Clicktripz empowers DMOs: Cutting-edge solutions for targeted travelers

Thursday, February 8, 2024

Clicktripz, a pioneering force in the online travel sector, has unveiled its latest venture: a dedicated division exclusively catering to destination marketing organizations (DMOs). This strategic move underscores Clicktripz’ unwavering dedication to furnishing tailored solutions that empower DMOs to attract highly qualified travel enthusiasts to their websites and, ultimately, their destinations.

Mark Mamber, Chief Revenue Officer, expressed excitement about the outcomes achieved for DMOs and their agencies, echoing the company’s longstanding success in directing travelers to online travel agencies and travel publishers over the past decade. He emphasized Clicktripz’ significant investment in recruiting seasoned DMO-industry professionals and eagerly anticipates introducing DMOs to the unmatched performance of its media solutions.

Over the last 12 years, Clicktripz has seamlessly integrated its proprietary advertising technology stack with over 200 online travel publishers globally. This ecosystem produces large-format media units that harness invaluable contextual signals from each publisher, completely independent of third-party cookies. Utilizing a CPC pricing model ensures every DMO receives highly qualified traffic, with all non-clicked impressions adding 100% value.

Jamie Claudio, Senior Vice President of Marketing & Destination Strategy, expressed enthusiasm about leading the launch of Clicktripz’s DMO services division, highlighting the assembly of a diverse and skilled team of DMO-industry veterans poised to expand throughout 2024.

In an era of evolving travel trends and tourism dynamics, DMOs confront distinct challenges in connecting with and captivating their target demographics. Clicktripz not only acknowledges these challenges but also addresses them through state-of-the-art technology deployed across the largest network of travel enthusiasts. The outcome is a uniquely relevant marketing avenue where destination marketing organizations can spotlight everything from charming attractions to exhilarating experiences, all tailored to a discerning audience of travelers.

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