Choice Hotels Raises The Bar For Comfort And Country Inn And Suites With High Impact Innovations Creating More Revenue Opportunities For Owners

Published on March 19, 2025

Choice Hotels is taking Comfort and Country Inn & Suites by Radisson to the next level with innovative, cost-efficient prototypes designed to enhance guest experiences and maximize profitability for hotel owners. With a focus on smart design, revenue-generating spaces, and a refreshed brand identity, these updates reinforce Choice Hotels’ commitment to long-term growth and industry leadership. By integrating owner feedback and consumer insights, the company is delivering modernized hotels that cater to today’s travelers while optimizing operational efficiency for franchisees.

March 2025 – Choice Hotels International, Inc. (NYSE: CHH), a global leader in hotel franchising, is revolutionizing its Comfort and Country Inn & Suites by Radisson brands with newly engineered prototypes designed to enhance guest experiences while delivering significant cost savings for hotel owners. These refreshed designs optimize revenue-generating spaces within existing footprints while achieving a 10 to 15 percent reduction in construction costs.

This transformation includes modernized brand identities for both Comfort and Country Inn & Suites, ensuring they stand out in the competitive upper midscale segment. In addition to architectural enhancements, Choice Hotels is introducing a series of upgrades throughout the year, including an improved breakfast experience, updated furniture, and refined fixtures, reinforcing its commitment to franchisee success and long-term brand growth.

Commitment to Value and Performance

By leveraging extensive owner feedback and in-depth consumer research, Choice Hotels has redefined these brands with innovative positioning and prototypes. The new designs align with evolving guest preferences while maintaining cost efficiency for hotel developers.

Comfort: A Welcoming Stay with Enhanced Design

With over 2,100 locations and an expanding pipeline, Comfort is synonymous with a warm, inviting atmosphere that caters to both business and leisure travelers. The redesigned prototype enhances guest engagement with an open lobby concept, offering a seamless connection between lounge seating and the breakfast area. This intuitive layout fosters a relaxed, social ambiance from check-in to check-out.

Key features of the new Comfort prototype include:

• Maximized Revenue Potential – The design incorporates three additional rooms within the same property footprint, increasing profitability for owners.
• Faster Hotel Openings – A streamlined furniture, fixtures, and equipment (FF&E) package reduces stock-keeping units (SKU) by 30 percent, expediting the construction process.
• Optimized Public Spaces – The prototype refines the successful Rise & Shine design, initially launched in 2023. By enhancing furniture and design details, hotels adopting this approach have seen a 16 percent cost optimization and increased guest satisfaction.

Country Inn & Suites: Elevated Comfort with a Residential Feel

Country Inn & Suites by Radisson has been reimagined with a brand philosophy centered on warm hospitality and a welcoming, home-like ambiance. Designed to appeal to travelers seeking relaxation and convenience, the refreshed prototype features an inviting single-story connected lobby and dining space. Guests are welcomed with signature chocolate chip cookies, cozy seating by a fireplace, and a thoughtfully curated homestyle breakfast.

Key updates to the Country Inn & Suites prototype include:

• Increased Room Capacity – Smart space optimization allows for an 18-room increase within the same footprint, boosting revenue potential.
• Cost-Effective FF&E Solutions – The redesign maintains the brand’s legacy while reducing implementation costs for hotel owners.
• Franchisee Showcase – Choice Hotels will present the evolved design elements at its annual convention in Las Vegas, offering franchisees an in-depth look at the improvements.

Driving Growth and Franchisee Success

Since acquiring Radisson Hotels Americas in 2022, Choice Hotels has continued to elevate Country Inn & Suites’ market performance. The brand recently reported a 19-point increase in RevPAR Index, a 20 percent rise in direct online bookings, and higher revenue from business and group travelers.

Franchisees benefit from Choice Hotels’ industry-leading support system, which includes cutting-edge revenue management tools such as ChoiceMAX, a real-time pricing and demand-based rate adjustment system. Additionally, the mobile-friendly ChoiceConnect platform enables seamless remote property management, enhancing operational efficiency for owners.

Both Comfort and Country Inn & Suites also participate in Choice Privileges, a renowned loyalty program with over 69 million members, providing direct access to more than 7,100 hotels in 46 countries and territories.

With these innovative prototypes and brand enhancements, Choice Hotels is positioning Comfort and Country Inn & Suites for long-term success, ensuring both owners and guests receive exceptional value and service.