Czech Republic France, Italy, Spain, Greece, Japan, Australia, South Korea and others Join Virtuoso Network, Driving Exclusive Tourism Surge and 2026 Culinary Renaissance

Published on February 27, 2026

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The Czech Republic is kicking off 2026 with an exciting surge in tourism, positioning itself as a prime destination for high-end travellers seeking luxury, culture, and unique culinary experiences. With Prague as a central hub, the country is now attracting more visitors than ever before, focusing on creating exclusive offerings that appeal to discerning globetrotters. By joining the Virtuoso network and emphasizing its rich culinary scene, the Czech Republic is drawing attention from travelers worldwide looking for an unforgettable getaway.

A New Era for Czech Luxury Tourism

In early 2026, the Czech Republic is seeing a rise in luxury tourism, as international travelers flock to experience the country’s elegant castles, luxurious hotels, and high-end shopping experiences. Known for its historical charm and romantic ambience, Prague remains at the forefront of this trend, offering visitors exclusive experiences such as private guided tours of the Prague Castle, bespoke shopping experiences in the city’s luxury boutiques, and stays at world-class hotels such as the Four Seasons Prague.

But it’s not just the capital that’s benefitting from this tourism shift. Other regions of the Czech Republic, like the picturesque town of Český Krumlov, are also embracing high-end travel with refined accommodations and exclusive cultural tours. In 2026, the country is witnessing an influx of affluent tourists who are looking for a unique blend of history, modern luxury, and top-tier service.

Joining the Prestigious Virtuoso Network

One of the most significant developments for the Czech tourism industry in 2026 is its official entry into the Virtuoso network. As a member of this renowned global network of luxury travel advisors, the Czech Republic will now be marketed to the most exclusive travel clientele across the globe. Virtuoso’s high-net-worth members seek the very best in travel, and the Czech Republic is ready to deliver, offering tailor-made trips that showcase the country’s best-kept secrets and world-class offerings.

By joining Virtuoso, the Czech Republic is positioning itself to be part of the international luxury tourism conversation, ensuring it stands alongside other prestigious destinations like Switzerland, Italy, and France. Luxury travelers can now enjoy personalized itineraries that include everything from private yacht cruises along the Vltava River to intimate dinners prepared by Michelin-starred chefs in historic Prague locations.

The Czech Culinary Scene Takes Center Stage

A key component of the Czech Republic’s tourism revival is its growing culinary scene. For 2026, the country is spotlighting its rich food heritage alongside contemporary innovations, attracting food lovers from all corners of the globe. From world-class fine dining experiences in Prague’s Michelin-starred restaurants to hearty meals in traditional Bohemian inns, there’s something for every taste.

The Czech capital is a rising star on the global culinary map, with an increasing number of international chefs calling the city home. With an emphasis on locally-sourced ingredients, many restaurants are now offering gourmet tasting menus inspired by traditional Czech dishes, giving guests an elevated take on classics like svíčková (marinated beef with creamy sauce) and goulash.

Sustainable Travel and Eco-Friendly Experiences

As tourism to the Czech Republic rises, the country is also making strides in sustainability. Travelers can now experience eco-friendly luxury, from eco-conscious hotels in Prague that focus on sustainability to tours of vineyards in the Moravian region that emphasize organic farming methods. The Czech Republic is committed to preserving its beautiful landscapes while offering sustainable luxury experiences that appeal to eco-conscious travelers.

In 2026, Prague is home to several eco-friendly boutique hotels that offer a blend of style and sustainability. Visitors can enjoy luxury experiences without compromising their environmental values, all while benefiting from the country’s picturesque natural surroundings.

Why 2026 Is the Year to Visit the Czech Republic

The Czech Republic is proving to be an irresistible draw for travelers seeking a refined and unique experience. With a focus on luxury, culinary excellence, and an expanding network of high-end travel connections, 2026 promises to be a landmark year for the country’s tourism industry. Whether you are looking to explore Prague’s historic Old Town, enjoy an exclusive vineyard tour in Moravia, or savor gourmet meals crafted by world-renowned chefs, the Czech Republic offers something unforgettable for every type of traveler.

The country’s growing tourism infrastructure, along with its inclusion in the Virtuoso network, places it firmly on the map as one of Europe’s most coveted luxury destinations. It’s not just about visiting a country; it’s about experiencing the Czech Republic at its very finest.