Cruise Tourism Thrives in the Philippines: Increased Travel Demand and New Port Developments

Published on December 18, 2025

The Philippines is poised to sustain its cruise tourism growth in 2026, with early projections indicating that 127 cruise ship calls will bring an estimated 5,562 passengers and 1,409 crew members to the country. This growth follows a strong performance in 2025, when the Philippines hosted 136 cruise calls and welcomed 43,369 sea arrivals, marking a significant increase of 26.85 percent from the previous year. With Manila, Puerto Princesa, and Boracay continuing to serve as the country’s main cruise gateways, the Philippines is on track to further cement its position as a prominent destination for cruise tourism in the Asia-Pacific region.

Cruise Tourism Growth in the Philippines

The cruise industry is a major driver of tourism in the Philippines, providing a significant boost to the local economy. As the country’s tourism sector continues to recover from the impacts of the pandemic, cruise tourism has played an important role in attracting international visitors and enhancing the Philippines’ reputation as a leading cruise destination in the region.

The forecasted 127 cruise ship calls in 2026 reflect the growing demand for cruises to the Philippines, with tourists seeking the country’s tropical beaches, rich culture, and scenic landscapes. The increased number of cruise calls is expected to bring more passengers and crew members, contributing to the local hospitality industry and supporting a wide range of businesses, including hotels, restaurants, transport services, and tour operators.

Key Cruise Gateways: Manila, Puerto Princesa, and Boracay

Manila, the capital city of the Philippines, remains the country’s main cruise gateway. Known for its bustling port, vibrant culture, and historical landmarks, Manila continues to attract cruise passengers who explore the city and venture to other destinations in the Philippines. The city’s cruise terminal has seen significant upgrades in recent years, enhancing the passenger experience and providing better facilities for cruise lines operating in the region.

Puerto Princesa, located on the island of Palawan, is another popular stop for cruise ships. Known for its pristine beaches, crystal-clear waters, and the UNESCO World Heritage-listed Underground River, Puerto Princesa offers an idyllic tropical destination for cruise passengers. The city has developed its infrastructure to accommodate the growing number of cruise visitors, including expanding its port facilities to handle more ships and improve the overall cruise experience.

Boracay, one of the Philippines’ most famous beach destinations, has also become a key cruise port in recent years. The island is renowned for its white sandy beaches, clear blue waters, and vibrant nightlife, making it a must-visit destination for both international tourists and cruise passengers. While Boracay is primarily known for its beach tourism, it has increasingly attracted cruise ships due to its proximity to Manila and its popularity among travelers seeking a tropical island experience.

Tourism and Economic Impact

Cruise tourism is a major contributor to the local economies of Manila, Puerto Princesa, and Boracay. Passengers arriving on cruise ships spend money on a variety of services, including shore excursions, dining, souvenirs, and transportation. The influx of passengers and crew members creates jobs in the tourism sector, from hotel staff and restaurant workers to tour guides and transportation providers.

In addition to direct spending by passengers, cruise tourism also brings indirect benefits, including increased demand for local products and services. Small businesses, such as local artisans and souvenir shops, are able to capitalize on the increased foot traffic brought by cruise visitors. As a result, cruise tourism has a positive impact on the overall development of these regions, contributing to infrastructure improvements and the growth of the tourism sector.

Sustainability and Responsible Tourism

As the Philippines’ cruise tourism continues to grow, there is an increasing focus on sustainability and responsible tourism practices. The country has made efforts to ensure that its cruise ports are equipped with modern facilities while maintaining environmental standards to preserve the beauty of its natural landscapes. The Philippine government and local authorities are working closely with cruise lines to minimize the environmental impact of cruise ships, including managing waste and reducing emissions in sensitive ecosystems.

In Boracay, for example, efforts have been made to ensure that the island’s natural beauty is protected while accommodating tourists, including cruise visitors. The Philippine government has implemented a series of regulations aimed at preserving the island’s beaches and marine life, ensuring that it remains an attractive destination for future generations.

Future Outlook for Cruise Tourism in the Philippines

With the projected increase in cruise ship calls in 2026, the Philippines’ cruise tourism sector is expected to continue growing in the coming years. The government is investing in infrastructure improvements at key ports and working to streamline the process for cruise lines to operate in the country. As the global cruise industry recovers from the pandemic, the Philippines is well-positioned to benefit from the resurgence of interest in cruising, particularly as travelers seek out safe and exciting destinations.

The Philippines is also working to expand its reach in international cruise markets, attracting more cruise lines to include the country in their itineraries. By promoting the Philippines as a diverse and vibrant destination, the country aims to further capitalize on the booming global cruise industry.

Conclusion

With strong growth projections for 2026, the Philippines is continuing to rise as a prominent destination for cruise tourism in the Asia-Pacific region. The strategic positioning of Manila, Puerto Princesa, and Boracay as key cruise gateways, along with the expanding infrastructure and increased demand for cruise services, are helping to solidify the country’s place in the global cruise tourism market. The economic benefits of cruise tourism, along with the focus on sustainability and responsible tourism, ensure that the Philippines remains an attractive and sustainable destination for cruise passengers for years to come.