China, Malaysia, And South Korea Lead The Charge As Thailand Experiences Unprecedented Growth In Tourism Numbers, Reveals Agoda, Solidifying Its Position As Asia’s Premier Travel Destination In 2025, Latest You Need To Know Before You Leave Home

Published on July 18, 2025

China, Malaysia, and South Korea top the list of countries sending tourists in unprecedented numbers to Thailand in 2025. Based on Agoda data, these top regional destinations are generating never before seen numbers, further establishing Thailand as the number one travel destination in Asia. This growth is a result of the nation’s focus on tourism, including the Amazing Thailand Grand Tourism and Sports Year 2025 campaign which, it says, will further ‘significantly’ boost nation’s air connectivity and ‘facilitate’ travel. Thailand is positioning itself firmly on the map of regional and world tourism with extensive efforts by the government and an ever-increasing popularity worldwide.

Agoda, a prominent digital travel platform, has unveiled its insights into the inbound tourism trends in Thailand for the first half of 2025. The data highlights a continued surge in visitors from key regional markets, demonstrating the country’s growing appeal as a travel destination. China, Malaysia, and South Korea were identified as the top three countries contributing to the influx of international tourists. Japan and Singapore followed closely, reinforcing Thailand’s position as a prominent hub for regional tourism. These developments coincide with Thailand’s expanded air connectivity and the ongoing tourism initiatives under the Amazing Thailand Grand Tourism and Sports Year 2025 campaign, which aims to boost the nation’s tourism sector.

Top International Markets Driving Thailand’s Tourism Growth

The analysis by Agoda underscores the importance of Thailand’s relationships with neighboring countries, with China, Malaysia, and South Korea leading the charge in terms of visitor numbers. This surge can be largely attributed to the increased availability of flights and Thailand’s efforts to streamline travel procedures. The Amazing Thailand Grand Tourism and Sports Year 2025 initiative has played a vital role in promoting the country’s diverse offerings, enhancing the overall travel experience, and attracting a broader range of visitors.

Japan and Singapore also emerged as key contributors to the inbound tourism growth. These markets not only bring in significant numbers of tourists but are also crucial for fostering long-term, sustainable growth in Thailand’s tourism industry. The influx of travelers from these countries is indicative of the continued appeal of Thailand’s rich cultural heritage, stunning landscapes, and modern amenities.

Popular Destinations: Bangkok, Pattaya, and Phuket Lead the Way

At the destination level, Bangkok, Pattaya, and Phuket remained the most popular cities for international travelers, especially those from China, Malaysia, and South Korea. These well-established hubs continue to offer a diverse range of attractions, from vibrant city life to picturesque beaches and cultural landmarks. Their popularity can be attributed to both their iconic status and the variety of experiences they offer to tourists.

However, Hat Yai, located in southern Thailand, is rapidly gaining traction as a rising star among regional travelers. Particularly favored by visitors from Malaysia and Singapore, Hat Yai’s affordability and accessibility have been major factors contributing to its growing appeal. Known for its budget-friendly accommodations and lively local culture, Hat Yai has earned recognition as one of the most cost-effective cities for tourists in Asia for two consecutive years, making it an attractive option for both short-term and long-term visitors.

Visitor Behavior Trends: South Koreans Stay Longer

Agoda’s report also delves into the behavior of travelers from various markets, shedding light on the diverse preferences of international visitors. China topped the list in terms of total visitor volume, but South Korean tourists stood out with the longest average stays in Thailand. This trend indicates that South Koreans are increasingly seeking extended vacations to explore the country in more depth.

Following South Korea, travelers from Japan, Malaysia, Singapore, and China also recorded relatively long stays, with many opting for more immersive experiences. The growing trend of longer stays aligns with the increasing demand for more relaxed, culturally rich destinations outside of the bustling city centers.

Extended Stays and Emerging Hotspots

Among the destinations favored for extended stays, several island and less commercialized locations stood out. Ko Tao, renowned for its diving opportunities, remains a favorite among those looking for an underwater adventure. Ko Pha-ngan, with its combination of serene beaches and vibrant nightlife, continues to attract visitors seeking a perfect balance of relaxation and entertainment. In addition, Pathum Thani, located just outside Bangkok, offers a more local experience, providing a quieter, less touristy atmosphere for those seeking an authentic Thai experience.

These destinations, along with other hidden gems across the country, reflect a shift in visitor preferences towards quieter, more tranquil locations, where tourists can stay longer and immerse themselves in local culture.

Thailand’s Strong Tourism Performance in 2025

According to official figures from the Ministry of Tourism and Sports, Thailand welcomed over 16 million international visitors between January and June 2025, generating approximately 743.582 billion baht in tourism revenue. This remarkable performance underscores the positive impact of government-led efforts to promote Thailand as a high-quality tourism destination. Key initiatives have included infrastructure upgrades, streamlined visa processes, and focused marketing campaigns designed to attract discerning travelers.

These efforts, coupled with Thailand’s rich tourism offerings, have positioned the country as a leading destination in Asia and beyond. As the nation continues to capitalize on its strengths and embrace new opportunities, the future of Thailand’s tourism industry looks promising, with continued growth expected in the coming years.

Conclusion

In summary, Thailand’s tourism industry has shown impressive growth in 2025, fueled by strong inbound travel from China, Malaysia, and South Korea, alongside an increasing number of visitors from Japan and Singapore. Popular cities like Bangkok, Pattaya, and Phuket continue to dominate the tourism landscape, while emerging destinations such as Hat Yai and various islands offer exciting new opportunities for visitors. With a clear focus on quality tourism and enhanced infrastructure, Thailand is well on its way to achieving its ambitious tourism goals for the future.