Classic Vacations Unveils Top Luxury Travel Trends for 2026

Published on December 14, 2025

As the luxury travel market expands in 2026, Classic Vacations has identified key trends that will shape the future of high-end tourism. The company’s inaugural Luxury Travel Trends Report reveals important shifts in how affluent travellers approach holidays, including a strong preference for personalised and meaningful experiences, unique destinations, and bucket-list adventures.

According to travel advisors, 2026 promises significant growth in luxury travel as clients prioritise milestones, relaxation, and quality family time. With travellers increasingly seeking experiences that offer deep personal connection and transformation, this year’s trends reflect a growing appetite for more purposeful travel.

Top 2026 Luxury Travel Destinations: Where to Go Next

Classic Vacations has pinpointed a range of international and domestic destinations that are set to dominate luxury bookings in 2026. Countries like Italy, Greece, Japan, and Portugal continue to appeal to luxury travellers with their rich cultural heritage, world-renowned landmarks, and exclusive experiences. In particular, Croatia and France remain popular for their scenic beauty, history, and intimate luxury offerings.

Meanwhile, within the United States, Hawaii, Florida (especially the Keys), California (Napa/Sonoma), New York City, and Arizona (Scottsdale) are among the most sought-after destinations. These places stand out for their diverse appeal, combining natural beauty, cultural activities, and world-class amenities. With increasing demand, these locations will see significant growth in 2026, as luxury bookings become more about experience and less about traditional sightseeing.

Rising Demand for Personalised Luxury Travel

Classic Vacations has noted that luxury travellers are more inclined to seek trips that go beyond just relaxation or sightseeing. Personalised itineraries have become a key component of the 2026 trend. Whether through curated family-focused holidays, wellness retreats, or adventure-based vacations, these trips cater specifically to the desires and values of each traveller.

A notable change is the rise of “Whycations”, a term used to describe purposeful travel that prioritises immersive experiences, extended stays, and stays in destinations that promote well-being and connection. These purpose-driven trips, which could include volunteering, wellness programmes, or off-the-beaten-path locations, are gaining momentum in 2026. Travellers increasingly want their vacations to be more meaningful, offering personal transformation.

Experiential and Niche Travel Experiences in 2026

Luxury travel advisors predict that experiential travel will be one of the biggest demands of 2026. According to the report, nearly 54 percent of travellers will seek adventure or soft-adventure experiences. These experiences range from safaris in Africa to trekking in remote corners of Asia, providing clients with opportunities to engage with nature and culture in more profound ways.

Moreover, unique culinary experiences are also expected to rise, with 23 percent of travellers eager to explore local cuisine in destination hotspots. The trend of set jetting—travelling to locations inspired by films or books, is also on the rise, with 20 percent of travellers planning to indulge in this growing niche. Whether for the food or the storytelling aspect, these experiences offer a deeper connection to the places visited.

Booking Behaviours and Preferences

As 2026 unfolds, travel advisors observe a notable trend in how clients are booking their luxury vacations. Early booking is on the rise, with 75 percent of clients booking between five to 11 months in advance to secure their preferred accommodations and experiences. Key factors influencing these decisions include budget, personal motivations, and family schedules.

Additionally, customisation and indulgence are increasingly important, with high-end travellers requesting tailored itineraries that include micro-luxury touches, such as private chefs, bespoke spa treatments, and exclusive cultural experiences. These elevated experiences reflect a demand for personal indulgence and a more refined approach to travel, where the focus is on comfort, luxury, and attention to detail.

Wellness and Quiet Luxury: The Resurgence of Hushpitality

Another trend highlighted in the report is Hushpitality, a growing interest in wellness-focused travel that emphasizes tranquility, mental restoration, and minimal stimulation. Luxury travellers are increasingly seeking quiet, nature-filled retreats that allow them to disconnect and rejuvenate, with minimal external distractions. These peaceful getaways offer luxurious amenities while promoting inner peace and restoration.

This trend is reflected in the rise of secluded resorts and nature-focused escapes, where travellers can unwind in serene environments designed for reflection and personal growth.

The Resurgence of YOLO Travel: Bucket-List Experiences in High Demand

In 2026, YOLO (You Only Live Once) travel is making a major comeback. Travellers are embracing the “why wait?” attitude and are increasingly eager to experience their dream destinations, marking bucket-list trips as a top priority. Whether it’s witnessing the Northern Lights in Iceland or enjoying a private safari in Africa, luxury travellers are seeking experiences that they have long imagined but put off due to various reasons. The pandemic has sparked a “live for today” mentality, leading to more spontaneous, adventurous luxury bookings.

2026 Is Set to Transform Luxury Travel

As we look ahead to 2026, the luxury travel industry is set for a remarkable transformation. Travellers are increasingly prioritising personalisation, experience-driven journeys, and destinations that offer both luxury and meaning. With early bookings surging, new experiential trends like adventure travel and set jetting on the rise, and a growing focus on wellness and tranquility, 2026 is shaping up to be a year where luxury travel goes beyond mere indulgence.

Luxury advisors are well-positioned to guide travellers to customised, immersive experiences that meet their growing desire for connection, luxury, and personal growth. As these trends take hold, 2026 will undoubtedly be a year of change and opportunity for the luxury travel sector.