China making digital payment at the tourist attractions easy for elders and international tourists

Friday, April 12, 2024

In an effort to accommodate the growing number of domestic and international tourists, Chinese authorities have introduced comprehensive measures aimed at enhancing payment convenience across the nation’s tourist attractions. This initiative not only promises to streamline financial transactions but also addresses the diverse payment preferences of elderly citizens, foreigners, and other visitors. The following are the key features of the newly issued regulations by the People’s Bank of China (PBOC) and three other government organs:

Universal Acceptance of Bank Cards: The circular mandates that all tourist accommodations rated three-star and above, as well as 5A-level and 4A-level national tourist attractions, must accept both domestic and overseas bank cards. This also extends to national and provincial tourist resorts and tourism and leisure districts, ensuring that no matter the origin, all tourists can use their bank cards seamlessly.

Cash Payment Options: Recognizing the preference of some tourists to use cash, major cultural and tourism attractions are required to retain traditional ticket booths and staff. This measure ensures that while advancing digital payment solutions, the needs of those who prefer or rely on cash transactions are not overlooked.

Foreign Currency Exchange: To cater to international visitors, the circular emphasizes the establishment of foreign currency exchange outlets in venues that attract a significant number of foreign tourists. This move is aimed at simplifying the transaction process for these visitors, making it easier for them to spend and enjoy their travel experience without currency barriers.

Enhanced Mobile Payment Services: The development of mobile payment services is another critical aspect of the new measures. Attractions are encouraged to enhance the capabilities and features of mobile payment platforms to offer a more integrated and user-friendly payment experience. This includes the adoption of technologies that can cater to a wide array of mobile payment apps popular both in China and internationally.

Inter agency Coordination: To effectively implement these enhancements, there is a call for increased coordination between local tourism, cultural heritage authorities, and local branches of the PBOC. The goal is to identify key scenic spots and create detailed work plans that ensure the optimization of payment services specifically tailored to the needs of the cultural and tourism sectors.

Highlighting China’s Major Tourist Attractions:

In light of these enhancements, here are some of China’s notable tourist attractions where these payment conveniences can be particularly impactful:

The Great Wall of China: As one of the world’s wonders, the Great Wall offers breathtaking views and a profound sense of history. Enhanced payment options can facilitate a smoother visitation process for the millions who come to experience this iconic site annually.

The Forbidden City: Located in the heart of Beijing, the Forbidden City is a testament to China’s rich imperial past. With the new payment measures, tourists can more easily purchase tickets and services, enhancing their educational and cultural exploration.

Terracotta Army in Xi’an: This site is famous for its archaeological significance and the intricate craftsmanship of the terracotta soldiers. The availability of diverse payment options will ensure that visitors from around the world can access this historical treasure with ease.

The Bund in Shanghai: Known for its spectacular skyline views, the Bund is a symbol of Shanghai’s modernity and historical charm. The integration of advanced payment systems here enhances the experience for both domestic and international tourists.

Zhangjiajie National Forest Park: Famous for its pillar-like formations that inspired the landscapes in the movie "Avatar," this park's enhanced payment facilities can handle the vast number of transactions by adventurers and nature lovers alike.

Jiuzhaigou Valley: Renowned for its colorful lakes and multi-level waterfalls, Jiuzhaigou is a favorite for nature enthusiasts. Simplified payment processes will aid in managing the park’s entry and services, providing a hassle-free experience for visitors.

The implementation of these measures signifies a pivotal shift towards modernizing the tourist experience in China by making it more accessible, convenient, and enjoyable for all visitors. With these enhancements, China continues to position itself as a leading destination in the global tourism industry, ready to welcome a diverse array of travelers to its remarkable cultural and natural sites.

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