A Flavorful Journey Awaits

Agoda’s list of top foodie destinations highlights the growing trend of culinary tourism, where travelers seek more than just a holiday — they want an immersive food experience that connects them to a place’s culture and history. As Agoda’s 2026 Travel Outlook Report suggests, food is increasingly becoming the primary reason people choose their travel destinations, with street food experiences and local flavors taking center stage in trip planning.

Whether you’re craving the rich curries of Chiang Mai or the street food delights of Penang, Hoi An, Tainan, Jeonju, or Fukuoka, these destinations promise to offer unforgettable culinary adventures for every traveler.