Daish’s Holidays to Complete One Million Euro Winter Refurbishment Across Ten UK Properties

Published on December 19, 2025

Leading family-owned coach holiday company Daish’s Holidays has announced an investment of £1 million in a comprehensive winter refurbishment programme set to improve the guest experience at 10 of its hotels across the UK. This strategic move, aimed at enhancing the comfort, modernity, and style of the hotel chain, will help to ensure that Daish’s Holidays continues to offer high-quality accommodations ahead of the 2026 season.

As part of the winter refurbishment programme, Daish’s Holidays will upgrade 155 bedrooms, as well as making improvements to the dining, entertainment, and lounge areas in some of its properties. The renovations reflect the company’s ongoing commitment to evolving with guest expectations and ensuring its hotels remain at the forefront of the UK coach holiday sector.

A Modernisation Plan for Enhanced Guest Comfort

The refurbishment work spans a wide range of improvements across the properties. Paul Harper, Commercial Director at Daish’s Holidays, stated that this investment was critical in maintaining the company’s reputation for delivering excellent value and modern amenities for its customers. The upgrades are not just about providing a comfortable room but about ensuring guests enjoy memorable experiences during their stays, thus encouraging repeat visits.

The improvements will also introduce modern, vibrant, and comfortable living spaces, featuring contemporary furnishings, enhanced functionality, and a renewed sense of design. By enhancing both guest bedrooms and communal areas, Daish’s Holidays aims to create a more holistic, integrated experience for every guest, catering to their needs for comfort, relaxation, and entertainment.

Hotel-Specific Renovations Across the UK

The renovations are spread across multiple locations in the UK, including seaside resorts and popular tourist destinations. Below are the key refurbishments underway at each property:

• Sandringham Hotel, Weston-Super-Mare: A £250,000 investment focusing on upgrades to 90 guest rooms and public areas, enhancing the overall guest experience.
• Esplanade Hotel, Scarborough: The restaurant will be renovated, and 10 bedrooms will receive updates to match the evolving expectations of visitors.
• Somerset Hotel, Llandudno: Improvements will include 10 upgraded bedrooms and a refurbished communal lounge area, adding comfort and relaxation to the guest experience.
• Barrowfield Hotel, Newquay: The hotel will see 10 bedroom renovations and the introduction of contemporary furniture in the entertainment room.
• Abbey Lawn Hotel, Torquay: A focus on upgrading 10 bedrooms, enhancing the rooms for increased comfort and guest satisfaction.
• Russell Hotel and Prince Regent Hotel, Weymouth: Both hotels will receive 15 sea-view room upgrades to meet high guest demand for these premium rooms.
• Daish’s Hotel, Isle of Wight: A mix of upgrades to 10 rooms, including the popular garden view rooms, ensuring guests enjoy scenic views and added luxury.
• Bournemouth Sands Hotel: Aesthetic enhancements to the décor of up to 15 rooms, updating the rooms to maintain the hotel’s fresh and vibrant feel.
• Imperial Hotel, Eastbourne: The hotel will receive upgrades to 10 bedrooms, enhancing the overall ambiance and comfort.

The upgrades will ensure that each property maintains its competitive edge in the market while offering both traditional hospitality and modern comfort to meet the needs of today’s discerning travelers.

Strategic Investment to Meet Evolving Guest Expectations

Daish’s Holidays’ commitment to continuous improvement is in line with current trends in the hospitality industry, where guests expect more than just a place to sleep. Guests today seek experiences that combine modern amenities, exceptional service, and thoughtful design in a welcoming environment. The ongoing refurbishment programme is a clear demonstration of the company’s dedication to maintaining high standards of accommodation and service.

“By making improvements to key areas such as bedrooms, dining, and entertainment spaces, we are ensuring that our hotels remain vibrant, relevant, and ready for the future,” said Paul Harper. “This commitment to improvement is at the heart of our family-owned values and reflects our long-term dedication to providing great value holidays for generations to come.”

Attracting New and Returning Guests

With the planned renovations, Daish’s Holidays is positioning itself to not only attract new guests but also retain the loyalty of long-standing visitors who value both comfort and value. The combination of well-priced holidays with upgraded accommodations offers a compelling proposition for families, couples, and solo travelers alike.

Daish’s Holidays has long been known for offering affordable coach holidays across the UK, and this new wave of investment promises to further solidify its standing as one of the leading names in the UK travel industry. As the company continues to modernize its offerings, it is setting the stage for future growth and success, particularly in the highly competitive holiday market.

A Commitment to Quality and Value

This £1 million investment is part of Daish’s Holidays’ ongoing strategy to provide guests with the best possible experience, combining excellent value for money with high-quality, comfortable accommodations. The updated hotels will cater to the evolving needs of modern travelers while retaining the core values that have made Daish’s Holidays a popular choice for families across the UK.