Curaçao’s Sustainable Tourism Growth Celebrated with CMEx Leadership Award

Published on December 13, 2025

The Curaçao Tourism Board (CTB) has announced that its Managing Director, Chandresh S. K. Badrie, has been honored with the prestigious CMEx Leadership Award for his outstanding contributions to the development of tourism in Curaçao and his efforts in promoting the island as a leading destination in the Caribbean. The award was presented at the annual CMEx Conference held in Miami, recognising Badrie’s exceptional leadership and vision in the travel and tourism industry.

Under Badrie’s leadership, the Curaçao Tourism Board has made significant strides in elevating the island’s profile, not only in the Caribbean but also globally, attracting a diverse range of tourists from North America, Europe, and beyond. The award highlights Badrie’s role in driving innovation, strengthening tourism partnerships, and increasing visitation to the island while ensuring sustainable practices and a focus on local culture and heritage.

Curaçao’s Growing Appeal as a Premier Caribbean Destination

Curaçao, a Dutch Caribbean island located just off the coast of Venezuela, has long been known for its beautiful beaches, clear waters, and vibrant culture. With a rich history, colorful architecture, and a diverse population, the island offers travelers a unique mix of natural beauty and cultural experiences. Curaçao is also renowned for its vibrant underwater world, making it a haven for divers and snorkelers who explore its stunning coral reefs and shipwrecks.

In recent years, Curaçao has seen a steady increase in tourism arrivals, particularly from North America and Europe. The island’s focus on sustainable tourism, as well as its emphasis on providing authentic, culturally immersive experiences, has contributed to its growing appeal. Popular attractions such as Willemstad’s historic center, Christoffel National Park, and Shete Boka National Park draw visitors year-round, while its warm hospitality and diverse culinary offerings ensure an unforgettable stay.

The Curaçao Tourism Board under Badrie’s direction has played a key role in fostering the island’s tourism sector. By focusing on destination marketing, improving infrastructure, and enhancing customer experiences, the CTB has been able to increase international tourism, making Curaçao a top choice for travelers looking for an off-the-beaten-path Caribbean getaway.

CMEx Leadership Award: Recognizing Excellence in Tourism

The CMEx Leadership Award is one of the tourism industry’s most prestigious accolades, recognizing individuals who have demonstrated excellence in leadership, innovation, and sustainability in travel and tourism. The award is presented by the Caribbean Media Exchange (CMEx), a well-respected organization that focuses on tourism development, media relations, and the promotion of Caribbean destinations.

Badrie’s leadership in the tourism sector has been instrumental in the success of Curaçao’s tourism campaigns, such as the “Curaçao: The Unscripted Island” initiative, which emphasizes the island’s authenticity and off-the-beaten-path experiences. By working closely with stakeholders across the tourism industry, including airlines, hotels, and local businesses, Badrie has helped position Curaçao as a diverse and sustainable destination with a unique Caribbean experience.

In his acceptance speech, Badrie highlighted the importance of collaboration and sustainability in tourism development. He credited the hard work of the Curaçao Tourism Board’s team, local stakeholders, and the government for their shared commitment to making Curaçao a leading destination while ensuring that tourism contributes to the island’s economic growth without compromising its natural resources and cultural heritage.

Fostering Sustainable Tourism in Curaçao

As the global tourism industry increasingly embraces sustainable practices, Curaçao is positioned at the forefront of eco-tourism and sustainable travel initiatives in the Caribbean. Under Badrie’s leadership, the Curaçao Tourism Board has implemented strategies to preserve the island’s marine ecosystems, reduce environmental impact, and promote local culture and products. These initiatives include the promotion of eco-friendly accommodations, green certifications for hotels, and efforts to educate both locals and visitors about the importance of sustainability.

Curaçao’s natural environment, with its pristine beaches, turquoise waters, and unique desert landscapes, is one of the island’s most precious assets. By prioritizing sustainable tourism, the island can ensure that future generations will be able to experience the same beauty that makes it a popular travel destination today.

Tourism is also helping to support local businesses, with many visitors seeking out authentic experiences that connect them with the island’s people and culture. From sampling local delicacies at farmers’ markets to taking part in cultural festivals, tourists have the opportunity to engage directly with Curaçao’s diverse communities and contribute to the local economy.

The Future of Tourism in Curaçao

Looking ahead, the Curaçao Tourism Board plans to continue its efforts to increase the island’s international profile while maintaining its commitment to sustainability. With its emphasis on cultural tourism, adventure travel, and sustainable practices, Curaçao is well on its way to becoming a leader in responsible tourism in the Caribbean.

For tourism professionals, the success of Curaçao’s tourism initiatives offers valuable insights into how small island nations can thrive in the competitive travel industry by leveraging their unique assets, fostering partnerships, and staying true to their cultural roots.

Conclusion: A Bright Future for Curaçao’s Tourism Sector

The CMEx Leadership Award recognition is a well-deserved tribute to the efforts of Chandresh S. K. Badrie and the Curaçao Tourism Board in positioning the island as a premier destination for international travelers. With continued growth, sustainable tourism practices, and a focus on cultural authenticity, Curaçao is poised to remain a top choice for those looking to explore the Caribbean’s hidden gems. As the island continues to flourish as a destination, its rich history, warm hospitality, and commitment to sustainability will ensure that it remains a beloved travel spot for years to come.