Chocolate hotels sees 50% room night surge with STAAH tech partnership

Friday, December 15, 2023

STAAH, the leading provider of hospitality solutions based in New Zealand, has revolutionized the operations of Chocolate Hotels Pvt. Ltd. This group manages seven luxurious hotels and resorts in various Indian cities including Kolkata, Jaipur, Goa, Ranchi, Mandarmoni, and Midnapore. Following the implementation of the STAAH MAX Channel Manager solution, Chocolate Hotels Pvt. Ltd. has witnessed a remarkable 50% increase in room nights.

Before adopting the STAAH solution, the group faced significant challenges in manually managing inventory and rates across their seven properties. Issues like failed uploads, slow updates, and the complexity of handling multiple profiles through various online travel channels not only consumed valuable time but also led to booking errors that could harm the reputation of their properties.

Avijeet Biswas, Manager of IT for Chocolate Group in Kolkata, explained, “Managing multiple properties necessitated connecting with various distribution channels, which we struggled with initially. The manual update process drove us to partner with STAAH, and since then, we haven’t looked back. We can now effortlessly oversee our inventory and rates across all locations from a centralized dashboard. Our revenue is optimized because we are achieving the highest yield for our inventory. We have witnessed a remarkable 50% increase in room nights compared to our previous offline sales.”

The STAAH MAX Channel Manager is a user-friendly solution that quickly becomes second nature to staff. It empowers hoteliers to update their availability seamlessly and efficiently manage their rates, offering features like dynamic pricing. Additionally, its drip-feed feature releases inventory based on demand in a controlled manner, optimizing revenue for the properties.

Shoaib Ali, National Sales Head – India, expressed, “We are delighted to see how our technology solutions have transformed the business for the Chocolate Hotels group. Our channel management platform not only saves time but also enhances operational intelligence, allowing our clients to refocus on their core strength, which is serving their guests.”

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