China-France diplomacy: Anniversary toast with Yanghe liquor

Monday, February 5, 2024

On January 31st, a grand concert took place at the Royal Opera of the Palace of Versailles in France, marking both the 60th anniversary of China-France diplomatic relations and the kickoff of the 2024 China-France Year of Culture and Tourism. During this illustrious event, Yanghe unveiled a special edition gift box of its Yanghe Spirit Classic, Dream Blue M6+, in honor of the six-decade-long friendship between the two nations. The event was a fusion of culture and spirits, symbolizing peace and unity, and offered a global stage to the rich cultural exchanges between China and France, blending liquor with art in a celebration for the world to see.

The performance unfolded as a harmonious expedition, blending Chinese folk melodies with French orchestral compositions, notably the famous Carmen Overture. It showcased Zhao Cong’s pipa concerto “Flying Apsaras on the Silk Road”, highlighting the captivating fusion of Chinese and Western cultural elements while elevating the global appreciation of Chinese culture.

Yanghe’s release of the Dream Blue M6+ special edition for the 60th anniversary signifies a key step in the company’s journey towards internationalization. The gift box, specially designed for the 2024 China-France Year of Culture and Tourism events, aims to commemorate this significant diplomatic and cultural milestone. It features the emblematic symbols of the Chinese dragon and the French Gallic rooster, epitomizing the “harmony between the dragon and the phoenix” and symbolizing the unity and friendship between the two nations. This initiative underscores Yanghe’s dedication as a Chinese brand to fostering international camaraderie.

Yanghe has long been a pioneer in taking Chinese liquor to the global stage, building an extensive marketing network across the world. Following the Belt and Road Initiative proposed by China in 2013, Yanghe has been on a continuous cultural voyage, spreading the aroma of its liquors to 63 countries and regions across six continents, integrating its brand into the lives of people around the globe.

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