My Place Hotels Launches New Member Rate Loyalty Discount Program

Written By: Soumi Chowdhury

Soumi Chowdhury

I am a Content Writer at Travel and Tour World, covering global travel, tourism, aviation, hospitality, and cruise industry developments. I create engaging, SEO-focused content that delivers timely news and industry insights.

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June 25, 2026 05:25 GMT+5:30

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My Place Hotels of America has introduced a new loyalty initiative called Stay Rewarded® Member Rates, aimed at encouraging guests to book directly through the brand’s official channels. The programme offers immediate discounts to members while reinforcing long-term guest loyalty across its extended-stay hotel network in the United States.

Headquartered in Aberdeen, South Dakota, the hotel group continues to expand its presence across the US hospitality market, where competition between direct bookings and online travel agencies remains highly intense.

Member Rates Designed To Encourage Direct Hotel Bookings

The newly launched Member Rates programme provides instant savings for loyalty members who book directly with My Place Hotels. This model is designed to shift consumer behaviour away from third-party booking platforms and towards brand-owned reservation systems.

Industry hospitality research consistently shows that direct bookings allow hotels to reduce commission costs while strengthening guest relationships. By offering immediate discounts, My Place Hotels is aligning financial incentives with customer loyalty strategies.

The initiative also complements existing Stay Rewarded programme benefits, which include points accumulation, special offers, and flexible check-in and check-out options where available.

Hospitality Loyalty Programs Evolve With Guest Expectations

Hotel loyalty programmes in the United States have increasingly shifted toward instant-value benefits rather than long-term reward accumulation alone. Travellers today expect immediate savings, flexible perks, and personalised booking experiences.

My Place Hotels’ approach reflects this wider industry trend, where loyalty systems are becoming more dynamic and integrated with booking platforms. By combining direct discounts with traditional points-based rewards, the brand aims to enhance both guest satisfaction and retention.

This hybrid model is becoming increasingly common across the extended-stay and midscale hotel segments in North America.

Franchise Strategy Strengthened Through Direct Booking Growth

From a business perspective, the Stay Rewarded Member Rates initiative is also designed to support franchise operators. By reducing reliance on online travel agencies, hotels can improve revenue efficiency and reduce commission-related expenses.

The strategy is particularly important in the extended-stay segment, where occupancy consistency and long-term guest retention are key performance drivers. Franchise operators benefit from stronger brand loyalty and improved pricing competitiveness in a crowded hospitality market.

This aligns with broader US hotel industry trends where franchised brands are investing heavily in digital direct-booking ecosystems.

Travel Guide: Staying At My Place Hotels In The United States

My Place Hotels operates across multiple US states, offering extended-stay accommodation designed for both business and leisure travellers. The brand focuses on functional comfort, with in-room kitchen facilities, flexible stay durations, and accessible pricing models.

Aberdeen, South Dakota, serves as the company’s headquarters, but its hotel network spans more than 30 states across the country. Properties are typically located near highways, business districts, and regional travel hubs, making them suitable for long-term stays and road trip travellers.

Guests can access booking and loyalty enrolment directly through the brand’s official website, where Stay Rewarded membership is available at no cost.

US Hospitality Sector Focuses On Loyalty And Direct Revenue Growth

The introduction of Member Rates reflects a wider transformation in the US hospitality sector, where hotels are increasingly prioritising direct booking channels over third-party platforms. This shift is driven by the need to improve profitability and strengthen customer relationships.

Extended-stay hotels, in particular, benefit from loyalty-driven models due to their repeat guest patterns and longer booking durations. As competition increases across midscale hospitality, brands are using loyalty incentives as a key differentiator.

My Place Hotels’ new programme fits within this broader industry evolution toward data-driven, customer-centric revenue strategies. This shift enables hotel brands to better understand guest behaviour, optimise pricing structures, and personalise offers in real time. It also strengthens long-term profitability by turning one-time guests into repeat customers through consistent value delivery and engagement.

US Hotels Accelerate Shift Toward Direct Booking Loyalty Ecosystems

My Place Hotels’ Stay Rewarded Member Rates programme highlights the growing importance of loyalty-driven pricing strategies in the US hospitality sector. By offering instant savings and enhanced rewards, the brand is strengthening its position in the competitive extended-stay market.

As hotel groups continue to reduce dependence on online travel agencies, direct booking ecosystems are expected to become a central pillar of future hospitality growth, shaping how travellers engage with hotel brands across the United States. This shift also accelerates the adoption of seamless, mobile-first booking ecosystems that prioritise speed, transparency, and personalised guest engagement.