Cruise Saudi returns to WTM London 2023

Wednesday, November 8, 2023

Cruise Saudi, the 100% Public Investment Fund-owned business, attended World Travel Market (WTM) 2023 this week.

It is to take part in one of the world’s most influential travel and tourism events.

The international trade show provided an opportunity to meet with key leaders in the tourism and cruising sector.

It is under the umbrella of the Saudi Tourism Authority’s Visit Saudi stand.

Cruise Saudi’s delegation included Cruise Saudi’s CEO Lars Clasen, Chief Asset Management & Operations Officer Barbara Buczek, and Executive Director for Destinations Development & Management Mashhoor Baeshen. Operating under this year’s theme ‘You have the power to change travel.

Thousands of travel industry professionals representing more than 180 countries attended WTM 2023.

Cruise Saudi held meetings with leading travel & tourism sector representatives and international media. They shared how they established themselves as a leader in the global cruising sector since its launch in 2021.

On the first day of the event, Cruise Saudi’s Barbara Buczek joined a panel on WTM’s Innovation Stage discussing ‘The Power of Collaboration for Women’, under the wider topic of ‘Empowering Women to Change Travel’.

Speaking with first-hand experiences and insight, the all-female panel studied some of the unique challenges faced by women in the workplace and dived into practical solutions to overcome gender disparity across the industry.

Barbara said that it is important to keep conversations surrounding gender and diversity in the workplace going to maintain the progress that we’ve seen over the past decade.

Cruise Saudi’s CEO Lars Clasen said that the days had been successful with insightful discussions and collaborative partnerships.

They were proud to showcase Cruise Saudi’s successes and have the opportunity to meet with key opinion leaders to discuss their ambitions for the future at this global-facing industry event.

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