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Conventa 2024 pushes for sustainability approach for event industry

Friday, March 8, 2024

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Conventa-2024

After extensive development spanning over a year, Toleranca Marketing and Arctur unveiled an innovative sustainability rating tool for events, which has undergone rigorous testing in corporate pilot projects and at Conventa 2024 before its official launch.

This revolutionary tool is one of the first in the industry to integrate a state-of-the-art carbon footprint calculator with precise sustainability criteria, a certification system, and external assessment in line with the European Sustainability Reporting Standards (ESRS).

The introduction of this tool marks a significant advancement in the field of event sustainability certification, drawing commendation from international event organizers and experts for its user experience, simplicity, technological sophistication, and comprehensive approach. A distinguishing feature of the Planet Positive Event platform is its regenerative criteria, which assess the positive impact of events beyond just their carbon footprint, facilitating a shift towards sustainable event planning.

With the enforcement of the Corporate Sustainability Reporting Directive (CSRD) and the ESRS Standards since January 1, 2024, over 50,000 companies are now required to produce sustainability reports. Event organizers are tasked with supplying these companies with precise data, identifying value chains, and integrating this information into comprehensive sustainability reports.

The credibility of the Planet Positive Event tool is bolstered by the engagement of respected national and international external assessors, ensuring the reliability of the sustainability ratings provided.

Gorazd Čad, a pioneer of the project, shared that the inception of Planet Positive Event was driven by the challenges faced in sustainably transforming Conventa 2024 over sixteen years. The tool, a product of Slovenian innovation, stands out for its external evaluation by independent experts, user-friendliness, and effectiveness in facilitating sustainable event organization.

Developed by Arctur, a leader in high-tech solutions, Planet Positive Event serves as a holistic web application that helps event organizers align with ESRS Standards, calculate their carbon footprint, and understand sustainable event management.

The tool’s unique carbon footprint matrix and its coverage of the United Nations’ 17 sustainable development goals underscore its innovative approach to promoting sustainability in the event industry. Supported by leading companies and offering educational resources, Planet Positive Event is pioneering a 360° approach to sustainable transformation in event organization.

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