Tuesday, April 16, 2024
CTOS, Malaysia’s premier credit reporting agency, partnered with airasia academy to host a specialized networking and educational session for SMEs at the airasia academy training facility. This partnership focuses on providing strategic business education in digital marketing and branding, alongside valuable networking opportunities. It represents a significant step forward in their shared goal to equip small and medium-sized enterprises in the region with essential skills for success in the digital age.
CTOS has a long-standing reputation for supporting the economic significance of SMEs by offering customized solutions, personalized service, and dedicated support for over three decades. The addition of expert training and networking enhances the value provided to the SME community. Furthermore, airasia academy’s commitment to preparing the workforce for future challenges aligns seamlessly with CTOS’s objectives.
During the event, CTOS unveiled an upgrade to their CTOS Verified service, which now allows companies to display the prestigious CTOS Verified Seal, a symbol of online credibility. Businesses that achieve verification can use this seal to enhance their online visibility, credibility, and transparency. Moreover, CTOS Verified companies now gain exclusive access to national networking events, consulting workshops, marketing coaching, and other invaluable benefits, starting with today’s event at airasia academy.
“SMEs are the backbone of our economy, driving innovation, creating jobs, and fostering resilience. Similarly, at CTOS, SMEs have always been at the core of our business, contributing 46% of CTOS group revenue in FY2023,” said Erick Hamburger, Group CEO of CTOS Digital Berhad. “Training services are essential for SMEs to remain agile, competitive and sustainable in today’s dynamic business landscape and CTOS takes pride in joining hands with airasia academy to offer businesses a unique avenue to enable themselves through exceptional learning opportunities. As we look to the future, CTOS is committed to providing a wealth of networking and learning opportunities through the CTOS Verified service. CTOS Verified not only creates more opportunities for businesses but also underscores their credibility and trustworthiness to prospective clients, suppliers, and business partners,”.
During the gathering, Tan Sri Tony Fernandes, the CEO of Capital A and the visionary behind AirAsia, Asean’s premier aviation and travel brand, imparted invaluable insights on the importance of perseverance and creativity in the business realm, igniting the entrepreneurial spirit to explore new horizons. Subsequently, Ciayi Lim, Digital Marketing Lead trainer at AirAsia Academy, offered actionable guidance on leveraging social media platforms to foster business expansion.
Tan Sri Tony Fernandes, CEO of Capital A said: “Based on over 20 years of building the low cost ethos behind AirAsia, making flying accessible and the world a smaller place for the people in Asean, I firmly believe that there is a low cost model for education. Education stands as the gateway to unlocking boundless opportunities. Since its birth, airasia academy has tirelessly worked to democratise education, offering accessible online and in-person courses that bridges the gap of digital economic needs. Through our partnership with CTOS, we anticipate equipping both CTOS Verified SMEs and the broader business community with the tools necessary to enhance their marketability and proficiency in tech skills crucial for the current digitally-led business landscape”.
Aireen Omar, President (Investment & Ventures) of Capital A, said: “Education and knowledge have always been at the forefront of any company culture that demands innovation and enhanced growth. Especially more so now, with today’s rapid technological advancements, learning has become even more crucial for SMEs to keep up with the latest knowledge and trends in their respective industries. airasia academy has recognised that by helping provide entrepreneurs and startups with a talent and knowledge hub they can use to upskill themselves, they will be able to solidify their foundation, adapt through changing environments, solve current gaps, and constantly stay ahead of their competition. We hope that this partnership with our fellow SME friends at CTOS Verified will foster sustainable economic development and prepare these individuals and enterprises for the challenges and opportunities of today’s digital economy.”
The partnership between CTOS and airasia academy is poised to extend beyond today’s exclusive discussion, as both organizations are dedicated to pursuing future projects that support their common goals of making business education both affordable and accessible digitally. Furthermore, CTOS aims to engage 2,000 clients within its network to become prospective students at airasia academy. This strategic effort seeks to expand their influence and enable more businesses to succeed in the fast-evolving digital environment.
Wednesday, May 1, 2024
Wednesday, May 1, 2024
Wednesday, May 1, 2024
