Cool Travel and Tourism selects Sabre to grow in online space

Tuesday, July 17, 2018

Sabre Corporation (NASDAQ: SABR), an eminent technology provider to the global travel and tourism industry, has reached a fresh new contract with Cool Travel and Tourism, one of the popular travel agencies in Saudi Arabia, to offer its industry-leading technology to aid the travel agency’s expansion plans and online growth.

 
Sabre and Cool Travel and Tourism have shared a promise to innovation via travel technology for years, and the new three-year agreement will stand for an extensive, broader relationship between the two companies. Cool Travel will be utilizing the new Sabre Red Workspace, the technology provider’s next-generation travel agency desktop, profiting from industry-leading content, data-driven insights and an intuitive interface. Under the agreement, Cool Travel will use the Sabre global distribution system (GDS) as one of the main platforms to shop, book and manage travel content from among 400 airlines, 900,000 hotel options and 40 car rental brands.

 
“We are known for our exceptional customer service and adoption of latest technologies,” said Yousif Al Rajhi, Chairman, Cool Travel and Tourism. “Today, we remain committed to providing the best prices, premium service and specialized travel industry expertise both online and offline. We are working with Sabre to grow in the online space and serve our customers even better and more efficiently in the future.”

 
“The Saudi market is rapidly evolving, driven by changing consumer and traveler expectations as well as availability and adoption of new technologies,” said Raymond Vrijenhoek, vice president, Sabre Travel Network, Middle East. “Sabre’s investments in mobile, data, merchandising and automation technology helps Cool Travel meet the needs of the tech-savvy traveler, delivering a more seamless, customized traveler experience.

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