China’s Travel Advisory Hits Japan’s Tourism: A Decrease in Visitors to Tokyo, Osaka, and Asakusa Due to Rising Tensions- Here’s What You Need to Know

Published on December 28, 2025

Japan’s tourism industry has encountered a significant setback following a Chinese government advisory urging its citizens to reconsider travel to Japan. This advisory, issued in November 2025, was a direct response to remarks made by Japanese Prime Minister Sanae Takaichi regarding Taiwan. As tensions between China and Japan escalate, there has been a noticeable decline in Chinese tourism to Japan, a sector that has long been a vital part of the country’s tourism economy. Popular tourist spots, such as Asakusa in Tokyo, have seen a drop in foot traffic, and local businesses that depend on Chinese visitors are struggling. Despite this slowdown, Japan’s overall visitor numbers have continued to rise, though the situation remains a concern for both tourism operators and authorities.

Impact on Local Businesses in Japan’s Tourism Hotspots

Tourism in Japan, particularly in key areas like Asakusa, Tokyo, and Osaka, has suffered a noticeable decline due to tensions with China. Chinese visitors represent a significant portion of international tourists in these locations, often contributing 20-30% of customers in popular tourist destinations. Asakusa‘s bustling streets, known for their vibrant culture and landmarks like the Sensoji Temple, have seen a quieter atmosphere due to fewer Chinese tourists.

Local businesses, including restaurants, shops, and cultural attractions, are experiencing a reduction in customers. For instance, many small businesses, such as kimono rental shops in Tokyo, which typically cater to Chinese tourists, have seen sharp declines in their clientele. With fewer tourists flocking to these locations, the entire energy of the area has diminished, further affecting the local economy.

Flight Reductions and Adjustments in Travel Operations

As a direct result of the advisory, airlines and tour operators have adjusted their schedules and offered refunds on flights to Japan from China. According to reports, Kansai International Airport in western Japan has seen a reduction in flights from China. Hotels in Osaka have also reported lower booking rates, especially from Chinese nationals. This downturn in travel has raised concerns for the upcoming spring travel season, which traditionally sees a surge in international visitors.

Though Chinese tourism has slowed, Japan has managed to maintain a steady increase in overall visitor numbers, particularly from other international markets. However, the loss of Chinese tourists has cast a shadow over the potential for growth in the industry.

Tourism Trends and Strategic Response

Japan’s tourism authorities have been actively working to mitigate the impact of the current situation. Both Japanese and Chinese officials have been in regular communication to ensure that tensions do not escalate further, and to find ways to keep tourism and trade ties intact. Prime Minister Takaichi has reiterated the importance of maintaining good relations with China in terms of both trade and tourism, recognizing the critical role Chinese travelers play in Japan’s tourism economy.

Despite the challenges, Japan’s tourism sector is taking proactive measures to adjust to the situation. Local businesses, particularly those in high-tourism areas like Tokyo and Osaka, are shifting their focus to attract tourists from other countries. Additionally, there is a strong push to market Japan as a safe and welcoming destination for travelers worldwide, emphasizing cultural experiences, natural beauty, and the country’s rich heritage.

What Should Travelers Know About Visiting Japan in 2026?

Travelers planning to visit Japan in 2026 should stay informed about potential disruptions caused by shifting diplomatic relations. While the situation remains fluid, there are some practical tips for tourists looking to experience the best of Japan despite the current challenges:

1. Check Flight and Accommodation Availability: With fluctuations in flight schedules from China, it is advisable to check availability and make early bookings. For those traveling from other regions, there is still a wide range of options for flights to key cities like Tokyo and Osaka.
2. Explore Lesser-Known Destinations: While major tourist hubs may be less crowded, Japan’s hidden gems are thriving. Explore cities like Hokkaido, Kyoto, and Nara, where visitors can experience traditional Japanese culture, breathtaking landscapes, and historical sites without the crowds.
3. Stay Updated on Travel Advisories: Given the evolving nature of international relations, staying updated on any travel advisories or restrictions is essential. Official sources, such as government tourism websites, will provide the most reliable information for travelers.
4. Support Local Businesses: As many businesses are facing a slowdown, tourists can play a part in supporting local enterprises by shopping at small shops, dining at local restaurants, and engaging with cultural tours. This helps keep the economy in these areas afloat.

The Road Ahead for Japan’s Tourism Industry

As Japan’s tourism sector navigates the challenges posed by the China travel advisory, the long-term outlook remains positive. The country continues to invest in infrastructure, cultural preservation, and global marketing campaigns to attract tourists from across the world. As tensions ease and diplomatic efforts continue, Japan’s tourism industry is likely to recover, with a resurgence of visitors from China expected in the future.

Japan’s tourism sector has faced turbulent times, but it remains one of the world’s most popular and resilient destinations. By diversifying its international markets and fostering goodwill among its neighbors, Japan is taking steps to ensure that tourism continues to thrive in the years to come.