Chongqing’s 150 Ice-and-Snow Tourism: A New Winter Activities Experience in Southwestern China

Published on January 3, 2025

China’s ice-and-snow tourism is flourishing, with Harbin, the capital of Heilongjiang Province, standing out as a premier winter destination. As the host city of the ninth Asian Winter Games, Harbin’s appeal has soared, drawing visitors from across the globe with its breathtaking attractions and improved infrastructure.

Harbin: China’s Winter Wonderland

Harbin has long been celebrated for its captivating winter landscapes, and recent data solidifies its position as the leading winter tourism destination in China. Hotel bookings in the city during the first two weeks of December 2024 increased by over 30% compared to the same period in 2023, reflecting its growing popularity.

Attractions like the Sun Island International Snow Sculpture Expo and Harbin Ice and Snow World continue to captivate tourists. The Yabuli Ski Resort, a key venue for the Asian Winter Games, has reported a 15% year-on-year increase in average daily visits.

To enhance the tourist experience, the city has implemented significant upgrades to its infrastructure and services. The China Railway Harbin Bureau Group launched a circular high-speed railway route connecting Harbin to popular destinations like Mudanjiang, Jiamusi, and Jingpo Lake. This route also links major venues for the Asian Winter Games, offering seamless travel for visitors.

A special train, K5197, departs from Harbin Railway Station daily, providing a unique travel experience with ice-and-snow-themed decor. Equipped with QR codes, the train offers passengers access to information about local attractions, specialty foods, and transfer schedules, making it a gateway to Harbin’s winter magic.

Enhanced Accessibility and Services

Harbin Taiping International Airport is playing a pivotal role in boosting accessibility. With the number of aircraft stands nearly doubling, the airport now facilitates over 60 flight departures and arrivals per hour. Exclusive shuttle services and dedicated transportation options for the Asian Winter Games further streamline the travel experience.

Harbin’s efforts to optimize its tourism ecosystem reflect a commitment to providing world-class services. These enhancements are designed not only to accommodate the influx of visitors during the Winter Games but also to solidify Harbin’s reputation as a global winter tourism hotspot.

Expanding Ice-and-Snow Tourism Across China

Harbin’s success has inspired other regions across China to embrace the potential of ice-and-snow tourism. In northeast China, Jilin Province has launched over 100 bus lines dedicated to winter attractions, while Xinjiang’s Urumqi Diwopu International Airport has established special counters for oversized skiing equipment.

Southern China is also tapping into the winter economy with innovative offerings. Chongqing Municipality has introduced over 150 ice-and-snow activities, along with more than 80 winter tourism routes. Meanwhile, provinces like Hubei offer snow experiences on mountains at altitudes of 3,000 meters. Even regions with warmer climates, such as Zhejiang and Guangdong, have developed indoor ski resorts, attracting enthusiasts eager to experience winter sports.

The Booming Winter Economy

China’s ice-and-snow tourism has evolved into a thriving winter economy, generating significant revenue and creating memorable experiences for travelers. The combination of natural attractions, cutting-edge infrastructure, and innovative activities ensures that China remains a top choice for winter tourism.

The Asian Winter Games have further boosted the sector, placing Harbin and other regions in the global spotlight. As visitors flock to enjoy China’s unique winter offerings, the nation’s ice-and-snow tourism is set to continue its upward trajectory.

Plan Your Winter Adventure

Whether you’re exploring the iconic ice sculptures of Harbin, skiing in Xinjiang, or enjoying indoor winter sports in Guangdong, China offers a diverse array of winter tourism experiences. With improved accessibility, world-class attractions, and innovative activities, the country’s ice-and-snow tourism invites travelers to discover its magic.

As Harbin leads the way, China’s winter destinations promise unforgettable adventures for all.