China’s Xuelei Fragrance Museum: The New Global Landmark Where Fragrance, Art, and Technology Converge

Published on November 27, 2025

Guangzhou, China, has become a beacon for fragrance lovers and cultural tourists with the opening of the Xuelei Fragrance Museum officially recognized by the Guinness World Records as the world’s largest fragrance museum. Located in the heart of this dynamic city, the museum spans a breathtaking 9,500.878 m² and introduces a revolutionary way to explore scent as an art form, blending innovation and culture.

Xuelei Fragrance Museum is not just a place—it’s an experience, transforming scent into a powerful tool for storytelling. With immersive exhibitions, AI-driven scent installations, and a rich collection of fragrances, this museum offers an unforgettable journey into the world of perfume, memory, and cultural identity. Whether you’re a fragrance aficionado or simply curious about how scent influences your emotions and memories, Guangzhou’s Xuelei Fragrance Museum is the ultimate destination.

Exploring the Scented World of Guangzhou: An Introduction to Xuelei Fragrance Museum

The Xuelei Fragrance Museum isn’t just a space for showcasing perfumes; it’s a multisensory journey that stretches beyond what the eyes can see. In Guangzhou, a city already renowned for its culture, history, and modernity, the fragrance museum stands as a world-class landmark. This sensory oasis combines cutting-edge technology with the rich traditions of Eastern aromatic practices, and serves as a hub for global fragrance lovers and tourists seeking unique experiences.

Guangzhou is rapidly becoming a must-visit tourism destination not only for its rich cultural history and architectural landmarks but now also for its avant-garde museum offerings. Among these, the Xuelei Fragrance Museum is redefining how visitors experience art and culture, offering a fresh perspective on how scents influence emotions, memories, and even our very identity.

The Unmatched Architecture of the Xuelei Fragrance Museum

The Xuelei Fragrance Museum’s architecture is a testament to the interplay between modern design and fragrance. Inspired by the distillation process used in perfume-making, the museum’s exterior features red brick facades, evoking both industrial and futuristic elements. The structure is designed to immerse visitors from the moment they arrive.

Inside, the museum spans five levels, each floor uniquely designed to showcase a specific aspect of fragrance history and culture. The central atrium, bathed in natural light, creates an inviting atmosphere that leads visitors into an immersive experience that blends technology with tradition. With 18 thematic galleries and more than 300 scent discovery points, each area offers a unique journey into the world of perfume.

Key Features of the Xuelei Fragrance Museum

The Xuelei Fragrance Museum is home to a variety of immersive exhibitions, offering visitors the opportunity to explore:

• 18 Thematic Galleries: Spanning global civilizations, the museum covers the history of fragrance and its cultural significance across different regions, including Eastern aromatic traditions and modern perfume-making.
• Scent Discovery Points: With over 300 scent stations scattered throughout the museum, visitors can engage in interactive displays, allowing them to explore citrus, floral, and woody notes, among others.
• Library of Fragrances: A curated collection of over 400 unique fragrances offers visitors the chance to explore a wide array of scent families and their cultural relevance.
• Scent Theatres and Multi-Temporal Scenographies: These immersive experiences allow visitors to dive deeper into the cultural narratives that fragrances help to build, with an emphasis on memory and identity.

The AI-Driven Scent Installation: A Visual and Sensory Masterpiece

One of the museum’s most remarkable features is its towering AI fragrance installation, which spans five floors and acts as both the visual and experiential centerpiece of the space. Hundreds of transparent fragrance vessels hang in a radial constellation around a spiraling staircase, creating a cinematic atmosphere as light filters through the vessels, evoking the sensation of walking through a nebula made of scent.

The installation is not just an aesthetic experience—it also integrates technology in groundbreaking ways. Visitors are given a Scent Card, which allows them to sample over 300 different fragrance notes. The museum then generates a personalized fragrance report, charting individual preferences and offering insights into the emotional responses elicited by different smells. At the AI-blending station, visitors can craft their own bespoke perfume in just three minutes, a process described as “cyber perfumery magic”.

A New Pilgrimage Destination for Fragrance Lovers

The Xuelei Fragrance Museum is fast becoming a global pilgrimage destination for fragrance enthusiasts, designers, and creatives. The museum’s innovative approach to scent as an art form has caught the attention of media outlets worldwide, and it’s already been recognized as:

• A must-visit destination for fragrance lovers and creative professionals.
• A media favorite, frequently highlighted in lifestyle and design circles.
• A beacon of innovation in the experiential cultural tourism sector.

Why Guangzhou? The Appeal of the Xuelei Fragrance Museum

Guangzhou, China’s third-largest city, boasts a rich history and modern vibe that makes it the perfect setting for this groundbreaking institution. As the heart of Southern China’s cultural and economic landscape, the city offers an exciting mix of traditional and contemporary attractions.

• Strategic Location: Situated near the Baiyun Mountain and surrounded by historical landmarks like the Canton Tower and Shamian Island, the Xuelei Fragrance Museum is well-positioned for travelers to combine their visit to the museum with an exploration of the city’s rich culture.
• World-Class Hospitality: Guangzhou is known for its luxurious hotels, gourmet dining, and shopping districts, making it an ideal city for international tourists. The museum seamlessly blends with the city’s evolving tourism scene, offering a distinctive experience to complement the city’s existing attractions.

Visitor Information

The Xuelei Fragrance Museum is open year-round, offering guided tours in multiple languages. With its diverse range of attractions and sensory experiences, it is suitable for all ages, making it a perfect destination for families, creative professionals, and anyone seeking an innovative travel experience.

• Opening Hours: 10:00 AM – 6:00 PM daily.
• Admission Fees: Varies by season, with discounts available for students and group bookings.
• Location: No. 1 Ketai 2nd Road, Baiyun District, Guangzhou, China.
• Getting There: Accessible by taxi, metro, or private transport.

Conclusion: A New Era for Guangzhou’s Tourism

The Xuelei Fragrance Museum in Guangzhou marks a significant milestone in the city’s cultural tourism landscape. Offering a mix of art, technology, and fragrance, the museum provides a unique and immersive experience for visitors, blending cutting-edge AI and traditional perfume-making. As it continues to draw visitors from across the globe, the museum is set to become a landmark in the world of experiential tourism, and a must-visit for anyone looking to explore the intersection of culture, creativity, and scent.