China’s Zhangjiajie Set to Attract Millions with Stunning New Travel Experiences Following Game-Changing Partnership with Trip.com Group

Published on January 23, 2025

Hold onto your hats, globetrotters—Zhangjiajie is about to skyrocket onto the global tourism scene like never before! Nestled in the heart of China, this hidden gem is stepping into the spotlight, ready to claim its place as the world’s most jaw-dropping travel destination for 2025. With the unveiling of its new partnership with Trip.com Group, Zhangjiajie is poised to become the ultimate escape for travelers worldwide.

A land of misty peaks, exhilarating adventures, and deeply-rooted traditions, Zhangjiajie has always had a quiet power. But now, thanks to the ambitious collaboration with Trip.com, it’s on the verge of becoming a global phenomenon. This partnership isn’t just about tourism; it’s a full-on campaign to put Zhangjiajie on the map as the go-to destination for thrill-seekers, culture lovers, and luxury travelers alike. Prepare for a tourism revolution in the making!

The “Fairytale” Destination That Will Blow Your Mind

Forget everything you thought you knew about tourist hotspots—Zhangjiajie is about to redefine what it means to visit a “must-see” location. Known for inspiring the floating mountains in James Cameron’s Avatar, Zhangjiajie National Forest Park’s Yuanjiajie Area isn’t just a place to snap photos—it’s the kind of place that makes you believe in magic. This isn’t just nature; this is an otherworldly experience that will leave you questioning reality itself.

Trip.com Group is capitalizing on Zhangjiajie’s unique geographical features to market the destination as a dreamlike “fairyland,” a land where reality and fantasy collide. From towering glass bridges to misty mountain peaks that seem to touch the sky, Zhangjiajie’s landscapes are so surreal, they could’ve been plucked from the pages of a fantasy novel. And with this new partnership, expect these iconic locations to be showcased like never before, pulling in tourists from every corner of the globe.

A Star-Studded Global Push: Trip.com Brings World Attention

The buzz started in early January with the “Fairyland Zhangjiajie, Enchanting the World” event—a star-studded gathering of travel influencers from 12 countries, including the UK, South Korea, Japan, Australia, and more. These influencers were given an all-access pass to the stunning vistas of Zhangjiajie’s most famous sites. From the towering heights of Tianzi Mountain, where mystical clouds swirl like spirits of the mountain, to the heart-stopping experience of walking across the Zhangjiajie Grand Canyon’s Glass Bridge, these influencers had their minds—and cameras—blown wide open.

This collaboration is not just about sightseeing—it’s about creating experiences that people won’t just remember but will rush to share with the world. Expect TikTok, Instagram, and YouTube to be flooded with content from global travelers eager to spread the word about Zhangjiajie’s transformative beauty.

Thrills, Chills, and Cultural Delights

Adrenaline junkies, rejoice! Zhangjiajie is packing a punch with experiences that are bound to set your heart racing. One standout adventure is the Tianmen Mountain 999-step Stairway to Heaven, which offers a hair-raising climb up to the heavens. Once at the top, the views will leave you breathless—not just from the climb but from the sheer beauty that surrounds you. Add in a heart-pounding zipline ride, and you’ve got a recipe for the ultimate thrill-seeker’s paradise.

But it’s not all about adventure—Zhangjiajie is also a cultural treasure trove. During the event, guests were treated to cultural performances like the emotional “Charming Xiangxi” Show, which dives deep into the traditions of the region. The Tujia ethnic group’s unique “crying wedding” ritual is a poignant highlight, while the eerie Xiangxi Corpse-Driving Ritual will send shivers down your spine.

Luxury Meets Nature: Where Dreams and Reality Blur

For those seeking luxury, Trip.com Group is pulling out all the stops. The launch of the Country Retreats at Zhangjiajie Manxin Joint Branch is a game-changer. Imagine waking up to panoramic views of Zhangjiajie’s awe-inspiring landscapes, where the sight of fog rolling over the towering peaks feels almost like a dream. This is not your typical hotel stay—it’s an experience that blends world-class luxury with nature’s finest offerings.

Zhangjiajie’s luxury experiences are designed to cater to the growing demand for high-end travel options. Whether it’s a spa retreat surrounded by the serene mountains or a private guided tour through Zhangjiajie’s natural wonders, visitors will be treated like royalty while experiencing the true beauty of China’s hidden gem.

Zhangjiajie on Track for Explosive Growth in 2025

Looking ahead, Zhangjiajie is gearing up for a tourism explosion. The region’s inbound tourism saw a jaw-dropping 166.3% growth in 2024, with over 1.83 million international tourists flocking to its awe-inspiring landscapes. That’s right—what was once a relatively unknown destination is now officially a global sensation.

This surge in visitors has set the stage for 2025, with Zhangjiajie planning to leverage high-profile events like the Global Tourism Innovation Week and International Street Dance Week to draw even more visitors. With strategic collaborations with international hub cities, new cultural tourism products, and a focus on luxury mountain sports experiences, Zhangjiajie is on a mission to become one of the most sought-after destinations on the planet.

And the numbers don’t lie. With 183 countries now represented in the influx of international tourists, Zhangjiajie is fast becoming a key player in global tourism. Its tourism revenue surged by an eye-popping 504.3%, with the Zhangjiajie port handling over half a million inbound and outbound travelers. The writing is on the wall: Zhangjiajie is ready to take the world by storm.

What’s Next for Zhangjiajie?

For Zhangjiajie, this is just the beginning. With a strategic focus on innovation, branding, and diversifying its tourism offerings, the region is poised for even more explosive growth. The partnership with Trip.com Group is only the tip of the iceberg. As Zhangjiajie continues to develop and refine its infrastructure and experiences, 2025 promises to be a landmark year for international tourism.

So, if you’re looking to explore a destination that will redefine your travel experiences, look no further than Zhangjiajie. This is the ultimate fairyland—a place where the magic of nature, adventure, and culture come together in a way that will leave you breathless, and with memories you’ll treasure forever.