Curaçao’s Avila Beach Hotel Marks A Decade Under Vogels Family: New Upgrades, Community Gifts And Future Plans!

Published on December 10, 2025

This week, the iconic Avila Beach Hotel in Curaçao, South America, is celebrating the tenth anniversary of its buying by the Vogels family, stating a milestone of change that combines heritage attractive features with contemporary luxury. The hotel has a strong link with the island’s history for almost a hundred years but, in the last ten years, the hotel has been reinvented to appeal to visitors and locals alike with the new management.

A Decade of Renewal and Expansion

When the Vogels family assumed ownership in 2015, they embarked on a comprehensive programme of renovations across the property. The hotel’s signature beaches, the Octagon wing, the Blues Restaurant (on the pier), and The Pen Restaurant saw extensive refurbishments.

In addition to revitalising existing facilities, the family expanded the accommodation portfolio to include new Oceanfront Blues rooms, modern Beachfront Apartments, and several deluxe suites and penthouses in the historic La Belle Alliance wing.

Well-being and lifestyle amenities also received a boost. The hotel’s fitness centre, outfitted with state-of-the-art equipment, and the Cloud Nine Spa were fully upgraded, aligning with the hotel’s promise of restoring the natural rhythms.

Heritage Meets Contemporary Comfort

The Avila Beach Hotel’s story stretches back much further than the last ten years. The heart of the resort lies in the Belle Alliance, a building constructed around 1780, originally a country residence for English governors.

Over the centuries, the structure transformed from mansion to hospital to boarding school before opening as Hotel Avila on 1 February 1949, with just 18 beds.

Today, under the Vogels’ care, the hotel retains its historic soul while offering modern hospitality standards. As mentioned on the hotel’s website, Avila isn’t defined merely by its beach or rooms, but by the collective Avila family, the staff whose warmth and service bring the hotel to life.

In 2025, this balance of old and new was formally recognised when the hotel won top honours at the MUSE Hotel Awards: Gold for Beach Resort Design and Lobby Interior Design, and Silver for Sports Hotel Gym & Recreational Areas.

One of the managers noted that stepping into the lobby is like walking through time, emphasising how the renovation preserved the building’s historic feel while making it welcoming for today’s guests.

A Family Tradition and Sustainability Ethos

The Vogels family has positioned Avila not only as a top-tier holiday destination but also as a hotel that cares for both people and planet. The Avila family isn’t just a slogan: many long-term staff members are locals, some with decades of service, forming the emotional backbone of the resort.

Sustainability is also central: direct-booking benefits include a scheme to plant a tree for each night stayed, signalling the hotel’s commitment to ecological awareness.

For families, couples or solo travellers seeking a calm but vibrant stay, Avila offers a mix of private beaches, peaceful lagoon-like waters protected by breakwaters, well-equipped apartments, spa, wellness programmes, and easy access to the city’s cultural heart.

Looking Ahead: New Horizons for the Vogels Family

The tenth-anniversary celebrations coincide with the Vogels family’s broader expansion plans. Their upcoming project, TUI BLUE Curaçao is slated to open in summer 2026. The new resort is expected to offer all-inclusive luxury in Santa Martha’s scenic setting, managed under the same family vision that revived Avila.

In this light, the anniversary isn’t just a commemoration, it’s a signal of continued investment and growth, promising even more choices for travellers to Curaçao.

Giving Back: Anniversary Celebration with a Cause

To mark the milestone, the hotel has launched a special anniversary promotion exclusively for Curaçao residents. Newsletter subscribers can enter a draw to win weekend stays, beach passes, massages, fitness passes and dinner vouchers a gesture that honours community ties and local guests.

Moreover, the Vogels family is giving back: a donation of ANG 10,000 will be distributed among ten local foundations, and another ANG 10,000 shared among hotel staff, a tangible acknowledgement of the people who form the Avila family.

Why Avila Still Matters and What It Means for Travellers

For travellers who seek more than just a holiday, who value history, authenticity, calm beaches and thoughtful hospitality, Avila Beach Hotel remains a rare gem in Curaçao’s hotel scene. Over the past decade, the Vogels family has steered it through transformation while preserving its identity, blending colonial-era charm with contemporary comforts.

If you’re planning a trip to Curaçao, especially to Willemstad or nearby areas, Avila offers a compelling base: two private bays, three very different wings, spa and wellness, calm waters for snorkelling, proximity to restaurants and nightlife and above all, a story that connects the past with the present.

And with the assurance of their latest TUI BLUE Curaçao, still a family-operated, front-beach hotel, your adventure of revealing the Caribbean side of Curaçao might be even more bounteous.

Image Credit: Avila Beach Hotel Curaçao