Choice Hotels sees 800% booking surge ahead of solar eclipse; offers exclusive stay rewards

Friday, March 15, 2024

Choice Hotels International, Inc. (NYSE: CHH), a leading global hotel franchisor, boasts more than 400 hotels situated along the path of the upcoming total solar eclipse on April 8, experiencing an 800% increase in reservation numbers relative to the same day in the previous year. This celestial event will cast its shadow across a path from Texas to Maine. A survey from the State of the American Traveler in March revealed that over 20% of American travelers are considering a journey to witness this astronomical phenomenon next month. Choice, with its extensive range of 22 hotel brands including Sleep Inn, Comfort, Clarion, Cambria, and the Ascend Hotel Collection, provides numerous accommodation options for eclipse chasers. Moreover, this spring, guests who book directly via ChoiceHotels.com and stay twice will receive a complimentary night’s stay through the Choice Privileges program.

“Choice has the perfect hotel at the right price and in the right location for any event travelers want to experience, including this year’s total solar eclipse, all bookable on ChoiceHotels.com,” said Noha Abdalla, Chief Marketing Officer for Choice Hotels.

Key properties along the eclipse path, featuring amenities like rooftops, outdoor spaces, or sundecks, include:

• Austin, Texas: Cambria Hotel Uptown Near the Domain
• Cambria Hotel Polaris, located in Columbus, Ohio
• Plano, Texas: Cambria Hotel Plano Frisco
• Russellville, Arkansas: Clarion Inn & Suites I-40
• Anderson, Indiana: Comfort Inn South
• Columbus and Galion, Ohio: Sleep Inn & Suites
• Waterloo, New York: The Lux Hotel & Conference Center, part of the Ascend Hotel Collection

Travelers have the opportunity to secure their spot at one of these Choice properties to experience the eclipse. According to NASA, the eclipse’s path will traverse from Mexico into the U.S. through Texas, moving across several states before reaching Canada, covering regions from Southern Ontario to Newfoundland. To avail of the spring offer where guests earn a free night after two stays, bookings must be made directly through ChoiceHotels.com by April 30th, subject to terms.

For nature lovers and astronomy enthusiasts, Choice offers a vast network of over 7,500 hotels, with a significant portion conveniently located in areas ideal for exploring the great outdoors, near highways for easy access, and close to attractions like beaches and national parks.

Choice Privileges members benefit from earning points at over 7,000 Choice-branded hotels globally across a wide spectrum of brands, from luxury to economy, and by using the newly introduced co-branded credit cards for daily purchases, enhancing their travel experience with Choice’s varied brand family.

« Back to Page