China Guangxi Cultural Tourism Promotion Conference Triumphs in Thailand and Malaysia 2025, Fostering Strong Bonds and Exciting Tourism Opportunities

Published on July 2, 2025

The 2025 China Guangxi Cultural Tourism Promotion Conference took place with great success in Bangkok, Thailand, and Kuala Lumpur, Malaysia, fostering deeper cultural exchanges and promoting tourism collaborations between Guangxi and ASEAN countries. The two events brought together over 200 participants, including government officials, tourism agencies, airlines, and media representatives from both Thailand and Malaysia. The conferences produced fruitful outcomes, further strengthening the ties between Guangxi and its ASEAN partners.

This promotion conference was part of Guangxi’s Tourism Year Overseas Promotion Plan for 2025, designed to enhance cultural tourism exchanges and increase inbound tourism to the region. The event underscored the importance of tourism development, as well as the collaboration between Guangxi and ASEAN countries, especially in light of Thailand and Malaysia’s growing interest in exploring Guangxi as a tourist destination.

Promising Future for Guangxi and ASEAN Tourism Collaboration

Mr. Viboon Kamontho, the Vice President of the Thai Travel Agents Association, announced that Thailand is expected to welcome 100,000 visitors to Guangxi in the near future. This ambitious goal was supported by the launch of the “Set Off for Guangxi—Thailand Travel Agency Group Tour Program for 2025”, which aims to foster greater collaboration with Guangxi tourism partners, upgrade tourism products, and enhance mutual growth and prosperity between Thailand and Guangxi.

In line with this, the Guangxi Tourism Association and the Thai Travel Agents Association signed a cooperation agreement, marking a significant step in developing the region as a prime tourism destination for Thai travelers. This agreement emphasizes the importance of building long-term partnerships, with a focus on mutual cultural exchange and boosting tourism from Thailand to Guangxi.

New Tourism Routes for Thai and Malaysian Travelers

The event featured the unveiling of three inbound tourism routes designed specifically for Thai tourists and three for Malaysian tourists. These routes are expected to stimulate interest in Guangxi and promote cross-border tourism between Thailand, Malaysia, and China. The signing ceremonies held at both conferences also included the Friendly Cooperation Agreement: Mutual Tourists Exchange between Chinese and Malaysian tourism enterprises. This agreement aims to facilitate tourist exchanges and improve the overall experience for travelers visiting Guangxi from Malaysia.

In a notable development at the Malaysia conference, Guilin Jinyi International Travel Service Co., Ltd. and Pinnacle Travel & Tours Sdn Bhd signed a charter flight agreement. Under this agreement, 178 Malaysian tourists will arrive in Guilin via charter flight on July 3, 2025, marking a significant milestone in the promotion of Guangxi as an accessible travel destination for Malaysian tourists.

Cultural Performances Highlight Guangxi’s Rich Heritage

To showcase Guangxi’s cultural vibrancy, the event featured stunning cultural performances by the Guangxi Ethnic Orchestra, captivating the audience with traditional music that highlighted the region’s rich heritage and diverse ethnic cultures. One of the standout performances was the solo vocal piece “Guangxi Ni De Ya” (The Wonderful Guangxi), which beautifully transformed the region’s picturesque landscapes into captivating melodies. The folk ensemble “Beautiful Zhuang Brocade”, featuring traditional Chinese instruments like the erhu and pipa, evoked the Zhuang Brocade with enchanting melodies, leaving a lasting impression on the attendees.

Another remarkable performance was the innovative Liu Sanjie’s Folk Songs, which blended traditional and contemporary elements. This fusion of heritage and modernity offered the audience a fresh, artistic experience that reflected Guangxi’s commitment to promoting its rich cultural diversity through innovative artistic expressions. The performances were a perfect example of how Guangxi is embracing its cultural heritage while incorporating contemporary influences to appeal to a global audience.

Tourism Growth and Future Prospects for Guangxi

The conferences highlighted the vast potential of Guangxi’s tourism industry, which is rapidly developing as a leading destination in China and beyond. As part of the 2025 Tourism Year Overseas Promotion Plan, these events played a crucial role in showcasing the region’s abundant cultural and tourism resources, making it a prime location for tourists from both Thailand and Malaysia.

Guangxi’s tourism resources, including natural beauty, cultural heritage, and ethnic diversity, offer an array of unique travel experiences. From the stunning landscapes of Guilin’s limestone karsts to the vibrant culture of the Zhuang ethnic group, Guangxi presents an appealing blend of natural wonders and cultural richness that attracts travelers from all over the world.

A Bright Future for Sino-ASEAN Tourism Cooperation

The successful hosting of the China Guangxi Cultural Tourism Promotion Conference in Bangkok and Kuala Lumpur underscores the growing importance of tourism diplomacy between China and its ASEAN neighbors. The collaboration between Guangxi and ASEAN tourism agencies is expected to strengthen cultural ties, increase visitor arrivals, and enhance the tourism infrastructure in both China and ASEAN countries.

As Thailand and Malaysia continue to deepen their tourism relations with China, there will likely be greater exchange of ideas, cultural experiences, and tourism initiatives. The mutual cooperation agreements signed during the conferences serve as a foundation for future partnerships, allowing both regions to leverage their respective strengths in tourism and cultural exchange.

Expanding Guangxi’s Reach as a World-Class Tourism Destination

By fostering deeper connections with ASEAN countries and continuing to enhance the tourism infrastructure, Guangxi is poised to become a world-class tourist destination in the coming years. As the region continues to attract international attention and develop its tourism offerings, it will likely see increased visitor numbers from both Thailand and Malaysia, as well as other countries in the ASEAN region.

The success of the 2025 China Guangxi Cultural Tourism Promotion Conference marks a new chapter in Guangxi’s tourism development. With greater international cooperation, strategic partnerships, and a shared vision for sustainable tourism, Guangxi is well on its way to becoming a major player in the global tourism market.

Conclusion: Bridging Cultures and Promoting Sustainable Tourism

The China Guangxi Cultural Tourism Promotion Conference in Thailand and Malaysia has successfully deepened cultural and tourism exchanges between Guangxi and ASEAN countries. Through innovative initiatives, strategic partnerships, and the promotion of sustainable tourism, the event has paved the way for greater collaboration and mutual growth in the tourism sector.

As Guangxi continues to position itself as a premier tourism destination, the region’s commitment to cultural exchange, sustainability, and economic growth will be instrumental in shaping the future of tourism in both China and ASEAN countries. With increased tourist arrivals, enhanced tourism infrastructure, and a strengthened reputation on the global stage, Guangxi is set to achieve even greater success in the coming years.