Cycling Tourism Surges Across Australia as Bike Enthusiasts Choose Victoria, New South Wales, and Regional Destinations for Memorable Rides and Expanding Economic Impact

Published on December 3, 2025

In 2024, cycling tourism in Australia experienced remarkable growth, with $6 billion spent on trips involving bike activities. This surge in popularity saw 4.6 million cycling trips taken across the country, with 42 million nights spent in regional destinations. The state of Victoria emerged as the primary hub for bike tourism, attracting the highest number of trips, closely followed by New South Wales. Cycling’s contribution to Australia’s regional tourism economy is undeniable, with a significant portion of spending taking place in rural areas, making this sector a key player in sustainable tourism development. The research highlights not only the economic benefits of cycling tourism but also emphasizes the untapped potential of international markets, particularly from the United Kingdom, New Zealand, and China. As infrastructure investments increase, Australia is poised to continue benefiting from this growing travel trend.

Cycling Tourism Drives Economic Growth in Australia’s Regional Areas

Australia’s bicycle tourism industry is thriving, contributing massively to the tourism economy. The report unveiled that in 2024, $6 billion was spent on trips that involved cycling activities, showcasing the robust demand for bike-centric travel experiences. The majority of these trips were domestic, with regional Australia being the dominant destination for cycling tourists. Notably, over 70% of cycling trips were made in regional areas, which captured 41% of the total spending. This highlights the immense value of cycling tourism in spreading economic benefits beyond major metropolitan hubs.

Victoria and New South Wales Lead in Cycling Tourism

While Victoria is the standout state in terms of the number of cycling trips, New South Wales follows closely, benefiting from well-established cycling routes and events. These two states have long been known for their bike-friendly landscapes, and the tourism figures confirm their position as leaders in the cycling tourism sector. However, despite the large volume of trips to Victoria, the average expenditure per trip was lower than in New South Wales due to the higher volume of short domestic stays. Conversely, Queensland, with fewer trips, saw higher spending due to longer stays and more significant spending per traveler.

Cycling Trips: A Unique Experience Beyond Pedal Power

Cycling tourism offers more than just riding a bike. Tourists engaged in cycling often partake in a variety of complementary activities such as sightseeing, eating out, shopping, and bushwalking. These additional activities enhance the economic footprint of cycling tourism, making it more than just a ride on two wheels. As visitors explore new areas, they contribute to various sectors of the tourism industry, providing a holistic benefit to the economy.

International Visitors Add Value to Australia’s Cycling Tourism Scene

International tourists represent a growing market for cycling tourism in Australia. In 2024, visitors from the United Kingdom, New Zealand, and China accounted for a third of all international cycling trips to Australia, contributing significantly to the $1.25 billion generated by foreign visitors in the sector. These visitors are predominantly holidaymakers or those visiting friends and family, with a smaller proportion being short-term students. The high spending habits of international cyclists emphasize the economic impact of this niche tourism market and signal future opportunities for growth.

Victoria vs Queensland: A Tale of Two Cycling Tourism Markets

The contrast between Victoria and Queensland underscores the diversity in cycling tourism experiences across Australia. Victoria, known for its mountain biking trails, rail trails, and cycling events, attracted the most trips, but the shorter durations and domestic nature of these visits resulted in lower overall spending. On the other hand, Queensland had fewer trips, but each traveler spent more, thanks to longer stays and higher expenditure on accommodation. This disparity highlights the importance of tailored strategies for different regions to maximize the potential of cycling tourism.

The Global Expansion of Cycling Tourism: What the Future Holds for Australia

With increasing investments in cycling infrastructure across the country, including the expansion of rail trails and the development of more cycling-friendly urban environments, the future of cycling tourism looks bright. Government funding is being funneled into projects that enhance the cycling experience, with initiatives aimed at creating better cycling networks, improving safety, and promoting regional destinations. These efforts are not only expected to boost the appeal of existing cycling routes but also attract new international visitors seeking a unique, active way to explore Australia.

Travel Tips for Cycling Enthusiasts Visiting Australia

1. Explore Regional Routes: For the best cycling experiences, venture into regional Australia. States like Victoria and New South Wales offer diverse landscapes, from mountain biking trails to scenic rail trails.
2. Travel Off-Peak: Consider visiting during shoulder seasons for fewer crowds and more comfortable cycling weather.
3. Plan Multi-Activity Trips: Combine cycling with other outdoor activities like sightseeing, shopping, and local dining to get the most out of your trip.
4. Rent Bikes for Convenience: Many popular tourist destinations offer bike rental services, allowing you to experience Australia’s cycling routes without the hassle of transporting your own bike.

Final Thoughts: A Bright Future for Cycling Tourism in Australia

Australia’s growing cycling tourism sector is primed for continued success. With rising investments in cycling infrastructure, the increased popularity of regional travel, and the increasing contribution of international markets, cycling tourism will likely become an even more integral part of the country’s tourism economy. By focusing on both domestic and international travelers, particularly from high-spending countries like the UK, New Zealand, and China, Australia can continue to expand its presence in the cycling tourism industry.