Dalmatia’s Timeless Squares Attract Global Tourists and Boost Croatia’s Heritage Tourism

Published on December 22, 2025

Dalmatia, a stunning region along Croatia’s Adriatic coast, is drawing increasing numbers of tourists, thanks to its rich cultural heritage and ancient public squares. The squares of Dalmatia are not only the architectural gems of the region but also vital centers for local life, cultural expression, and tourism. These historic spaces, many of which date back to Greek and Roman times, are now being celebrated for their ability to blend history with modern-day tourism. From the tranquil streets of Stari Grad on Hvar Island to the bustling central squares of Split, Dalmatia’s public spaces play a central role in attracting global visitors.

Stari Grad: A Living Testament to Antiquity

Located on the picturesque island of Hvar, Stari Grad is one of the oldest towns in Europe, with roots tracing back to 384 BC. The town is renowned for its well-preserved urban layout and its ancient public spaces, which serve as reminders of its rich historical significance. The Stari Grad Plain, a UNESCO World Heritage site, is an example of this, with its ancient agricultural landscapes still in use today. The square known as Trg Škor was developed during the 17th and 18th centuries, showcasing classic Dalmatian architecture that charms visitors from around the world. The town’s historic core, filled with narrow cobblestone streets and medieval stone houses, gives a glimpse into the life of ancient Greek settlers, offering an immersive experience for tourists.

Tourists visiting Stari Grad can enjoy the sense of timelessness that permeates the town, from its classical architecture to its tranquil squares that host local festivals and markets. The town’s appeal lies in its ability to offer a direct connection to Europe’s past, making it a must-see destination for heritage tourism. According to local tourism sources, visitors flock to Stari Grad not only for its scenic views but also for its historic relevance, which enhances the overall tourist experience. The town’s well-preserved squares like Trg Škor provide an authentic experience, blending the ancient with the present.

Hvar’s Central Square: Pjaca and Its Vital Role in Dalmatian Tourism

Further along the Dalmatian coast, Hvar Town offers one of the largest and most iconic squares in the region—Pjaca, also known as St. Stephen’s Square. This expansive square has been the heart of Hvar’s social life for centuries and remains a focal point for both locals and visitors. The square, with its stately buildings, including the St. Stephen’s Cathedral, serves as a perfect backdrop for those interested in exploring Hvar’s cultural and historical richness.

The square’s origins date back to the medieval period when it was formed from an inlet, gradually transformed into the bustling space it is today. Now, Pjaca hosts an array of activities, from outdoor cafes and shops to lively markets and cultural performances, providing visitors with an engaging mix of history and modern vibrancy. Local tourism officials highlight Pjaca’s role in maintaining Hvar’s appeal as a major tourist destination, where both heritage and modern life harmoniously coexist.

Split: The Heart of Roman and Medieval Heritage

Split, Croatia’s second-largest city, is another Dalmatian gem renowned for its historic public squares. The Peristil Square at Diocletian’s Palace is one of the most significant historic spaces in Split, dating back to the Roman Empire. This square, once the heart of the imperial palace, now attracts tourists interested in ancient Roman architecture and heritage. The Peristil is not just a static monument; it is a living public space where visitors can experience classical music concerts, art exhibitions, and more, all set against the backdrop of Roman ruins.

Just outside the palace walls lies Narodni Trg (People’s Square), another important public space in Split’s historic core. This medieval square has witnessed centuries of civic activity, from markets and gatherings to public events. It is surrounded by several historic buildings, including the Town Hall and the Clock Tower, which contribute to the square’s timeless charm. Today, it remains a vibrant center for both locals and tourists, offering a rich cultural experience for those looking to explore Split’s historical legacy.

The Impact of Historic Squares on Dalmatia’s Tourism Industry

Dalmatia’s public squares, such as those in Stari Grad, Hvar, and Split, are much more than mere architectural features; they are central to the region’s tourism success. These spaces allow tourists to experience Dalmatia’s centuries-old history firsthand, offering an opportunity to engage with the culture and heritage of the region. According to official tourism data, historic towns and squares have become increasingly popular among global travelers seeking authentic cultural experiences.

Tourism experts point to these squares as key elements in Dalmatia’s strategy to boost off-season tourism, encouraging visitors to explore the region outside of the summer months. Local tourism boards emphasize that the preservation of these historic squares, combined with the region’s natural beauty, enhances Dalmatia’s attractiveness as a year-round destination. The squares have evolved from being simple meeting places to becoming iconic destinations that capture the essence of Dalmatia’s rich history and vibrant present.

A Thriving Destination for Cultural Tourism

As Dalmatia continues to grow as a key tourism hub, the region’s ancient public squares are playing an increasingly significant role in shaping the experience for visitors. By blending history with contemporary experiences, these squares offer a unique window into the past while providing engaging spaces for social interaction, festivals, and cultural events. Dalmatia’s squares offer much more than a glimpse of the past—they are living, breathing spaces that continue to shape the region’s cultural identity and attract visitors from around the globe.

These historical public spaces are helping to elevate Dalmatia as a top destination for cultural and heritage tourism. Whether exploring the ancient streets of Stari Grad, relaxing in Hvar’s expansive Pjaca, or marveling at the ancient Roman Peristil in Split, tourists can truly immerse themselves in the timeless beauty and rich cultural heritage of Dalmatia.

Dalmatia’s historic squares are integral to the region’s tourism identity, drawing visitors interested in exploring centuries of history, culture, and architecture. With their enduring charm and vibrant atmosphere, these squares continue to play a pivotal role in the region’s tourism success.