Dan Ciocoiu Appointed Head of Travel Media at Amadeus Hospitality in the US, Poised to Drive Digital Innovation

Published on December 5, 2025

Amadeus Hospitality has announced the appointment of Dan Ciocoiu as the new Head of Travel Media, a significant role that will see him oversee the company’s digital media strategy and growth. With over 15 years of experience in the hospitality industry, including his most recent position as Managing Director at Accenture Song, Ciocoiu is poised to drive Amadeus Travel Media’s continued digital transformation. His appointment underscores the importance of evolving media strategies within the ever-changing landscape of travel marketing.

A Wealth of Expertise in Hospitality and Digital Transformation

Dan Ciocoiu’s career in the hospitality industry has been marked by his ability to blend industry expertise with cutting-edge digital strategies. His role at Accenture Song, where he led key initiatives in digital transformation, equipped him with the necessary skills to lead Amadeus Travel Media in expanding its digital presence. In this new role, Ciocoiu will focus on accelerating growth, increasing customer value, and enhancing the company’s media capabilities.

Amadeus, known for its focus on creating personalized and authentic travel experiences, relies heavily on effective media strategies to reach and engage travelers. With Ciocoiu’s vast experience in both hospitality and digital innovation, he is well-positioned to lead Amadeus Travel Media in navigating the complexities of the digital marketing world, ensuring that the company remains at the forefront of the travel industry’s media evolution.

Leadership in Digital Media Strategy

As Head of Travel Media at Amadeus, Ciocoiu will be responsible for shaping and executing the company’s media strategy across multiple platforms. This role is crucial in a time when the travel industry is increasingly driven by digital channels and online media. Ciocoiu’s experience will be instrumental in steering Amadeus’ approach to connecting with modern travelers, who now expect seamless and personalized experiences both online and offline.

With his leadership, Amadeus Travel Media will continue to enhance its digital marketing capabilities, enabling the company to leverage data-driven insights and advanced technologies. This focus on digital transformation will help Amadeus better serve its customers and partners, while also positioning the company as a leader in travel media.

Taking Over from Scott Falconer

Ciocoiu takes over the role of Head of Travel Media from Scott Falconer, who retired after a distinguished decade with Amadeus. Falconer’s leadership in the earlier years helped lay a strong foundation for the company’s media operations, but with Ciocoiu’s appointment, Amadeus is ready to enter a new phase of digital innovation and strategic growth.

Ciocoiu’s background in hospitality and his deep understanding of digital transformation give him the unique ability to build upon the work done by Falconer and take the company’s travel media division to new heights. His strategic insights will allow Amadeus to navigate the rapidly evolving media landscape and remain competitive in the global travel market.

A Vision for Continued Growth and Innovation

With Ciocoiu at the helm, Amadeus Travel Media is expected to see a significant expansion of its digital capabilities. His vision for the future of travel media will likely involve embracing new technologies such as artificial intelligence, machine learning, and data analytics to refine customer targeting and optimize advertising strategies.

In his role, Ciocoiu will work closely with other leaders within the company to align the media division’s goals with broader corporate objectives. By fostering collaboration across departments and driving innovative media initiatives, he aims to deliver exceptional value to Amadeus’ clients and strengthen the company’s market position in the competitive travel industry.

A Strong Focus on Customer-Centric Media

Ciocoiu’s customer-centric approach to media strategy reflects a growing trend in the travel industry to prioritize personalized, tailored experiences for travelers. In his new role, he will leverage his expertise to ensure that Amadeus not only reaches travelers but also delivers meaningful and impactful content that resonates with their needs and interests.

As more consumers turn to digital platforms to research and book travel, the importance of reaching customers through the right channels has never been greater. Ciocoiu’s ability to understand market trends and consumer behavior will be invaluable as Amadeus continues to enhance its media strategy to meet the evolving expectations of today’s travelers.

Amadeus’ Commitment to Leading the Digital Travel Revolution

Amadeus has long been recognized as a leader in technology solutions for the travel industry, and Ciocoiu’s appointment signals the company’s ongoing commitment to innovation. The company has continually adapted to the ever-changing digital landscape, ensuring that its products and services remain relevant and effective in an increasingly connected world.

With Ciocoiu at the helm of the travel media division, Amadeus is poised to build on its reputation for excellence in digital marketing and continue to shape the future of travel media. His leadership will guide the company as it explores new opportunities for growth, ensuring that Amadeus remains a key player in the global travel ecosystem.

A Bright Future for Travel Media at Amadeus

Ciocoiu’s appointment as Head of Travel Media at Amadeus comes at a pivotal time for the travel industry, as digital media continues to play an increasingly central role in shaping consumer behavior and travel decisions. His extensive background in both the hospitality industry and digital transformation positions him as the ideal candidate to lead the company’s media efforts moving forward.

Amadeus’ focus on growth, customer value, and innovation will continue to drive the company’s success under Ciocoiu’s leadership. As the travel media landscape evolves, Ciocoiu’s strategic insights and ability to leverage new technologies will ensure that Amadeus remains at the forefront of this dynamic industry. With his leadership, the company is well-positioned to lead the charge in transforming how travel experiences are discovered, promoted, and experienced.

Conclusion: A New Era for Amadeus Travel Media

The appointment of Dan Ciocoiu as Head of Travel Media marks a significant milestone for Amadeus Hospitality. With his deep expertise in digital transformation, hospitality, and media strategy, Ciocoiu is poised to help Amadeus navigate the ever-evolving landscape of travel marketing. His leadership will drive the company’s growth and innovation in the digital media space, ensuring that Amadeus remains a leading force in the travel industry. As the digital era continues to shape the way travelers explore and engage with destinations, Ciocoiu’s strategic vision will help Amadeus stay ahead of the curve, providing unparalleled experiences for both travelers and travel brands.