China’s Sports Industry Flourishes, Driving Tourism Growth and Expanding Outdoor Activities

Published on September 5, 2025

China’s sports industry is experiencing unprecedented growth, and its development is significantly boosting tourism across the entire country. With a focus on community fitness and sports tourism, China’s national sports strategy is opening new opportunities for both locals and international tourists. By 2025, China’s sports industry is expected to continue growing, creating new destinations, promoting healthy lifestyles, and offering vast opportunities for travelers seeking outdoor adventures and sports adventures. The government has also launched numerous sports tourism routes, such as the National Day and Spring Festival sports tourism routes, which promote the development of local regions and attract tourists interested in outdoor adventures.

China’s Sports Industry Expansion: Key Growth Drivers

A central focus of this growth is improving public access to fitness facilities and promoting active lifestyles. The country’s emphasis on creating easily accessible sports venues within local communities has led to the development of over 170,000 small fitness areas in residential complexes and parks across China.

Building Sports Venues to Boost Local Tourism

The introduction of 15-minute fitness circles has made physical activity more accessible, allowing local residents to engage in fitness routines without traveling far. China has committed to building new sports parks, offering more outdoor activities for visitors. These developments not only support fitness but also contribute to the tourism sector by creating new, attractive travel destinations. The construction of over 900 ski resorts, sports parks, and other outdoor destinations is drawing tourists interested in activities ranging from skiing to hiking and cycling.

Sports Events Drive National Tourism

National fitness competitions and major sports events are playing a key role in driving tourism in China. Events like the Hangzhou Asian Games and various regional sports activities have contributed significantly to local economies. The increase in sports tourism events has boosted consumption, with areas surrounding the Hangzhou Games witnessing a 40% rise in revenue. Ticket sales for major events, such as the China Open and F1 races, have also seen significant growth, attracting tourists from across the globe.

A Thriving Outdoor Sports Sector

Outdoor sports in China have become increasingly popular, with destinations across the country offering a range of activities. The number of outdoor sports routes, including skiing, cycling, and hiking, is expanding rapidly. In 2025, the country saw a surge in outdoor sports participation, with over 200 million people engaging in activities like hiking, skiing, and kayaking.

The country is also investing in fitness trails and outdoor camps. By the end of 2024, China had developed over 171,800 fitness trails, covering 407,500 kilometers, offering perfect spots for tourists to explore nature while staying active. For travelers seeking unique experiences, destinations like flight camps, car camps, and over 900 ski resorts across the country are becoming increasingly popular.

Sports Manufacturing and High-Tech Equipment Boost Tourism

China’s sports manufacturing sector is also contributing to tourism growth. The rise in high-tech sports equipment, such as carbon fiber bicycles and intelligent fitness tools, is enhancing the experience for outdoor enthusiasts. These products are not only available domestically but also increasingly popular in international markets. As more tourists visit China for outdoor activities, they are also seeking top-tier sports equipment to enhance their adventures.

The Growing Role of Fitness and Wellness Tourism

The intersection of sports and wellness tourism is also expanding in China. Wellness-focused travel experiences, where tourists can combine outdoor sports with relaxation and rejuvenation, are becoming a key draw. Wellness resorts are gaining popularity, offering a combination of activities like yoga, meditation, hiking, and cycling. This sector’s growth is offering international visitors a chance to experience China’s stunning natural landscapes while prioritizing physical and mental well-being.

Opportunities for International Tourists

For international tourists, China’s booming sports tourism sector offers a wealth of opportunities. From the mountainous landscapes perfect for hiking and cycling in Tibet to the ski resorts in Harbin and Zhangjiakou, tourists can immerse themselves in diverse and exciting outdoor activities. China’s significant investments in sports facilities and events are ensuring that visitors will have an unforgettable experience while also contributing to the nation’s economic and tourism growth.