Civitatis Partners with OCTO to Drive Seamless Travel Experience Across Spain, Portugal and Beyond, Here’s All You Need to Know

Published on November 24, 2025

Civitatis intends to expand cross-border trade in Spanish and Portuguese tours and activities to improve market Novation and Integration across the travel value chain, travel service marketplace, and travel service providers at the local level. Recent advances in fusion technology will improve the integration of travelers, travel agencies, and local travel providers. Civitatis will benefit from Octo’s network, more than 80 travel firms, including OTAs and tour operators, and other integrations travel agencies are expected to provide.

What is OCTO and Why Is It Important for Tourism?

OCTO’s mission is straightforward: to establish a unified digital language for the tours and activities industry. By improving the connections between platforms and service providers, OCTO helps reduce integration time and enhances operational efficiency. This creates an interconnected ecosystem where travelers, travel agencies, and local experience providers can interact more smoothly, reducing friction in the booking process. For the tourism industry, this innovation is essential as digital transformation becomes a cornerstone of modern travel.

For Civitatis, joining OCTO aligns with its ongoing efforts to improve its platform’s interoperability with partners, ensuring that it can provide seamless services to its clients. By adopting OCTO’s standardized approach, Civitatis is taking an important step toward future-proofing its operations while also offering a more collaborative and sustainable technological ecosystem for the travel industry.

Benefits of Civitatis Joining OCTO for Travel Agencies and Tour Providers

Civitatis’ participation in OCTO offers substantial benefits for both experience providers and distribution partners, all of which ultimately improve the traveler’s experience.

1. Faster, Easier, and More Efficient Connections for Experience Providers

For local experience providers, such as tour guides, attractions, and activity organizers, joining OCTO’s shared infrastructure allows for faster and more flexible connections with Civitatis. Through this integration, experience providers will benefit from real-time synchronization of their inventory, availability, and pricing, making the connection process smoother and more reliable. This reduces the need for manual updates and allows experience providers to efficiently manage their offerings while ensuring that travelers have access to up-to-date information.

Furthermore, as the integration becomes more streamlined, providers will have more control over their digital presence, making it easier to adapt to market demand and adjust pricing or availability on the fly. This kind of agility is essential in a rapidly evolving tourism landscape, where last-minute bookings and real-time data are increasingly important.

2. Reduced Time-to-Go-Live for Distribution Partners

For Civitatis’ distribution partners, such as travel agencies and affiliates, the adoption of OCTO standards dramatically shortens the Time-to-Go-Live for integrations. This means that partners can access Civitatis’ global catalogue of tours and activities more quickly and with fewer technical obstacles. Standardized access means less technical friction, greater operational reliability, and improved scalability for the entire network. This will empower agencies to provide a wider array of offerings to their customers without the technical hurdles that previously slowed down integration efforts.

For agencies and affiliates, this simplification of the integration process enables them to focus on promoting the experience rather than dealing with the intricacies of technical integration. This boost in operational efficiency will help agencies respond more quickly to shifting traveler needs, offering personalized and timely recommendations that enhance the overall customer experience.

The Impact on Tourists: A More Connected and Seamless Travel Experience

For the end consumer—the traveler—this integration between Civitatis and OCTO will have a significant impact on how they book and enjoy their trips. As digital technology continues to redefine the travel landscape, tourists increasingly expect instant, seamless access to tours and activities that can be easily integrated into their travel plans.

1. Simplified Booking Process

The use of standardized digital connections will streamline the booking process, allowing travelers to effortlessly book tours, attractions, and activities from trusted local providers. With real-time updates to availability and pricing, travelers can make decisions more confidently, knowing they are accessing the most current information. This can reduce the stress and uncertainty that sometimes accompanies booking travel experiences, especially when dealing with multiple platforms or service providers.

2. Increased Availability and Better Selection

By connecting more providers and platforms through the OCTO network, tourists will have access to a broader range of activities and experiences across different regions. For example, travelers can browse Civitatis’ extensive catalog of local experiences, with the assurance that the activities they want are available, up-to-date, and ready for booking. The platform will also be able to offer more personalized recommendations, based on real-time data and trends, ensuring that tourists can find the most relevant and appealing activities for their specific interests.

3. Higher Quality of Travel Experiences

The collaboration between Civitatis and OCTO is designed not only to improve the operational side of bookings but also to enhance the overall quality of travel experiences. With an open and standardized system, both agencies and providers will have more time and resources to focus on delivering exceptional service to travelers. As a result, tourists will be able to enjoy higher-quality experiences, from seamless booking to exceptional on-the-ground services.

A Vision for the Future of Digital Tourism

Civitatis’ partnership with OCTO is a major step toward building a more efficient, collaborative, and sustainable travel ecosystem. Both companies share a vision of a tourism industry where technology works in harmony with human expertise to create a more connected and accessible world for travelers. This shared commitment to innovation and responsible growth will help shape the future of digital tourism.

By adopting open standards and creating a shared infrastructure, Civitatis and OCTO are laying the groundwork for a tourism industry that can scale efficiently while maintaining high-quality standards. As digitalization continues to redefine the way people plan, book, and experience travel, this collaboration ensures that the industry is ready to meet the evolving needs of modern tourists.

Looking Ahead: The Road to a More Integrated Travel Experience

The travel industry like other industries advances in cycles. With each advance, the need for immediate, dependable, and seamless travel across platforms, providers, and travelers grows. Through the collaboration of Civitatis and OCTO, this need is being addressed. With the accelerated digital connectivity of both companies, many ecosystems that underpin connectivity for travel providers and the seamless user travel experience for global travelers, can be created.

The positive example of this collaboration shows how fragmented tourism can advance towards fully connected and responsive systems of travel for users and providers. In fragmented systems the travel industry can be backward and have minimal digital or technological connectivity in comparison to other modern integrated systems. This example demonstrates the potential for travel systems and tourism to advance towards fully integrated digital and technologically modern systems. As digital connectivity and technology shifts the travel system, this collaboration is pivotal in modernizing and fully connecting the tourism industry for global travel to be user and demand responsive.