China’s Winter Resorts Spark Growth In International Travel By Offering A Diverse Range Of Experiences, From Ski Slopes To Local Culture And Gastronomy, Increasing Foreign Engagement

Published on December 29, 2025

China’s winter resorts have experienced a dramatic increase in international visitors, driven by a strategic shift toward offering diverse activities beyond skiing, such as cultural events, local cuisine, and immersive experiences. This change has made northern China’s winter travel destinations more appealing overall and extended the tourism season, drawing in foreign visitors year-round. China is improving the visitor experience and solidifying its place in the international winter tourism market by incorporating these new offerings.

Winter resorts in northern China are experiencing a significant rise in international interest, according to recent reports. Since the official start of the 2025 winter season in mid-November, snow-covered destinations with well-developed winter tourism infrastructure have been welcoming thousands of foreign visitors, indicating a positive shift in inbound tourism during the typically low season.

This surge in international arrivals reflects a broader trend, one that goes beyond the traditional winter activities like skiing. Instead, it highlights a diversified winter tourism product, with travelers engaging in a wide array of activities that go beyond the slopes. These include participation in local cultural experiences, seasonal events, and organized visits to nearby communities. As a result, tourist activity is being more evenly distributed across the various destinations, benefiting the local economy and reducing overcrowding in high-traffic areas.

A key factor in this evolving winter tourism landscape is the integration of local gastronomy into the travel experience. Many resorts are now offering visitors the chance to savor regional cuisine and seasonal food, enhancing the overall appeal of the destination. Food is playing an increasingly central role in attracting international tourists, with many visitors seeking authentic and immersive experiences that are closely tied to the places they visit. By promoting local culinary traditions, resorts are encouraging longer stays and more engagement, ultimately enhancing the travel experience for international visitors.

This expanded tourism offering is not limited to the cold-weather activities commonly associated with winter resorts. The diversification of activities, combining snow sports with cultural, culinary, and leisure experiences, has proven effective in promoting off-peak tourism. In doing so, winter resorts are reducing their reliance on short-term, weather-driven visits and establishing more resilient tourism operations that can withstand fluctuations in visitor numbers.

The growing number of foreign visitors to China’s northern snow resorts is part of a larger national effort to boost inbound tourism and increase the international appeal of the country’s winter destinations. With the development of complementary activities, the resorts are able to draw tourists during the low season, offering them a variety of experiences that cater to diverse interests. This shift towards experience-led tourism aligns with global trends where travelers seek more than just seasonal attractions; they are looking for multi-faceted journeys that offer cultural enrichment, gastronomic delights, and opportunities for meaningful interactions with local communities.

China’s winter tourism sector has long been known for its world-class ski resorts and snow sports infrastructure. However, the latest trends indicate that the country is stepping up its efforts to diversify and enhance the visitor experience. By offering a wider range of activities that include cultural festivals, food tours, and leisure experiences, the country is positioning itself as a year-round destination for travelers seeking more than just winter sports.

Local authorities have been quick to capitalize on these trends by supporting the development of infrastructure that caters to international tourists. From improved transportation links to better communication in foreign languages, these efforts are contributing to a smoother and more enjoyable experience for visitors. In addition, the local communities surrounding the resorts have benefited from the increased international presence, as travelers explore beyond the resorts and engage with rural traditions, local craftsmanship, and village life.

The rise in international tourism at these winter resorts is seen as a step forward in China’s goal to make its winter destinations more appealing to global travelers. By expanding the variety of experiences available and focusing on high-quality, immersive travel options, northern China is poised to become a prominent player in the global winter tourism market.

China’s winter resorts have seen a surge in international visitors due to the diversification of offerings, including skiing, cultural experiences, and regional cuisine. This shift enhances the appeal of northern China’s winter destinations, attracting tourists year-round and boosting off-peak tourism.

In conclusion, northern China’s winter resorts are experiencing a boom in foreign visitors, thanks to a more diversified offering that goes beyond traditional snow-based activities. The integration of local culture, food, and experiences is playing a crucial role in attracting international tourists and encouraging longer stays. As China continues to innovate and expand its winter tourism offerings, the country is set to strengthen its position as a leading destination for travelers seeking a rich and varied winter holiday experience.