Da Nang, Phan Thiet, and Mui Ne: The New Hotspots for Dream Beach Weddings in Vietnam’s Expanding Tourism Industry

Published on March 16, 2025

Vietnam is rapidly establishing itself as a premier wedding tourism destination, drawing international couples seeking picturesque landscapes, pristine beaches, and affordable luxury. From seaside ceremonies to cultural heritage weddings, the country is becoming an attractive alternative to established wedding hubs like Thailand and Indonesia.

With its affordable yet high-quality services, Vietnam offers a unique blend of traditional charm and modern luxury, catering to couples who desire both opulence and authenticity. The economic potential of wedding tourism is also evident, as these events often bring in hundreds of guests, contributing to the growth of local tourism, hospitality, and event industries.

Wedding Tourism: A Global Travel Trend Reaches Vietnam

The concept of wedding tourism, where couples travel to a destination for wedding ceremonies, pre-wedding photoshoots, honeymoons, and anniversary celebrations, has gained popularity across Asia. With many countries tapping into this lucrative market, Vietnam is following suit, leveraging its natural beauty and luxury accommodations to compete on the global stage.

According to Nguyen Quang Vinh, an expert from the Institute for Tourism Development Research, wedding tourism has become a strategic focus for Southeast Asia, with Thailand, Indonesia, and Vietnam leading the way. The affordability of venue rentals, event planning, and hospitality services in Vietnam makes it a highly competitive choice for destination weddings.

Vietnam’s Top Wedding Destinations

Vietnam’s diverse landscapes offer a variety of wedding backdrops, making it a versatile destination for different styles of ceremonies. Some of the most sought-after locations include:

• Phu Quoc Island – Known for its white-sand beaches, crystal-clear waters, and luxurious resorts, Phu Quoc has hosted extravagant weddings, including high-profile Indian ceremonies.
• Da Nang – With stunning coastal views, upscale beachfront hotels, and a growing reputation for international tourism, Da Nang is a prime wedding location.
• Ninh Binh – A dream destination for nature lovers, with limestone karsts, tranquil rivers, and ancient pagodas, offering a fairytale-like setting for traditional Vietnamese weddings.
• Ha Long Bay – A UNESCO World Heritage Site, Ha Long Bay provides dramatic limestone cliffs and emerald waters, creating a breathtaking setting for sunset cruises and intimate ceremonies.
• Phan Thiet & Mui Ne – Famous for its golden dunes and oceanfront resorts, this area offers a unique coastal backdrop for stylish weddings.
• Hoi An & Hue – Couples looking for heritage-style weddings can celebrate in the ancient streets of Hoi An or in the former imperial capital of Hue, both known for their cultural significance and historic beauty.

These destinations not only provide stunning venues but also world-class hospitality, five-star accommodations, and comprehensive event services, ensuring that couples and their guests have an unforgettable experience.

The Economic Impact of Wedding Tourism

Wedding tourism is not just about the ceremony—it also contributes significantly to local economies. The ripple effect extends to:

• Luxury hotels and resorts, which benefit from large-scale wedding bookings.
• Restaurants and catering services, which see increased demand.
• Local attractions, as wedding guests often extend their stay for sightseeing and leisure activities.
• Wedding planners, photographers, and stylists, who play a crucial role in crafting memorable experiences.

Events often bring in hundreds of international guests, many of whom explore other parts of Vietnam during their stay, further boosting tourism revenue.

A Case Study: Phu Quoc’s Luxury Wedding Industry

In 2019, an Indian billionaire couple hosted a grand wedding in Phu Quoc, bringing 700 international guests to the island. This event garnered international media attention, showcasing Vietnam’s ability to cater to high-profile weddings.

Since then, luxury resorts in Phu Quoc have capitalized on this growing trend, positioning themselves as world-class wedding venues. The island’s repeated recognition in global tourism awards has only strengthened its appeal as a top-tier wedding destination.

Strategies for Expanding Vietnam’s Wedding Tourism Market

To fully unlock Vietnam’s potential in the wedding tourism industry, local authorities and businesses are advised to adopt strategic approaches, such as:

• Developing tailored wedding packages – Curating offers based on international preferences, from beachfront ceremonies to traditional Vietnamese weddings.
• Expanding promotional efforts – Showcasing successful destination weddings through social media, digital marketing, and influencer partnerships.
• Investing in skilled professionals – Training event planners, decorators, photographers, and hospitality staff to meet high-end international wedding standards.
• Understanding cultural preferences – Catering to diverse wedding traditions, including Indian, Western, Chinese, and Vietnamese celebrations.
• Strengthening partnerships with international travel agencies – Collaborating with destination wedding planners and luxury tour operators to attract a global clientele.

Vietnam’s Competitive Edge in the Global Wedding Market

Vietnam’s unique combination of affordability, luxury, and natural beauty positions it as a rising star in global wedding tourism. With continued investment and marketing efforts, the country is expected to:

• Attract high-spending international couples looking for luxurious yet cost-effective wedding experiences.
• Diversify Vietnam’s tourism industry, shifting from traditional sightseeing to specialized experiences.
• Strengthen its reputation as a premier destination, competing with wedding hotspots like Bali, Phuket, and the Maldives.

As more couples seek unique and breathtaking locations for their special day, Vietnam is poised to become a top wedding destination in Asia and beyond.