Monday, April 8, 2024
Cleartrip’s latest advertisement features the debut of their new brand ambassador and cricketing legend, Mahendra Singh Dhoni. In this ad, Dhoni, also known as Captain Cool, adopts three distinct personas – a pilot, a darbaan (doorkeeper), and a traveler – to convey Cleartrip’s message. He encourages first-time users to choose Cleartrip for their bookings, promising lucrative offers and unmatched flexibility on flights, hotels, and buses under the brand’s tagline, ‘ClearChoice’. This strategic move comes just in time for the upcoming summer travel rush, targeting a fresh audience segment.
The ad aligns perfectly with Cleartrip’s strategic vision of expanding its market reach and attracting a broader demographic. By showcasing relatable scenarios familiar to every traveler, Cleartrip introduces viewers to its unique value proposition. Addressing common pain points such as last-minute cancellations and modifications, Mahendra Singh Dhoni reassures users that Cleartrip offers stress-free and flexible booking experiences.
A distinctive aspect of the campaign is Cleartrip’s unconventional claim that new customers are fortunate if they haven’t yet booked with them. This bold and intriguing stance, suggesting luck in avoiding their service, reflects Cleartrip’s disruptive marketing approach.
The advertisement also unveils a range of exciting offers:
Mahendra Singh Dhoni, Cleartrip Brand Ambassador said, “Throughout my career, travelling across continents, I have been a true globetrotter and discovered my love for travel. After so many years, travel has become something I look forward to. I couldn’t be more thrilled to come onboard Cleartrip, a brand that mirrors what travel should be like – fun, memorable and meaningful. In my career, I continue to make tough decisions every day, but with Cleartrip, decision-making is easy and straightforward. Their commitment to transparency simplifies choices and allows anyone to confidently go on a journey of their dreams.”
Prahlad Krishnamurthi, Chief Business Officer, Cleartrip said, “At Cleartrip, our fundamental aim is to democratise travel through superior offerings and unprecedented flexibility. Our latest campaign with Mahendra Singh Dhoni, an iconic figure with universal appeal, is to invite new users to come onboard Cleartrip and experience travel like never before. MSD embodies Cleartrip’s ethos of Straightforwardness and Transparency and we believe he is the perfect Captain for us and our travelers from across the country.”
Cleartrip is unequivocally ‘Thala’s Choice’ for individuals in pursuit of a smooth, unforgettable, and purposeful travel experience.
Wednesday, May 1, 2024
Wednesday, May 1, 2024
