Czech Tourism Ignites Interest With A Stunning Array Of Cultural And Business Opportunities At Travel Trade Day

Published on May 20, 2025

Czech Tourism successfully wrapped up its annual Travel Trade Day, an exclusive event designed to strengthen global partnerships and showcase the country’s rich cultural heritage and diverse regional attractions. Held from April 25 to 29, 2025, the event offered international travel professionals a unique blend of cultural immersion, culinary delights, and business networking opportunities, all aimed at highlighting Czechia’s appeal as a premier travel destination. Participants explored iconic sites in Prague and ventured into North Moravia to experience the region’s industrial heritage, scenic beauty, and local specialties, all while forging meaningful connections with Czech suppliers.

Czech Tourism recently wrapped up its highly anticipated annual Travel Trade Day, a key event designed to foster connections with international travel professionals and media while showcasing the country’s rich cultural heritage, vibrant tourism offerings, and regional gems. Held from April 25 to 29, 2025, the event provided an immersive experience that blended authentic cultural encounters with business opportunities, aimed at forging long-lasting partnerships between Czech suppliers and global tourism stakeholders.

This year’s Travel Trade Day was strategically organized to highlight the diverse and unique facets of Czechia’s tourism landscape. The carefully crafted itinerary offered attendees a deep dive into the country’s top attractions, regional highlights, and local delicacies, all while emphasizing sustainable tourism practices and innovative trends in the industry. From historical landmarks in the capital to scenic gems in North Moravia, the event reflected Czech Tourism’s ongoing commitment to strengthening its position as a top European destination for both leisure and business travelers.

The event began in the enchanting city of Prague, a hub of cultural and architectural wonders that attracts millions of visitors every year. Attendees were taken on a guided tour through some of the city’s most iconic landmarks, starting with the picturesque Malá Strana district, known for its charming cobbled streets, baroque architecture, and stunning views of the Vltava River. The group also visited Kampa Island, a serene spot famous for its parks and modern art galleries, before making their way to the world-renowned Charles Bridge. As one of the oldest and most beautiful stone bridges in Europe, Charles Bridge offers breathtaking views of the Old Town and Prague Castle, making it a perfect introduction to the city’s rich history and cultural significance.

The journey then took participants to North Moravia, an area of the Czech Republic that is often overlooked by tourists but is home to a wealth of industrial heritage and natural beauty. North Moravia is known for its unique landscape, which combines rolling hills, lush forests, and picturesque towns, making it an ideal destination for nature lovers and cultural enthusiasts alike. In Ostrava, the region’s third-largest city, the group visited Dolní Vítkovice, an impressive industrial site that has been transformed into a cultural and educational center. Originally a coal mining and steel production complex, Dolní Vítkovice now hosts a variety of exhibitions, events, and creative projects, including the iconic Bolt Tower. This former industrial structure has been repurposed to offer visitors panoramic views of Ostrava and its surrounding areas, providing a striking contrast between the city’s industrial past and its contemporary cultural renaissance.

While in Ostrava, the participants also had the chance to experience some of the region’s famous culinary delights. One of the highlights was a visit to Marlenka, a family-owned company famous for producing honey cakes, a staple of Czech cuisine. Attendees were treated to a guided tour of the production process, followed by a tasting session of the company’s signature products. The event allowed participants to get a taste of Czechia’s traditional flavors, which continue to play a crucial role in the country’s identity and hospitality sector.

Another key stop on the itinerary was the Radegast Brewery, located in the heart of the region’s beer-producing landscape. As one of the most well-known Czech beer brands, Radegast has a rich brewing history dating back to 1856. Attendees were given an in-depth tour of the brewery, where they learned about the brewing process, the ingredients used, and the importance of beer in Czech culture. The tour concluded with a refreshing tasting session, where participants sampled a variety of Radegast’s classic lagers, each with its distinct flavor profile and brewing heritage. The Czech Republic is renowned for its beer culture, and Radegast Brewery epitomizes the country’s longstanding tradition of producing high-quality beers enjoyed by locals and tourists alike.

In addition to these key highlights, the Travel Trade Day also offered participants a chance to explore other regional destinations that are gaining increasing attention from both domestic and international visitors. These include the charming town of Olomouc, known for its stunning historical architecture and the UNESCO-listed Holy Trinity Column, as well as the natural beauty of the Jeseníky Mountains, an area that attracts outdoor enthusiasts year-round with its opportunities for hiking, skiing, and wellness tourism. Throughout the trip, Czech Tourism emphasized the importance of sustainability and responsible tourism, promoting initiatives that support local communities and preserve the country’s natural and cultural heritage.

The Travel Trade Day also provided valuable business networking opportunities, allowing Czech suppliers and international travel professionals to discuss potential collaborations, share market insights, and explore innovative solutions to enhance the tourism experience for visitors to Czechia. The event featured a series of structured business meetings and presentations, which gave participants a chance to engage with key stakeholders in the Czech tourism industry, including hotel operators, tour providers, and cultural institutions. These interactions were designed to create mutually beneficial partnerships that could contribute to the long-term growth of Czech tourism, with an emphasis on attracting high-value visitors and boosting the country’s global visibility.

Czech Tourism’s efforts to position the country as a leading European destination are reflected in the growing number of international visitors to Czechia, which has seen a steady increase in arrivals in recent years. According to recent statistics, the Czech Republic is among the top destinations in Europe for travelers seeking a blend of rich history, diverse cultural experiences, and world-class hospitality. The Travel Trade Day serves as an essential platform for showcasing these attributes and fostering relationships that will drive the future of Czech tourism.

In addition to attracting international tourists, the event also highlighted the role of local tourism initiatives in enhancing the overall visitor experience. Through a combination of hands-on cultural experiences, such as traditional Czech cooking classes, wine tastings, and folk music performances, the event helped to demonstrate the authentic Czech experience that awaits travelers. Czech Tourism’s commitment to promoting regional tourism and supporting local businesses is an integral part of the country’s overall strategy to boost sustainable tourism, create jobs, and generate economic benefits for communities across the nation.

Looking ahead, Czech Tourism plans to build on the success of this year’s Travel Trade Day by continuing to strengthen its relationships with international travel partners and promoting Czechia’s diverse offerings to a global audience. As the tourism industry continues to evolve in the wake of the pandemic, the focus will be on offering safe, sustainable, and unforgettable travel experiences that highlight the beauty and uniqueness of the Czech Republic.

Czech Tourism’s annual Travel Trade Day, held from April 25 to 29, 2025, successfully showcased the country’s rich culture, heritage, and unique regional highlights, offering global travel partners a memorable mix of networking and immersive experiences. The event focused on strengthening international ties while spotlighting Czechia’s diverse tourism offerings.

Through initiatives like Travel Trade Day, Czech Tourism is positioning itself as a forward-thinking destination that is ready to welcome tourists from all corners of the globe, offering them an array of experiences that will leave a lasting impression. With its captivating mix of history, culture, and natural beauty, Czechia remains one of Europe’s most exciting and dynamic destinations for travelers seeking something beyond the ordinary.