China Strengthens Rural Tourism Leadership with Seven New Village Recognitions including Azheke, Shibadong, Xitou and More

Published on November 27, 2024

China continues to lead the way in rural tourism, with seven more of its villages being honored as among the Best Tourism Villages of 2024 by the United Nations World Tourism Organization (UNWTO). This new recognition brings the total number of Chinese villages on the prestigious list to 15, the highest of any nation.

The latest villages to earn recognition include Azheke in Yunnan, Guanyang in Fujian, Shibadong in Hunan,Shibadong in Sichuan, Xiaogang in Anhui, Xitou in Zhejiang, and Yandunjiao in Shandong.These villages were selected for their ability to meet UNWTO’s rigorous criteria, including safety, health, and security standards, as well as their commitment to preserving cultural heritage.

China’s rural villages are becoming increasingly popular for travelers seeking an authentic experience, offering a deep dive into local culture, traditional practices, and sustainable living. This recognition also highlights the growing economic impact of rural tourism, as these villages foster economic development and enhance the well-being of their residents. To attract both international and domestic visitors, many of these villages have embraced contemporary developments like cafes and art exhibitions, providing a dynamic cultural environment.

Rural Tourism Driving China’s Economic and Cultural Renaissance

The surge in rural tourism is transforming China’s countryside, helping to revive local economies and create new opportunities for residents. By blending traditional lifestyles with modern tourism infrastructure, these villages are redefining the concept of rural travel. As more travelers seek off-the-beaten-path destinations, China’s rural villages offer an unparalleled experience that connects nature, culture, and community in a sustainable and enriching way. This shift is setting a global example of how tourism can be a force for both cultural preservation and economic empowerment.