Cruises sector in 2023 emerge as a more competitive travel choice

Friday, November 17, 2023


All the executives and leaders of the Cruise industry assembled in Madrid for the thirteenth edition of the International Cruise Summit, highlighting the increased competitiveness of cruising in comparison to the conventional travel options of hotels and flights, which have seen excessive price hikes.

Hosted on 14th and 15th November, the ICS 2023 discovered the assets of the cruise sector, displaying its long-lasting commitment toward sustainability. The main talks comprised the influences of new rules regarding European immigration, mental health considerations for passengers as well as crew members, and the openness to the LGTBI+ community of the industry.

Miguel Ángel Sanz Castedo, the General Director at Turespaña, inaugurated the event along with the President at Ports of Spain, Álvaro Rodríguez Dapena, the event attracted all the top-level participants from more than 25 cruise lines, tour operators, travel agents, ports, shipping agents, companies and consultants worldwide.

An important theme that appeared from the summit was the value proposition of cruises, with raise in moderate prices compared to hotels and flights. The industry is undergoing a promising revival, all set to exceed 2019 passenger figures in 2023 and predicting a 20% rise by 2024.

Noteworthy developments comprise the launch of the new EU immigration regulation by Frontex, expecting the execution of a border control system in a year.

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