Classic Vacations Unveils Groundbreaking Vision for 2026, Focusing on Innovation and Advisor Growth

Published on December 7, 2025

Classic Vacations, a global leader in luxury travel, is embarking on a transformative journey as it unveils its bold vision for 2026. Under the leadership of CEO Melissa Krueger, the company is positioning itself for continued growth and innovation, focusing on technology, advisor support, and global destination expansion. With a strong commitment to an advisor-first approach, Classic Vacations aims to further elevate the travel experience for both advisors and luxury travellers worldwide.

Krueger’s 2026 strategy places a significant emphasis on enhancing Classic Vacations’ digital infrastructure, empowering advisors with smarter tools, and strengthening the company’s relationship with suppliers. By combining cutting-edge technology with a dedication to personalised service, Classic Vacations plans to redefine luxury travel for the modern age.

Empowering Advisors: Classic’s Commitment to Growth and Tools

Central to Classic Vacations’ 2026 vision is the commitment to empowering travel advisors. As the company continues its digital transformation, it will provide advisors with faster, more intuitive tools to streamline the booking process, while maintaining the personalised, high-touch service that the brand is known for. This includes the launch of redesigned itineraries and advisor statements before the end of 2025. These new tools aim to improve efficiency and productivity, allowing advisors to craft bespoke, high-end travel experiences effortlessly.

Sue Ferguson, Vice President of Sales and Managing Director of Luxury at Classic Vacations, noted that these innovations were driven by advisor feedback, ensuring that the final product resonates with their needs. By delivering functional, visually striking statements and itineraries, Classic Vacations aims to help advisors enhance their brand and create lasting impressions on their clients.

A Digital-First Approach to Luxury Travel

Classic Vacations is also focusing on enhancing its online platforms to create a seamless experience for advisors and their clients. The newly enhanced booking platform offers advisors the ability to build complete itineraries in real-time, with access to live rates, secure payment links, and multi-destination capabilities. These features are all supported by Classic’s renowned 24/7 customer service, ensuring that advisors have access to the tools they need whenever they need them.

In addition to the technological improvements, Classic Vacations continues to lead the way in customer service. Advisors can rely on multichannel support, whether it’s through phone, text, email, or live chat, ensuring that every client receives the care and attention they deserve, no matter the platform.

Expanding Global Destinations: New Luxury Travel Options for 2026

As part of its 2026 strategy, Classic Vacations is expanding its portfolio of luxury destinations, providing advisors with even more options to offer their clients. This includes exciting new locations like the Loire Valley in France, Malta, Ibiza, and Australia, as well as additional options in Big Sky and New York City. Each of these destinations offers curated itineraries and unique cultural experiences, providing travellers with immersive, high-end journeys that align with their desires for exclusivity and quality.

By broadening its global reach, Classic Vacations is equipping advisors with a more diverse array of options, catering to the growing demand for authentic, culturally rich travel experiences. These additions help the company stay ahead of travel trends, providing clients with access to both iconic and emerging destinations that offer a unique blend of luxury and authenticity.

Responsible Tourism at the Heart of Classic’s Vision

Classic Vacations remains committed to responsible tourism, ensuring that its expansion efforts are aligned with sustainable practices. The company continues to partner with hotels and suppliers that prioritise local community support, environmental conservation, and cultural heritage preservation. This commitment not only enhances the travel experience but also ensures that each journey leaves a positive impact on the destinations and people involved.

By focusing on responsible travel, Classic Vacations aims to promote eco-tourism and sustainability within the luxury travel sector. As more travellers seek meaningful, purpose-driven experiences, the company is well-positioned to offer journeys that contribute to the preservation of both the environment and local cultures.

A Bright Future for Classic Vacations and Luxury Travel Advisors

With its bold vision for 2026, Classic Vacations is poised to continue leading the luxury travel sector. The company’s focus on digital innovation, advisor empowerment, and global expansion ensures that it remains at the forefront of the industry. By enhancing its technology, expanding its destination offerings, and reinforcing its commitment to responsible tourism, Classic Vacations is set to deliver unparalleled travel experiences to both advisors and their clients.

As the company moves forward, the future of luxury travel looks brighter than ever. Classic Vacations’ dedication to evolving with the needs of the modern traveller and advisor will solidify its position as a global leader in the luxury travel space. With the tools, destinations, and support in place, the brand is ready to take on 2026 and beyond, continuing to provide exceptional travel experiences for the world’s most discerning travellers.