Danang Opens Tourism Promotion Office in Daegu, South Korea, Strengthening New International Partnerships and Boosting its Sustainable Tourism Growth

Published on March 1, 2026

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The central Vietnamese city of Danang has officially inaugurated a tourism promotion office in Daegu, South Korea. This new initiative, which seeks to enhance the tourism relationship between the two cities, is part of the larger strategy of the Vietnamese city to increase its tourism ties globally. This new office seeks to directly market the tourism products of the Vietnamese city to the South Korean market, thus deepening the relationship between the two cities as well as providing a platform of communication for both tourism development and exchange.

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A Collaborative Step Toward Sustainable Tourism Growth

In partnership with Daegu, the Danang Department of Culture, Sports, and Tourism has launched this tourism promotion office, which is strategically aligned with the city’s vision for growth in international tourism. The initiative goes beyond just promoting Danang; it aims to establish a consistent channel of communication for both cities to share insights, business opportunities, and marketing strategies. By maintaining tourism promotion points in each city, both regions are positioning themselves as complementary destinations, enhancing the potential for tourism growth in both markets.

Danang’s Promotion at the Daegu Tourism Centre

Within the Tourism Promotion Centre in Danang, a special Daegu tourism display has been set up, highlighting Daegu’s travel offerings. The display features a range of services, such as medical tourism, MICE services, and international events that appeal to travelers from Danang and the surrounding regions. The focus on specialized sectors like medical tourism and MICE (Meetings, Incentives, Conferences, and Exhibitions) is aimed at attracting higher-value tourists, contributing to Danang’s tourism growth by targeting niche markets that generate significant economic impact.

Daegu Tourism Promotion Office in Danang

Similarly, the Danang tourism promotion office in Daegu is designed to position Danang as an ideal destination for South Korean tourists. By showcasing the city’s resort holidays, golf, MICE services, and cultural experiences, the office emphasizes the diverse offerings of Danang and its capacity to cater to a variety of travelers. The office also highlights Danang’s culinary experiences and cultural attractions, key elements of its tourism growth strategy, aimed at fostering a deeper cultural connection between the two cities and driving South Korean visitor numbers. Through these initiatives, the cities are creating a foundation for tourism growth that benefits both markets.

Long-Term Impact of the Tourism Partnership

This initiative is not just a short-term promotional effort but a long-term commitment to tourism growth. By creating regular platforms for exchange between Danang and Daegu, both cities aim to improve their tourism infrastructure, expand their tourism product offerings, and enhance their respective tourism brands. The offices will not only serve as marketing points but also function as business networking hubs for tourism operators, helping to connect local businesses with international opportunities. Through this initiative, both cities are investing in a sustainable future for their tourism sectors.

South Korea: A Key Market for Danang’s Tourism Strategy

South Korea has emerged as one of the most active international partners for Danang’s tourism sector. The city’s sustained focus on building ties with South Korea through cultural and business exchange has been key to its tourism growth strategy. South Korea is a key source market for Danang tourism, and through initiatives like this, the city aims to increase South Korean visitation. Danang has already signed 35 international cooperation agreements, a significant number that indicates the city’s proactive approach to cultivating high-value tourism partnerships. By focusing on improving the quality of these partnerships, Danang aims to ensure that South Korean tourists continue to see the city as a preferred destination.

The Role of Daegu in Promoting Danang

Daegu’s role in promoting Danang’s tourism cannot be understated. The recent visit by Acting Daegu Mayor Kim Jeong-gi to Danang highlighted the growing importance of this bilateral relationship. This partnership is aimed at ensuring that both cities can leverage their respective tourism strengths, contributing to Danang’s tourism growth while promoting Daegu to Vietnamese visitors. By implementing this reciprocal tourism promotion model, both cities are setting the stage for further economic and tourism development, underpinned by a strategy focused on mutual benefit and long-term impact.

Danang to Participate in Future Promotional Activities in South Korea

Danang is set to participate in several promotional events and business networking activities in Daegu, with one major event planned for July 2026. These activities will allow Danang to strengthen its visibility in the South Korean market, further promoting its tourism growth by connecting with key tourism operators, local businesses, and stakeholders. The long-term goal of this partnership is to establish Danang as a top-tier destination for South Korean travelers, which in turn will create more opportunities for tourism businesses in both regions.

A Bright Future for Danang’s Tourism Development

The establishment of the Danang tourism promotion office in Daegu is an important milestone in the city’s pursuit to advance the growth and development of the tourism sector. The partnership with South Korea is set to propel the growth and development of the tourism sector in the city. As the two cities continue to strengthen their partnership in the tourism sector, this initiative is set to play an important role in the sustained growth and development of the Danang city tourism sector.

The promotion of the unique cultural attributes and the luxurious tourist attractions in the city is set to ensure the sustained influx of quality tourists to the region. The establishment of the tourism promotion office and the subsequent promotion activities set to take place in the region are set to ensure the sustained growth and development of the Danang city tourism sector. As such, the region is set to grow and become the leading tourist destination in Southeast Asia.