Cultural and Sustainable Tourism in Indonesia: A High-End Experience for French Visitors

Published on November 26, 2025

Even years prior to 2025, Indonesia has been improving its ties to the French luxury travel market, as indicated by early sponsorship of custom premium tours to 128 wealthy French travelers. The tour within the framework of “Around the World: Visages et Civilisations du Monde 2025” program, took place on Nov 14-16 2025 and reflects the growing attention of the country towards building partnerships in long haul markets with a strong cultural, experiential and sustainable travel demand.

Participation of the Ministry of Tourism and Creative Economy (Kemenparekraf) of Indonesia in arranging the luxury tour is a manifestation of the country’s ongoing initiatives to market its culture, diversity, and distinct offerings to more sophisticated travelers. By providing premium tours to French travelers, Indonesia not only markets its premium offerings but also strengthens its position as one of the leading destinations in sustainable tourism.

Exclusive Premium Tours For Affluent French Travellers

This particular tour was created to cater to the French luxury travel segment, focusing on specifically blending one of the world’s most recognize cultures with Indonesia’s dedication to sustainable tourism. Considering the French travelers’ profile, which tend to focus on luxury travel, personalization was one of the key components of the trips available, allowing travelers to experience various parts of Indonesia, including Bali’s scenic views and Java’s rich cultural traditions.

With 128 travelers participating, the tour offered participants the opportunity to enjoy tailor-made, unparalleled experiences at some of the most luxurious facilities available in the country. Along with the luxury created by the tour, personalized experiences in some of the country’s high-end amenities, the tour was created with the purpose of showcasing Indonesia’s luxury products and responsible, sustainable tourism. The country has the natural and cultural heritage and focus on sustainable tourism that luxury travelers are often in search for, allowing eco-friendly initiatives, along with emphasis on the preservation of Indonesia’s heritage, the country is ideal for sustainable tourism with travelers.

Development of Cultural and Experience-Focused Tourism

The programme ‘Around the World: Visages et Civilisations du Monde 2025’ is celebrated for offering immersive experiences that integrate culture and travel, and Indonesia was thus a natural inclusion for this year’s itinerary. The immersive, experiential travel focused on the country’s multicultural arts, and traditional, Indonesian music and cuisine. The travelers were able to meet and speak to local craftspeople, partake in exclusive Balinese dance performances, and visit the temples that are testimonies to the region’s cultural and historical spirituality.

From this perspective, Indonesia has an opportunity to cater to the growing demand in the luxury travel segment for culture and experience travel. There is a significant demand from the luxury segment of the French market for travel that offers genuine, authentic experiences, rather than traditional travel with sightseeing. Defined by personalized attunement, Indonesia’s offering is in sync with the global travel paradigm of authentic experiences that foster a deep and meaningful relationship with the destination culture.

Sustainability Integration within Indonesia’s Tourism Sector

The shift towards emphasizing Indonesia’s eco-sustainable tourism practices in international communication – as was done in the promotional luxury tour – stems from the country’s natural riches. It is eco-tourism’s dedication to the protection of the environment, as well as to its enhancement, that makes Indonesia’s rainforests, wildlife, coastal ecosystems, and ecotourism infrastructures eco-tourism activities the country’s most developed. Indonesia has been supporting eco-friendly practices and sustainable resource management tourism, and is being recognized for the protection, management, and maintenance of its UNESCO sites and World Heritage sites.

During the premium tour, travelers interacted with community members and participants in sustainable tourism practices, including eco-friendly farming, and community resource management conservation. Indonesia is promoting its tourism infrastructure and sustainable practices and successfully attracting higher-spending tourism. Indonesia is becoming recognized in Southeast Asia for its sustainable, responsible tourism. Potential eco-friendly tourists are global travelers impacted by the responsible tourism trends. Indonesia attracts destination travelers who support eco sustainable tourism practices.

Forging Relationships with Long-Haul Carrier Markets

The tour underscores Indonesia’s focus on developing market relations with long-haul destinations., particularly France, a market source for high-end travelers. For years French tourists have been traveling to Indonesia for its cultural heritage and nature’s beauty, and the luxury tour initiative adapts to the market demand by offering customised travel experiences for the sophisticated traveler.

The Ministry of Tourism and Creative Economy intersect promotions with French travel agencies and luxury tour operators and influencer marketers to lift Indonesia’s visibility in high-end market destinations. The tourism industry of the country is gaining from the visibility in new luxury travel offerings, and more importantly, from the increased tourist traffic the market is offering.

Enhancing Indonesia’s Prestige in the Luxury Travel Sector

Targeting luxury travelers is the long-term goal of Indonesia’s marketing strategy to increase the visibility of its promotional activities in certain high-value markets. France is ideal for this promotional activity due to its high-value tourism market and affluent travelers. Indonesia is thereby increasing its promotion in the French luxury market and is enhancing its positioning in the global marketplace as a luxury and sustainable tourism destination through the promotion of the curated premium tour.

Tourism is one of the most important industries in Indonesia, and its contribution in the travel sector is predicted to be significant in the coming years. The premium tour, coupled with other marketing activities, is focused on attracting visitors from other European nations seeking sustainable luxury travel experiences.

Conclusion

The able completion of the 2025 Global Familiarization Tour for French Luxury Travelers is the first of its kind for Indonesia’s tourism industry. The collaboration of the Ministry of Tourism and Creative Economy and the French market represents the potential of Indonesia as a travel destinations for one of the most selective travel markets in the world. Coupled with emphasis in cultural heritage and sustainable tourism practices, Indonesia will become one of the leading travel destinations for high-end travelers who seek relaxation and adventure.

The French Luxury travel market is a positive sign for Indonesia’s tourism industry, indicating the country’s position as a leader in sustainable high-end travel is justified. The future of an enriched tourism industry in Indonesia is bright as the country is likely to form new collaborations with other markets around the world. Tourists will soon explore the incredible destination of Indonesia and its exceptional cultural heritage.