China witnesses upturn in summer vacation tourism

Friday, September 2, 2022

As of August 28th, many local online travel agencies in China have posted their statistics about summer vacation 2022.

Long-haul tourism during the first month of the summer holiday observed a steady renewal after the advisory asterisk was eliminated from the travel code apps of China.

July data showed that around 84 percent of travelers opted for self-regulating long distance journeys. The number of travelers who booked independent tourism programs by the end of July went up by nearly 5 percent compared to the same period of 2021.

Xie Xiaoqing, a senior researcher at the Ctrip Research Institute, said that people are now eager to travel around and discover new things. Thus, travel confidence is getting better with improved scientific, precise and heightened epidemic control methods.

Xie said that a stable progression in travel is being witnessed among parents and children, along with young enthusiasts’ emphasizing the pliability of local tourism consumption market.

Few roadblocks were faced by long-haul trips in early August, due to recurrent COVID cases in few Chinese cities.

However, domestic tourism witnessed little improvement, and did not affect the entire summer vacation market.

Muniao, a short-term rental booking platform, showed that as of Aug 21st, orders during the summer vacation time was 1.8 times compared to the equivalent period of 2019.

The tourism segment is anticipated to experience few changes with the back-to-school season emerging in the second half of this year.

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