Club Med Appoints Michelle Catin and Frank Corzo to Spearhead North American Expansion, Elevating Marketing and Sales Strategies for Record-Breaking Growth

Published on December 6, 2025

In a bold move to drive its North American expansion, Club Med has appointed Michelle Catin as Vice President of Marketing and Frank Corzo as Vice President of Sales Strategy. This strategic leadership reshuffle is set to elevate the company’s marketing and sales initiatives, positioning Club Med for record-breaking growth in the region. With both Catin and Corzo bringing extensive expertise in hospitality and travel, their appointments mark a crucial step in strengthening Club Med’s presence across North America. Their fresh perspectives and proven leadership will fuel innovative campaigns, foster stronger partnerships, and engage a broader audience, paving the way for Club Med to remain a leader in the all-inclusive resort sector.

Club Med Appoints New Marketing and Sales Leaders to Drive Growth in North America

Club Med, a trailblazer in the all-inclusive resort industry for over 75 years, has announced two strategic appointments to strengthen its presence in North America. Michelle Catin has been appointed Vice President of Marketing, and Frank Corzo will take on the role of Vice President of Sales Strategy. Both bring invaluable expertise to Club Med, and their combined leadership is expected to fuel growth, foster strong partnerships, and engage the travel advisor community more deeply across the Americas.

Michelle Catin: A Visionary Leader in Marketing

With nearly two decades of experience in the hospitality and travel sectors, Michelle Catin’s appointment marks a pivotal moment for Club Med’s marketing strategy. Catin has an extensive background in brand marketing, digital strategy, and public relations, making her the perfect fit for a company like Club Med, which is known for its iconic brand identity in the all-inclusive resort market.

Before joining Club Med, Catin worked as a strategic consultant for top hospitality brands and held the role of Senior Director of Marketing at Palace Resorts. Her diverse experience in shaping brand narratives and executing digital marketing campaigns will play a critical role in amplifying Club Med’s presence across North America.

At Club Med, Catin will oversee the creation and execution of marketing strategies aimed at elevating the company’s iconic brand image. Her primary focus will be on building stronger brand connections, especially with a new generation of travelers, and increasing the visibility of Club Med’s renowned sun resorts. These include the flagship Club Med Punta Cana, as well as world-class ski resorts such as Club Med Charlevoix in Quebec. Catin’s leadership will help expand Club Med’s reach in high-demand destinations like the Maldives, Italy, the Alps, Morocco, Seychelles, and Japan.

Frank Corzo: Sales Leadership to Fuel Expansion

Frank Corzo joins Club Med with more than 25 years of experience in sales leadership across the tourism and hospitality industries. His deep knowledge of sales strategy, coupled with his success in enhancing business-to-business (B2B) operations, positions him perfectly to drive Club Med’s sales growth in North America.

Before his new role at Club Med, Corzo served as the Vice President of Sales for North America at Karisma Hotels & Resorts, where he launched a successful preferred partner program and revitalized B2B booking operations. His prior role at Palace Resorts saw him manage U.S. field sales for over a decade, giving him a strong understanding of market dynamics and client needs in the hospitality industry.

In his role at Club Med, Corzo will spearhead efforts to expand the company’s market share across the Americas. He will focus on accelerating growth in key regions, refining the commercial strategy, and fostering deeper relationships with travel agents and partners. Corzo’s leadership will be instrumental in ensuring that Club Med remains a top choice for both vacationers and travel advisors alike.

Driving the Future of Club Med in North America

The appointments of Michelle Catin and Frank Corzo signify a bold step forward for Club Med as it continues to enhance its position in the highly competitive hospitality industry. Both leaders bring extensive experience and strategic insight that will undoubtedly help shape the company’s future in the Americas.

By focusing on innovative marketing strategies and enhancing commercial outreach, Catin and Corzo will work together to ensure that Club Med’s all-inclusive resorts remain a top choice for travelers seeking unforgettable vacations. As Club Med continues to expand its offerings in prime destinations, the company’s commitment to growth, partnerships, and customer engagement is stronger than ever.

With their leadership, Club Med is set to captivate a new generation of vacationers and create even more memorable experiences in its sun-soaked resorts and world-class ski destinations. As the company builds on its rich legacy, the future looks bright for Club Med in North America.

“Michelle and Frank bring an exceptional blend of experience, vision, and execution to our leadership team,” said Carolyne Doyon, President & CEO of Club Med North America and the Caribbean. “As we celebrate 75 years of welcoming generations of travelers from the U.S. and Canada to our resorts around the world, their leadership will be instrumental in guiding the next chapter of Club Med by expanding our presence, deepening our partnerships, and strengthening the connections that have always been at the heart of our brand.”

Club Med has appointed Michelle Catin as Vice President of Marketing and Frank Corzo as Vice President of Sales Strategy to accelerate its North American growth. With their extensive experience in the hospitality sector, the duo will drive innovative marketing and sales initiatives, enhancing the brand’s presence and paving the way for record-breaking growth across the region.

Club Med has strengthened its North American operations by expanding its leadership and field support teams with several new hires. Amy Zocchi has come onboard as the Director of Brand, Content, and Earned Media, where she will lead integrated storytelling efforts and help solidify Club Med’s dominance in the all-inclusive travel market. Additionally, the company has appointed new Business Development Managers to bolster its reach: Lauren Huber will oversee New Jersey, Pennsylvania, and Ohio; Catherine Arce will manage Texas, New Hampshire, Oklahoma, Colorado, Arkansas, Kansas, Missouri, and Louisiana; and Kalo Hawxhust will support travel advisors in Virginia, West Virginia, Maryland, Delaware, Washington D.C., and Kentucky. These strategic additions underscore Club Med’s dedication to expanding its presence, strengthening trade relationships, and providing enhanced support to travel advisors across the United States.