Club Med Reports Strong Demand for Winter 2026 Ski Holidays with Major Resort Growth

Published on December 13, 2025

Club Med, a global leader in all-inclusive family ski holidays, has reported a 7.5% increase in overall ski bookings for the Winter 2026 season, driven by early-season snowfall and the popularity of its newly renovated resorts. The rise in demand for ski vacations comes just as winter enthusiasts are eager to hit the slopes following an impressive early snowmaking effort. Among the highlights are Club Med Serre Chevalier, which has experienced a +210% uplift in bookings, followed by Club Med La Rosière (+36%) and Club Med Pragelato Sestriere (+15%).

The strong demand for ski holidays reflects an ongoing trend where travelers are increasingly choosing all-inclusive options, particularly for family-friendly destinations that offer both skiing and a wide range of additional services. The surge in bookings is not limited to early-season reservations, as last-minute getaway bookings for December 2025 have increased by 16.8% year-on-year, underlining a growing desire for immediate winter escapes.

Club Med’s Renowned Ski Resorts in the French and Italian Alps Lead the Charge

The success of Club Med Serre Chevalier in the French Alps has been particularly notable, with Club Med’s newly renovated resort seeing a massive 210% increase in demand for the upcoming ski season. The resort offers a blend of luxurious accommodations and modern amenities, including the perfect balance of family-friendly activities and challenging runs for more experienced skiers.

Another favorite, Club Med La Rosière in the French Alps, has seen a 36% rise in bookings, confirming its status as one of the most sought-after resorts for those seeking all-inclusive family ski experiences. The resort is known for its picturesque views, world-class ski terrain, and extensive offerings in wellness and spa services, which appeal to visitors looking for relaxation after a day on the slopes.

In Italy, Club Med Pragelato Sestriere in the Italian Alps has enjoyed a steady +15% growth in reservations. This resort offers guests not only great skiing but also a charming Italian alpine experience, combining excellent skiing conditions with a rich cultural setting. Its popularity among international visitors is a testament to the expanding reach of Club Med’s offerings in the Alps.

Early Snowfall Fuels Optimism for a Successful Season

The positive results are fueled in part by early-season snowfall, which has allowed ski resorts to open sooner and maintain optimal conditions for skiing, snowboarding, and snow tubing. According to Club Med, the timely snowmaking efforts and natural snowfall have helped resorts like Serre Chevalier and La Rosière provide prime conditions for guests to enjoy their winter holidays. With all slopes open and fully prepared, skiers are able to enjoy a seamless experience right from the start of the season.

For Club Med, early-season snowfall also boosts bookings for their signature snow sports programs, which include ski lift passes, group lessons, and equipment rentals, all bundled into their all-inclusive packages. The company’s emphasis on creating a hassle-free experience continues to be one of its strongest selling points, especially among families and first-time skiers who appreciate the ease of an all-inclusive offering.

Exclusive Deals and Discounts on Ski Packages for Winter 2026

Club Med is offering attractive ski packages for travelers looking to book their Winter 2026 ski holidays early. For example, a seven-night stay at Club Med Serre Chevalier from London is priced from £1,869 per adult, including accommodation, meals, drinks, ski lift passes, and entertainment. For those departing from Newcastle, prices begin at £2,137 per adult, ensuring flexibility for travelers from various regions of the UK.

Additionally, Club Med La Rosière and Club Med Pragelato Sestriere have similar all-inclusive offers for guests departing from London and Glasgow, with prices beginning at £2,427 and £1,932, respectively. Each package includes return flights, transfers, and access to skiing and snowboarding lessons for all levels of experience, making these resorts an ideal choice for families and groups looking for value.

Expanding the Family-Friendly Ski Experience

Club Med remains a leader in family ski holidays, with an emphasis on providing specialized programs for children. The Polar Bear Children’s Programs are designed to introduce young guests, from ages 4 to 9, to skiing and snowboarding in a fun and safe environment. These programs include ski lessons, equipment rentals, and activities such as snowshoeing and sledding. The program has been increasingly popular, helping the resort cater to the growing demand for kid-friendly activities and lessons.

Looking Ahead to the 2026/2027 Ski Season and Beyond

With the Winter 2026 season already proving to be a success, Club Med is optimistic about its long-term growth in the Alps. As bookings for upcoming seasons continue to increase, the company plans to continue expanding its offerings, enhancing guest experiences, and attracting new customers from around the world.

Travelers seeking an all-inclusive ski experience with top-notch facilities, extensive snow sports programs, and family-friendly accommodations can look forward to what promises to be an unforgettable winter season with Club Med in 2026 and beyond.