Published on February 26, 2026

Image generated with Ai
For Maria Dolores Aguirre, the charming cobblestone streets of Tapalpa, tucked into the mountains of Jalisco, have always been a sanctuary. Her family’s corner store has thrived for 50 years on the gentle hum of tourism. But this week, that hum was replaced by the deafening roar of military helicopters and the crackle of gunfire.
On February 22, 2026, a high-stakes military operation ended in the death of Nemesio Oseguera Cervantes—better known as “El Mencho,” the notorious leader of the Jalisco New Generation Cartel (CJNG). While the government hails this as a major victory, for the people on the ground, the triumph feels bittersweet. With the 2026 FIFA World Cup just months away, a new kind of fear is taking root: the fear of “collateral damage.”
Guadalajara, the capital of Jalisco and Mexico’s “Perla Tapatía,” is scheduled to host four pivotal matches this June. However, the city recently resembled a ghost town. In the wake of El Mencho’s death, the region erupted in “narcobloqueos”—coordinated roadblocks using burning buses and trucks to paralyze the state.
Local shop owners and hotel operators are watching the news with sinking hearts. “The entire world just saw what happened,” Aguirre told reporters, her voice heavy with concern. “Of course, people are going to think twice about coming.”
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Tourism represents roughly 10% of Mexico’s economy, and the 2026 World Cup was projected to be a $3 billion engine for the nation. But the immediate aftermath of the military strike has already seen:
The government’s response has been one of resolute optimism. President Claudia Sheinbaum has offered “every guarantee” that the World Cup will be safe, deploying 7,000 military personnel to Jalisco to maintain order. FIFA officials have echoed this, stating they have “no intention” of moving matches away from Mexico.
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Yet, for tourists like Steve Perkins from Oklahoma, the reality on the hotel terrace was different. Visiting Puerto Vallarta with his wife, he watched black smoke rise from the city center. “We’ve come here every year since 2012 and always felt safe,” he said. “Until now. We don’t plan on returning.”
This disconnect between official “guarantees” and the lived experience of visitors is the hurdle Mexico must clear before June.
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Security experts warn that the “kingpin strategy”—taking out the head of a cartel—often leads to a “hydra effect.” Without El Mencho’s centralized control, rival factions or ambitious lieutenants may engage in violent power struggles.
For the residents of Jalisco, the question isn’t just about the three weeks of the World Cup; it’s about what happens to their homes when the international cameras stop rolling. Will the increased security be a permanent shield, or a temporary bandage for a global event?
Beyond the macro-economics and the FIFA branding, there are people like Hugo Alejandro Perez, a restaurant owner near the stadium in Zapopan. He recently let strangers scramble into his home to seek cover during an hour-long firefight.
“I don’t think they should host the World Cup here,” Perez remarked bluntly. “Things aren’t in good enough shape for foreigners to be coming to Jalisco for an event like this.”
The resilience of the Mexican people is legendary, and many, like taxi driver Juan Carlos Pila, still believe the world should come. “People should come, man. Everyone is welcome,” he insisted, hoping that the headlines don’t drown out the hospitality his country is famous for.
Mexico stands at a crossroads. One path leads to a successful, vibrant World Cup that showcases the nation’s ability to overcome adversity. The other is paved with the “collateral damage” locals like Maria Dolores Aguirre fear most—a loss of livelihood and a reputation for instability that lingers long after the final whistle.
The world is watching. For Mexico, the most important goal isn’t on the pitch—it’s proving that its “jewels” like Jalisco are still safe to visit.
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